Episodios

  • How To Use Social Media For Virtual Event Marketing

    How To Use Social Media For Virtual Event Marketing
    Aug 8 2022
    There's more to social media for virtual event marketing than posting tweets and Instagram Stories.   Think about it... the average tweet has a lifespan of just 18 minutes, after which it's highly unlikely anyone will see that tweet. Stories disappear completely after 24 hours. Posts to LinkedIn and Facebook have similarly short lifespans of utility.   And no matter when we post, the majority of our followers will not be online and will not be in a position to see our content. Between the timing of the post, and the deluge of other content being shared that quickly pushes our virtual event announcements out of the picture and down the feed, typical social media marketing is destined to reach just a fraction of our audience.   So what are we supposed to do for virtual event marketing? Post more? Give up?   Neither. There are frameworks you can follow that help you determine the perfect cadence of social media marketing activity and, more importantly, there are opportunities for you and your brand to Be Social on social media in ways that are stunningly effective at promoting your event.   Ready to learn how? That's what we're covering in today's episode of The Virtual Event Strategist podcast.   ~ LINKS ~   Full notes and transcript: https://www.thesocialmediahat.com/blog/how-to-use-social-media-for-virtual-event-marketing/  Social Media Planner: https://www.thesocialmediahat.com/help/social-media-planner/  Virtual Event Planner: https://www.thesocialmediahat.com/blog/steal-this-virtual-event-plan-for-a-flawless-event/  Agorapulse: http://www.agorapulse.com?via=allton Agency Summit '22: https://social.agorapulse.com/summit  Video for Virtual Event Marketing: https://www.thesocialmediahat.com/blog/how-to-use-video-for-virtual-event-marketing/  Determining Virtual Event Audience: https://www.thesocialmediahat.com/blog/virtual-event-strategy-how-to-narrow-focus-to-achieve-broader-goals/ 
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    20 m
  • How To Use Video For Virtual Event Marketing

    How To Use Video For Virtual Event Marketing
    Jul 20 2022

    There are ten thousand tweets sent every second. A billion Facebook Stories are posted every day. 9 billion content impressions in the LinkedIn feed every week. How are we supposed to create a plan for virtual event marketing that actually stands out from all of that noise?

    How do we build buzz and excitement for our virtual event sufficient to drive registrations and accomplish our goals?

    Video is the answer. Specifically, a video-first strategy that leverages psychological triggers, beats the algorithms, and fuels our entire virtual event marketing plan.

    Ready to learn how? That's what we're covering, in today's episode of The Virtual Event Strategist podcast.

    Full Transript & Notes: 
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    20 m
  • The Virtual Event Marketing Strategy You Need Today

    The Virtual Event Marketing Strategy You Need Today
    Jul 13 2022
    If you're investing a couple of months out of your life, and potentially thousands of dollars, to plan a virtual event, shouldn't you have a virtual event marketing strategy to go with it? Because if your strategy is to finish getting your virtual event registration and landing page and speakers and other details set, and then launch it without a marketing plan in place... that's not a strategy at all.   A strategy is our method for achieving a desired outcome. We spent an entire episode talking about how important it is know our Why, what our desired outcome is for our virtual event, so that we'd know what the goal is. And if we're going to hit that goal, we're going to need a plan that encompasses not only the virtual event itself, but how we're going to promote that event to our audience and beyond our audience to drive registrations and ensure that we host a Sold Out Summit.   What does a virtual event marketing strategy look like? What tactics should we include? How much time should we anticipate needing for preparation and promotion?   That's what we're covering in today's episode of The Virtual Event Strategist podcast.   Full transcript and notes: https://www.thesocialmediahat.com/blog/the-virtual-event-marketing-strategy-you-need-today/
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    23 m
  • What Is The Future Of Virtual Events?

    What Is The Future Of Virtual Events?
    Jul 6 2022

    The virtual event industry exploded during the pandemic. Like grocery delivery and home exercise equipment, sudden global lockdowns drove unprecedented need, and innovation, for pushing once in-person events online. But as lockdowns and restrictions eased, venues and businesses gradually returned to being able to meet together face to face. So the question is, are virtual events still a good investment for businesses? What's the future of virtual events?

    This is an important question due to the significant investment virtual events represent for businesses, both in time and money. To spend thousands of dollars and weeks, perhaps months, of work, only to achieve lackluster results, would be extremely disappointing.

