Listen to part one here!

This week's episode of The Inspired Podcast is the second in a two-part series about trust in business today.

During a trust recession, it isn’t just important to practice honest business ethics. New and established businesses alike must show consumers that they are a purpose-driven company that is committed to achieving good in the world. Andrea explores why consumers have lost so much trust in businesses and how organizations can drive with purpose to help win that trust back.

. . .

RESOURCES IN TODAY’S EPISODE

⁠⁠⁠⁠Register for our free Masterclass ⁠⁠⁠⁠happening July 23rd!

⁠Purpose in Action: Crafting and Delivering an Impactful Brand Purpose⁠

EthicalConsumer.org

⁠The Trust Recession⁠

⁠Cyber Peace Institute⁠

⁠2024 Edelman Trust Barometer⁠

. . .

CONNECT WITH KANDULA

⁠⁠⁠Kandula Blogs⁠⁠⁠

⁠⁠⁠Youtube⁠⁠⁠

⁠⁠⁠Instagram⁠⁠⁠

⁠⁠⁠LinkedIn⁠⁠⁠

. . .

ABOUT ANDREA DE LA CERDA

Andrea De La Cerda is a highly accomplished communications professional with over 25 years of experience in the fields of advertising, communications and marketing. Throughout her career, Andrea has held key positions in renowned advertising agencies, brand consultancies and in-house marketing departments before creating Kandula. She possesses a deep understanding of consumer behavior and market trends, allowing her to develop innovative communication strategies that resonate with diverse audiences. Andrea received both her B.A. in Advertising and Business Administration and a M.A. in Education from Pepperdine. She is currently pursuing her Accreditation in Public Relations and is a member of PRSA.

Sign up for Andrea's monthly newsletter,⁠⁠ ⁠Insights for Systemic Change⁠⁠⁠.

. . .

WORK WITH US

Kandula works with nonprofits, entrepreneurs, educational institutions, and established brands dedicated to expanding their influence and amplifying their impact through purpose-driven communication strategies. Reach out to work with us! 👇🏼

⁠⁠⁠⁠⁠⁠⁠https://kandulacommunications.com/⁠⁠