• The Watercooler Brand Talks

  • De: WAM
  • Podcast

The Watercooler Brand Talks

De: WAM
  • Resumen

  • The Water Cooler Brand Talks is a previously LIVE video event hosted by Wes Henstock, Ash Rathod and Martin Zarian, three brand strategists and agency owners from Brand and Design studios Confid3ntial, DFC Studio and Factory 39 respectively. In the podcast, we discuss and feature commentary on the current state of Brand, Branding Design and Marketing and are often joined by special guests from various sectors and disciplines. The idea is to encourage positive discourse and around the topics that in some way, shape or form touch every individual and communities out there.
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Episodios
  • Ep#9 The Future of Purpose-Driven Branding with David Aaker
    Jul 15 2024

    Watch the pre-live conversation with David Aaker and 3 brand strategists, about the future of purpose-driven branding. We discuss the impact of social programs on brand equity and how to make your purpose obvious to all of those people you engage with. David Aaker is the vice chairman of Prophet, a growth and transformation firm anchored in purpose. He is also widely recognised as 'The Father of Modern Branding.'

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    53 m
  • Ep#8 How To Sell Brand Strategy
    Jul 1 2024

    In this previously live recording, we dig into the art of selling brand strategy with guests and brand architects, Sean Masters and Marc Gutman. This episode is a must-watch for brand strategists looking to overcome the challenges of selling their services. Discover the common hurdles brand strategists face when trying to sell their services. As a brand strategist, you know the importance of a solid brand, but selling that concept can be a tough nut to crack. This episode provides you with the tools and knowledge to effectively sell your brand strategy services, ensuring you can demonstrate their value and secure more clients. Sean Masters and Marc Gutman bring years of experience and discuss what needs to be done.

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    1 h
  • Ep#7 Brand Collaboration with Marty Neumeier
    Jun 16 2024

    A conversation with WAM and the legendary Marty Neumeier about the power of collaboration in branding. We'll explore three different models of brand collaboration: the One-Stop Shop, where everything is handled in-house; the Brand Agency Model, which involves subcontracting various specialists; and the Hollywood Model, where a network of companies and individuals come together to build a brand, like Netscape, which Marty worked on and he recounts his experience and shares anecdotes. We also chat about the impact of AI on the future of branding and the importance of staying original in a competitive market.

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    1 h y 1 m

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