Are you ready for more? Join the Stay True Movement’s Live Event happening October 28th & 29th!

Learn more here: https://staytruemovement.com/live-event-2025-page

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I sat down with Shannon Full, President & CEO of the FMWF Chamber, to pull the curtain back on the human behind the role. We talked about the cost of leadership—the race, the pace, and learning to pause long enough to let impact land. Fresh off a soul-filling trip to Croatia (yes, the beaches are that good), she shared how faith, grace, and grit keep her grounded while she leads a movement bigger than any single title. We dug into the hard stuff: the addiction to being liked, the health toll of people-pleasing, and the courage it takes to be misunderstood while still welcoming real discourse with dignity and respect. I loved her “tribes” framework—quarter, nickel, dime—and we mapped it to my puzzle metaphor: dimes are the corner pieces that make everything else connect.

What I heard under all of it is a woman refining boundaries, mentoring a 13-year-old to stand tall, and choosing necessary endings so greater beginnings can happen. Shannon’s mission is wider than the Chamber; it’s growing people, business, and community—at church, at home, with friends, and across this region—by choosing cohesion over division and action over critique. Her whisper to every woman leading something big? Have the courage. Take the leap. Don’t look back. And then walk it—faith, grace, grit—so others can see what’s possible

About Shannon: Shannon Full became the president and CEO of the Fargo Moorhead West Fargo Chamber of Commerce in December 2020. Full has led chambers and economic development organizations for over 25 years across four states.

Full was previously the president and CEO of the TwinWest Chamber of Commerce in Plymouth, Minnesota, as well as the Fox Cities Chamber of Commerce & Regional Partnership in Appleton, Wisconsin, Cedar Rapids Regional Chamber in Cedar Rapids, IA, and Melbourne Regional Chamber in Melbourne, FL.

Full is an experienced relationship and community leader with a proven track record of developing solution-based strategies, building coalitions and bringing ideas to action through implementation. She has had significant success in launching and sustaining public-private partnerships. Examples of these include the Flood Recovery Coalition for Cedar Rapids following their devastating flood in 2008, and a multi-county, multi-city, multi-business partnership called Elevate in the Minneapolis region to develop a systematic talent pipeline solution. She has specific experience and passion in system development and implementation specifically in talent and workforce development, public policy, small business services, and inclusive strategies.

Full is a dynamic leader that believes chambers should serve as a catalyst and active listener to identify major regional issues, co-create solutions with key leadership, and collaboratively bring those ideas to fruition. She has also been extremely successful sharing best practices with colleagues throughout the country.

She is highly involved in the Association of Chamber of Commerce Executives, serving over 5,000 chambers throughout the country, as she sits on the board and serves on numerous committees. She also serves on the US Chamber Committee of 100, helping to shape national public policy, as well as serving on numerous statewide and local non-profit and community organizations.

She is originally from northern Wisconsin, and currently lives in West Fargo, North Dakota, with her husband and two children.

Connect with Shannon: www.fmwfchamber.com

Are you ready for more? Join the Stay True Movement’s Live Event happening October 28th & 29th! Learn more here: https://staytruemovement.com/live-event-2025-page

Growing Small Towns, Growing Big Souls with Rebecca Undem

I reconnected with Rebecca Undem after more than a decade, and it was immediately clear we were finally ready for this conversation. I invited her in because when I think about true community leadership—women who hold moral courage, love for humanity, and a deep respect for curiosity—Rebecca is it. We went straight into the real stuff: how self-honesty becomes the doorway to self-trust, why “safe space” has to start inside our own bodies, and how answering a calling isn’t glamorous—it’s gut-level obedience to God/source, followed by work. Rebecca shared the last five years of her evolution, including the lonely parts, the therapy, and the pattern-breaking that’s reshaped her leadership and motherhood.

We dismantled the myth that you need certainty before you move. You don’t. You root yourself (sure-footed), take the next step, and let confidence be built after the leap. We talked marriages riding the shockwaves of a woman’s awakening, the sacred slog of middle seasons, and the radical freedom of soul-to-soul friendships with nothing in between. Rebecca’s “lighthouse” moments came through people and places (including her nonprofit, Growing Small Towns), revealing her conditioning—and her capacity. Her whisper to every woman leading something big and feeling unseen: you can trust yourself. Turn down the noise, listen for God’s voice, and remember—you’ve already walked through hard things. You’ll walk through this, too.

About Rebecca: Rebecca Undem has always been passionate about two things: people and talking to people. As an inspirational speaker, community advocate, and host of the podcast The Growing Small Towns Show, she’s put her gift of gab to good use.

As Founder and Executive Director of Growing Small Towns, a regional non-profit organization,

Rebecca helps the communities in southeast North Dakota be places people love to call home through programs that grow their human, social, and cultural capital.

Not one to let people down, Rebecca still lives up to her childhood label of drama queen. She binges on Netflix shows, coffee, and anything that makes her feel verklempt—her self-declared favorite feeling. Rebecca went against her youthful declarations and married a farmer, Jeremiah, and together, they have three amazing kids: Andrew, Carter, and Brynlee. They love their small town and the crazy-good life they get to live there.

Connect with Rebecca: www.growingsmalltowns.org
https://www.facebook.com/growingsmalltowns
www.instagram.com/growingsmalltowns

Meet your host, Dr. Tiffany Johnson:
Intuitive Chiropractor since 2005, Mom, Wife, multi-business owner and activator for helping others find alignment in their bodies, life and business. While “Doctor” may be beside her name, "Tiff" is the down to earth, straight shooter friend that will make you laugh and shift your perspective on life at the same time. She is the perfectly imperfect balance of human and soul on a mission to activate the potential of everyone she meets. Welcome to her “Living Room."

Connect with Dr. Tiffany Johnson: www.drtiffanyjohnson.com

Grab your seat for Stay True Live – Oct 28–29 | 2 days that will rearrange your life: https://staytruemovement.com/live-event-2025-page

In this episode, I reflect on the moments in life when pushing, forcing, and trying too hard only led me to burnout, frustration, or even rock bottom. From being a little girl on the playground desperate to fit in, to chasing success in ways that felt suffocating, I’ve learned that true breakthroughs come when I finally let go. Rock bottom isn’t always devastation—it’s often just the moment my soul whispers, “Not like this anymore.” And when I listen, everything shifts.

I share what it looks like when we stop striving for validation, stop chasing formulas for success, and start centering life around who we really are. Whether in love, business, or personal growth, the real magnetism doesn’t come from hustling harder—it comes from remembering ourselves, aligning with our highest truth, and daring to follow the call that makes no logical sense but refuses to leave us alone.

From surrender comes speed—Godspeed. When we release the rules, the templates, and the opinions of those who’ve never walked our path, we tap into a flow that can’t be manufactured. This is about learning to trust the God-zone nudges, to say yes before fear convinces us otherwise, and to finally embody the truth that we’ve always mattered.

Meet your host, Dr. Tiffany Johnson:
Intuitive Chiropractor since 2005, Mom, Wife, multi-business owner and activator for helping others find alignment in their bodies, life and business. While “Doctor” may be beside her name, "Tiff" is the down to earth, straight shooter friend that will make you laugh and shift your perspective on life at the same time. She is the perfectly imperfect balance of human and soul on a mission to activate the potential of everyone she meets. Welcome to her “Living Room."

Connect with Dr. Tiffany Johnson: www.drtiffanyjohnson.com