    As a virtual event strategist, of course I might be expected to paint a rosy picture and suggest that virtual events are the best possible investment for any business, so I decided to shake things up and approach friends and experts for their opinions. In a moment, you'll hear from CMOs, entrepreneurs, PR professionals, and other event industry experts, all helping us to see the future of virtual events from their perspective.

    That's what we're covering in today's episode of The Virtual Event Strategist Podcast.

    Full transcript and notes: https://www.thesocialmediahat.com/blog/what-is-the-future-of-virtual-events/
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    11 m
  • What Else Can You Do With A Virtual Event Platform?

    What Else Can You Do With A Virtual Event Platform?
    Jun 29 2022

    A virtual event platform sales person I was talking to about potentially investing tens of thousands of dollars into using his solution told me he didn't want me to abuse his platform.

    Abuse it?

    Did he honestly think I was going to spend that kind of money to, what, create spammy junk virtual events?

    Is it possible for me to use a virtual event platform too much? Run too many events?

    I don't know what his perspective was, but it got me thinking. I obviously didn't invest in that virtual event platform, but I did allocate a lot of budget for another vendor for our events at Agorapulse. I have a few big virtual summits and a bunch of smaller webinars and social meetups planned every year, but what else could I do with this new tool?

    If you're making a case for budget for a virtual event platform, wouldn't be nice to show your CMO that the tool has additional uses and benefits?

    That's what we're covering in this episode of The Virtual Event Strategist Podcast.

    Full transcript & notes: https://www.thesocialmediahat.com/blog/what-else-can-you-do-with-a-virtual-event-platform/
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    15 m
  • How Do You Determine Virtual Event ROI

    How Do You Determine Virtual Event ROI
    Jun 22 2022

    Has your boss given you an unlimited budget, without any particular goals or objectives you have to hit? Of course not. You are under a lot of pressure to achieve and report on your virtual event ROI, aren't you?

    Between all of the time you've spent planning a virtual event, to all of the costs associated with the virtual event platform, speakers, advertising and more, this online summit of yours represents a big investment for the company. It's reasonable to expect reports or a retrospective on what that virtual event delivered.

    What kinds of returns can a virtual event produce, and is it only about revenue? More importantly, how do you measure and report it all?

    If that's what you're wondering, you're in the right place, because that's exactly what we're going to break down in today's episode of The Virtual Event Strategist Podcast.

     

    Full transcript and notes: https://www.thesocialmediahat.com/blog/how-do-you-determine-virtual-event-roi/
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    24 m
  • How To Make Money With Virtual Events

    How To Make Money With Virtual Events
    Jun 15 2022
    Ralph Waldo Emerson once said, "Money often costs too much." In his essay on wealth he attempts most earnestly to help us understand that there are hidden costs and risks associated with every transaction. From the business person's point of view, the sales of goods and services, or the investment in projects, carries with them many unseen and uncalculated costs, which must still be determined and considered. Which, in essence, is why you're here to learn how to make money with virtual events.   Regardless of why you're planning a virtual event, it needs to be successful and for your business that translates into making money. But it's more than that. The cost of the virtual event as a thing cannot exceed the amount of the money it brings in. There must be a positive return on that investment.   We'll come back to the idea of ROI and drill down into how to measure and determine ROI in our next episode. But first, the question of how to make money with virtual events is front and center. What can you charge for? What options do you have? Aren't virtual events just for brand awareness and lead generation?   That's what we're diving into, in this week's episode of The Virtual Event Strategist Podcast. Hope you're ready to make it rain!   Full transcript and notes: https://www.thesocialmediahat.com/blog/how-to-make-money-with-virtual-events/
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    24 m
  • Maintain Mental Health While Planning Virtual Events

    Maintain Mental Health While Planning Virtual Events
    Jun 8 2022
    Have you ever felt so stressed out and overwhelmed by a task, or by a suddenly out of control moment, that you were paralyzed with anxiety? You didn't know what to do next and so you froze up like a deer in headlights? Those kinds of stress-inducing moments are normal and occur to all of us. The issue, though, is what if those moments are occurring every day? What happens when we are experiencing stress, not as a once-in-a-while kind of thing, but as an all-day kind of thing? What toll is that taking on our mental health?   How do we manage our stress and anxiety so that throughout our days we feel good and focused, and we're able to operate at peak performance?   That's what we're going to explore in today's episode of The Virtual Event Strategist Podcast.   Show Notes & Resources: https://www.thesocialmediahat.com/blog/maintain-mental-health-while-planning-virtual-events/
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    22 m