Episodios

  • CMO Conversations: Why LEGO is staying true to its enduring brand DNA
    Jul 16 2024

    In this episode of CMO Conversations, WARC's Anna Hamill talks to LEGO's global chief product and marketing officer, Julia Goldin, about how LEGO stays relevant across generations, the gaming boom, brand safety in digital worlds and much more.

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    36 m
  • Mapping AI's impact on marketing teams
    Jul 11 2024

    WARC’s Alex Brownsell talks to Alissa Hansen, chief product officer of Omnicom, and Mark Holden, worldwide chief strategy officer at PHD, about how generative AI will impact marketing and advertising teams in the years ahead. Read more at https://ascension.phdmedia.com

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    35 m
  • CMO Conversations: Bloomberg Media on growing news brands in volatile times
    Jul 9 2024

    In this episode of CMO Conversations, WARC's Anna Hamill talks to Bloomberg Media's Chief Revenue Officer, Christine Cook, about Bloomberg's growth strategy, the role of news brands in volatile times, opportunities in the subscription economy and much, much more.

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    38 m
  • Re-uniting creativity and media
    Jul 4 2024

    WARC’s Alex Brownsell talks to Kay Hsu, head of creative lab at Spotify, and Jorge Ruiz, global head of marketing science at TikTok about how creativity and media can combine to enhance effectiveness. Discussing the impact of channel, platform and format on creative best practice.

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    30 m
  • CMO Conversations: AB InBev’s Creative Effectiveness Transformation
    Jul 2 2024

    WARC's Anna Hamill is joined by Marcel Marcondes, AB InBev's global chief marketing officer. Discussing creative effectiveness at AB InBev, being creative marketers of the year, and priorities for the future.

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    28 m
  • Mark Ritson on creativity, brand, and the need for better strategy
    Jun 27 2024

    WARC's David Tiltman speaks to Mark Ritson, founder of Marketing Week's Mini MBA about his recent talk at the Cannes Lions International Festival of Creativity. Discussing why creativity is not enough, where strategy is going wrong and what excites him for the future.

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    38 m
  • Creative Effectiveness judging at Cannes Lions 2024: The inside story
    Jun 25 2024

    WARC’s Amy Rodgers talks to Harjot Singh, Global Chief Strategy Officer at McCann Worldgroup and Islam ElDessouky, Global VP Creative at Coca-Cola. Discussing the themes from the winning campaigns from the Creative Effectiveness Lions and insights from the judging room.

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    39 m
  • WARC x Cannes Lions: Marketing's irrelevancy risk, making 'em laugh & Creative Impact wrap-up
    Jun 21 2024

    On the final day of Cannes Lions, WARC's Ann Marie Kerwin discusses marketing's relevancy problem with Najoh Tita-Reid and Leonid Sudakov from Mars Petcare. McCann's Grand Effie winner, Jamie Peate shares insights on why humour is back. Finally, WARC's David Tiltman share his highlights from the Creative Impact track.

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    39 m