Episodios

  • The Undiscovered Metric - S2Ep5 - Maximizing impact across campaigns - David Bushell, AdGrow

    The Undiscovered Metric - S2Ep5 - Maximizing impact across campaigns - David Bushell, AdGrow
    Jul 2 2024
    In this episode of The Undiscovered Metric, we speak with someone who has witnessed this evolution first-hand. For over 15 years, David Bushell has been the Director at AdGrow, a marketing agency that specializes in pay-per-click advertising.

    Hosted on Acast. See acast.com/privacy for more information.
    Más Menos
    31 m
  • The Undiscovered Metric - S2Ep6 - Cutting through the noise - Jeff Coleman, Carter's

    The Undiscovered Metric - S2Ep6 - Cutting through the noise - Jeff Coleman, Carter's
    Jul 23 2024
    In this episode, we speak with Jeff Coleman, Leader of Digital Marketing Science at Carter’s, to find out how he brings order to chaos when finding the right metrics.

    Hosted on Acast. See acast.com/privacy for more information.
    Más Menos
    18 m
  • The Undiscovered Metric - S2Ep5 - Maximizing impact across campaigns - David Bushell, AdGrow

    The Undiscovered Metric - S2Ep5 - Maximizing impact across campaigns - David Bushell, AdGrow
    Jul 2 2024
    In this episode of The Undiscovered Metric, we speak with someone who has witnessed this evolution first-hand. For over 15 years, David Bushell has been the Director at AdGrow, a marketing agency that specializes in pay-per-click advertising.

    Hosted on Acast. See acast.com/privacy for more information.
    Más Menos
    31 m
  • The Undiscovered Metric S2 - Ep 4 - Identifying marketing campaign performance with LinkedIn

    The Undiscovered Metric S2 - Ep 4 - Identifying marketing campaign performance with LinkedIn
    Jun 24 2024

    In this episode of The Undiscovered Metric, we speak with Emily Gustin, Senior Associate for Business Development at LinkedIn, to find out the latest on what marketers are looking at when trying to identify and judge their campaign performance, including with LinkedIn’s new Revenue Attribution Report. Emily has led LinkedIn’s marketing measurement and attribution partnerships in her current role for two years and has been with the company for almost six.




    Hosted on Acast. See acast.com/privacy for more information.
    Más Menos
    34 m
  • Now, Next, Future: Agency Stories - The Tech Revolution in Marketing Agencies

    Now, Next, Future: Agency Stories - The Tech Revolution in Marketing Agencies
    Jun 13 2024

    Join us in this Now, Next, Future agency stories special as we talk to Jon Clarke, VP of Global Technology Solutions at Transmission, to discuss the challenges and opportunities tech is presenting to agencies across the globe.


    Jon has 28 years of experience in B2B marketing on the client, agency, and vendor sides and joined Transmission about two years ago.


    “I’ve got the three different perspectives of all things B2B. My last business that I co-founded was a B2B and tech platform, Cyance. Then I joined Transmission to head up the Global Service Innovation strategy, and it's been a real whirlwind.”


    Hosted on Acast. See acast.com/privacy for more information.
    Más Menos
    29 m
  • The Undiscovered Metric S2 - Ep 3 - How LV=’s Marketers and Data Analysts Are Bridging the Gap

    The Undiscovered Metric S2 - Ep 3 - How LV=’s Marketers and Data Analysts Are Bridging the Gap
    Jun 5 2024
    In this episode of The Undiscovered Metric, we explore the transformative impact of closing the divide between marketers and data analysts and speak with not one but two experts in their respective fields. Debra Kaye has been a Digital Analyst with LV= for over a decade, having previously been a Web Optimization Manager for AXA. Paul Mabb is LV=’s Marketing Analytics Manager and has a background in SEO and digital marketing.

    Hosted on Acast. See acast.com/privacy for more information.
    Más Menos
    27 m
  • The Undiscovered Metric S2 - Ep 2 - Creating Brand Momentum - Tamsin James, CMO at MSQ Partners

    The Undiscovered Metric S2 - Ep 2 - Creating Brand Momentum - Tamsin James, CMO at MSQ Partners
    May 29 2024
    In this episode of The Undiscovered Metric, we speak with Tamsin James, the new and first CMO at MSQ Partners, a next-gen group of creative, media, tech, and data agencies. In her 18 years in marketing and media, Tamsin has worked for some of the UK’s most respected creative and media agencies, including Maxus and Wavemaker.

    Hosted on Acast. See acast.com/privacy for more information.
    Más Menos
    31 m
  • The Undiscovered Metric S2 - Episode one - Gen AI - Thomas Hirschmann, CEO CoreCortex

    The Undiscovered Metric S2 - Episode one - Gen AI - Thomas Hirschmann, CEO CoreCortex
    May 29 2024

    Join Thomas Hirschmann CEO CoreCortex, where he discusses whether Gen AI is worth the hype for marketers, why you can't take shortcuts to strategy, and why you must have strong data foundations to make sure that Gen AI truly works for your business.


    About The Undiscovered Metric:


    The Undiscovered Metric is a content series produced by Adverity. Identifying and looking at key data streams businesses use to evaluate their marketing performance. Each episode consists of a short video interview with guests, talking about the importance of data in their role focusing on a specific data source and the different metrics they gather, including what they consider to be the “undiscovered metric”.


    Find out more at www.adverity.com/blog


    Hosted on Acast. See acast.com/privacy for more information.
    Más Menos
    34 m