James Martin aka Made By James joins WAM to discuss the current state of the education for design and creatives and why it's falling short in terms of shaping successful futures. We speak about the positives and negatives of social media and what up and coming creatives should be focusing their efforts on to get known and get work.

Rory Sutherland talks about man leggings, tea shops, electric cars and more There's a lot here about the power of behavioural science and how we can all leverage it when it comes to marketing and branding.

In this video, Rory Sutherland dives into the weird way our brains work when it comes to marketing and branding. Learn about the fascinating world of behavioral science from a leading expert in the field!

In this episode we dig into why some products and companies forge strong bonds with their customers and build audiences and communities. Can this be achieved by companies of all sizes?

Based on one of the copywriting industry’s most unique and celebrated newsletters, VeryGoodCopy distills over a decade of Eddie Shleyner’s absorbing writing about creativity, storytelling, and persuasion into 207 remarkably entertaining and absolutely addictive “micro-lessons” on: THINKING and WRITING like a copywriter. In this episode of the Watercooler Brand Talks, WAM talks to Eddie about the ups and downs of writing the book, the lessons learned and what we can expect.

Watch the pre-live conversation with David Aaker and 3 brand strategists, about the future of purpose-driven branding. We discuss the impact of social programs on brand equity and how to make your purpose obvious to all of those people you engage with. David Aaker is the vice chairman of Prophet, a growth and transformation firm anchored in purpose. He is also widely recognised as 'The Father of Modern Branding.'

In this previously live recording, we dig into the art of selling brand strategy with guests and brand architects, Sean Masters and Marc Gutman. This episode is a must-watch for brand strategists looking to overcome the challenges of selling their services. Discover the common hurdles brand strategists face when trying to sell their services. As a brand strategist, you know the importance of a solid brand, but selling that concept can be a tough nut to crack. This episode provides you with the tools and knowledge to effectively sell your brand strategy services, ensuring you can demonstrate their value and secure more clients. Sean Masters and Marc Gutman bring years of experience and discuss what needs to be done.

A conversation with WAM and the legendary Marty Neumeier about the power of collaboration in branding. We'll explore three different models of brand collaboration: the One-Stop Shop, where everything is handled in-house; the Brand Agency Model, which involves subcontracting various specialists; and the Hollywood Model, where a network of companies and individuals come together to build a brand, like Netscape, which Marty worked on and he recounts his experience and shares anecdotes. We also chat about the impact of AI on the future of branding and the importance of staying original in a competitive market.

In this episode, we sit down with Richard Moore, a renowned specialist in helping coaches, consultants, and solopreneurs thrive on LinkedIn. As the founder of the LinkedIn Accelerator Course and recogniaed as a Top Voice in his field, Richard has cultivated a community of over 200 members who consistently succeed in monetising their LinkedIn presence.

In this master class episode, Richard shares his insights on creating compelling organic content that not only attracts attention but also converts leads into tangible earnings.

We dig into the specifics of what types of content work best for lead generation and discuss the crucial steps that need to follow content creation to ensure profitability.

Whether you're new to LinkedIn or looking to enhance your existing strategy, this episode provides invaluable advice tailored to help you master the art of conversion and make money using Richard’s proven techniques. Tune in to learn how to leverage your specialism into sustainable success on one of the most influential professional networking platforms.