YouTube is what television was decades ago, there’s a built-in captive audience of millions watching from TVs, tablets and smartphones. This can play right into the hands of a real estate agent. With the right strategy, you can turn YouTube into a billboard for your real estate business for a lot less.

You can gain unparalleled levels of exposure, build trust, awareness and ultimately drive action. You can even become a bit of a local celebrity!

The power of TV commercials is something HVAC companies, electricians and plumbers have tapped into. Why can’t a real estate agent do the same?

How do you create your own YouTube ad magic? How do you use ads to guide people through the buying journey?

In this episode, I share the exact process I use to advertise on YouTube, and how to get 100,000 eyeballs on every home you sell.

Whether your potential clients are unwinding on their couch or killing time in a waiting room, your content will be there, stealing the show. -Dustin Fox

Three Things You’ll Learn In This Episode

-The hyper-local hero effect

Social media ads don’t make you stand out the way YouTube ads do. Why do YouTube ads turn you into a local celebrity?

-Turn heads and open wallets

The whole point of direct response marketing is to elicit an action. How do you achieve this through YouTube?

-Why custom sequence ads work

The people who view your YouTube ads are at various stages of the buying journey. How do you create a structured journey and a cohesive narrative so you can build trust, awareness and ultimately drive action?

Host Bio

Dustin Fox is the co-founder of the Fox Homes Team, a speaker and the author of Six Weeks to Real Estate Success. Dustin and his wife Devon have grown the Fox Homes Team to $400 million in production in just 3 years. Growth that is driven by Dustin’s innovative marketing that generates leads for their team of agents. If he’s not split-testing his latest marketing campaign, Dustin is probably taking a long bath and reading a business biography. Yes, long baths.