Watch the pre-live conversation with David Aaker and 3 brand strategists, about the future of purpose-driven branding. We discuss the impact of social programs on brand equity and how to make your purpose obvious to all of those people you engage with. David Aaker is the vice chairman of Prophet, a growth and transformation firm anchored in purpose. He is also widely recognised as 'The Father of Modern Branding.'

In this previously live recording, we dig into the art of selling brand strategy with guests and brand architects, Sean Masters and Marc Gutman. This episode is a must-watch for brand strategists looking to overcome the challenges of selling their services. Discover the common hurdles brand strategists face when trying to sell their services. As a brand strategist, you know the importance of a solid brand, but selling that concept can be a tough nut to crack. This episode provides you with the tools and knowledge to effectively sell your brand strategy services, ensuring you can demonstrate their value and secure more clients. Sean Masters and Marc Gutman bring years of experience and discuss what needs to be done.

A conversation with WAM and the legendary Marty Neumeier about the power of collaboration in branding. We'll explore three different models of brand collaboration: the One-Stop Shop, where everything is handled in-house; the Brand Agency Model, which involves subcontracting various specialists; and the Hollywood Model, where a network of companies and individuals come together to build a brand, like Netscape, which Marty worked on and he recounts his experience and shares anecdotes. We also chat about the impact of AI on the future of branding and the importance of staying original in a competitive market.