Episodios

  • S7 Ep144: Ep #144 your big invitation for 2024
    Dec 15 2023
    In the last episode of Series 7, we talk about what you're going to invite into 2024. A challenge, opportunities, money, calm, a round the world trip? Say it out loud and dress for the job you want.

    Podcast pairing 🍷: I suggest you listen to this alongside episode #132 with Fiona Humberstone, The Brand Stylist - she talks about how to bring your ideas to life: https://audioboom.com/posts/8385630-ep-132-looks-matter-with-the-brand-stylist-fiona-humberstone.
    CONNECT
    Follow me on Instagram: https://www.instagram.com/_helen_perry_/.
    and get my mindful marketing email newsletter The Switch: https://www.helen-perry.co.uk/the-switch-newsletter/.
    Email if you'd like to chat about anything that's come up in the episode on helen@helen-perry.co.uk.

    This show's produced by Suz at Story Publishing: https://www.instagram.com/story_publishing/.
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    6 m
  • S7 Ep143: Ep #143 why you're not a guest on my podcast!
    Dec 14 2023
    A Just Bloody Post It Note full of home truths and advice if you'd like to pitch to be a guest on podcasts (and you should, great idea!).

    Because, and this is said with love and understanding, most of the pitches I get for #JustBloodyPostIt suck

    Listen to find out
    • what will really get you on a podcast
    • how to make contacts and network to secure the opportunities you want
    • what was in the best pitch I ever got
    Podcast pairing 🍷: now listen to sales expert Sara Dalrymple's episode on how to put yourself and your product out there to get more sales: https://audioboom.com/posts/8390647-ep-134-how-to-love-selling-with-sara-dalrymple

    CONNECT
    Follow me on Instagram: https://www.instagram.com/_helen_perry_/.
    and get my mindful marketing email newsletter The Switch: https://www.helen-perry.co.uk/the-switch-newsletter/.
    Email if you'd like to chat about anything that's come up in the episode on helen@helen-perry.co.uk.

    This show's produced by Suz at Story Publishing: https://www.instagram.com/story_publishing/.
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    8 m
  • S7 Ep142: Ep #142 (interesting) social media marketing trends for 2024
    Dec 13 2023
    This is a great time of year to take a look at what's trending for 2024 (even if you then choose to ignore it). 

    In this Post It Note we cover,
    • private online communities
    • AI (it's here to stay) 
    • casual LinkedIn
    • quiet social media quitting
    • and Taylor Swift
    Podcast pairing: the perfect accompaniment to this episode is no #137 with marketing strategist Phil Pallen where we get into the best ways for small businesses to use AI and chat about the future trends in online learning: https://audioboom.com/posts/8404271-ep-137-are-online-courses-dead-exploring-ai-and-the-future-of-digital-learning-with-brand-strat.

    CONNECT
    Follow me on Instagram: https://www.instagram.com/_helen_perry_/.
    and get my mindful marketing email newsletter The Switch: https://www.helen-perry.co.uk/the-switch-newsletter/.
    Email if you'd like to chat about anything that's come up in the episode on helen@helen-perry.co.uk.

    This show's produced by Suz at Story Publishing: https://www.instagram.com/story_publishing/.
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    8 m
  • S7 Ep141: Ep #141 how to keep your customers warm this winter a #JustBloodyPostIt Note
    Dec 12 2023
    In today's short sweet solo episode, we talk about how to juggle your own busy festive schedule (holy heck, every year with the busyness) with the maintaining warm, engaging connections with your customers.

    It's a season filled to the brim with demands on our attention (I'm wrapping up my last workshop of the year this week and debating the necessity of a December 22nd newsletter). But also a golden opportunity to nurture customer relationships through storytelling and sharing personal insights from our business world.

    We'll explore why slowing down and sharing authentic stories can be a powerful strategy to stand out in a crowded inbox. Hope you enjoy the listen.

    Podcast pairing: catch up with this peaceful, inspiring chat with landscape architect Marian Boswall from earlier in season 7: https://audioboom.com/posts/8400336-ep-136-taking-the-outside-online-with-landscape-architect-marian-boswall

    CONNECT
    Follow me on Instagram: https://www.instagram.com/_helen_perry_/.
    and get my mindful marketing email newsletter The Switch: https://www.helen-perry.co.uk/the-switch-newsletter/.
    Email if you'd like to chat about anything that's come up in the episode on helen@helen-perry.co.uk.

    This show's produced by Suz at Story Publishing: https://www.instagram.com/story_publishing/.
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    9 m
  • S7 Ep140: Ep #140 My top 5 mistakes of the year a #JustBloodyPostIt note
    Dec 11 2023
    Listen to hear the five things I might have or should have but didn't do differently in my business this year.

    I love getting this stuff off my chest. Because nothing goes right without things going wrong. We make new mistakes every year, it's just part of the fun of running your own thing.

    This is the first in a week of post it note specials I've recorded to round up season 7 of the show.

    CONNECT
    Follow me on Instagram: https://www.instagram.com/_helen_perry_/.
    and get my mindful marketing email newsletter The Switch: https://www.helen-perry.co.uk/the-switch-newsletter/.
    Email if you'd like to chat about anything that's come up in the episode on helen@helen-perry.co.uk.

    This show's produced by Suz at Story Publishing: https://www.instagram.com/story_publishing/.

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    9 m
  • S7 Ep139: Ep #139 LinkedIn: the best social platform for winning work and influencing people with Gus Bhandal
    Dec 6 2023
    This time, we're diving into the world of LinkedIn with the UK's number one LinkedIn trainer (according to his mum 😉) Gus Bhandal.  Is it just a corporate bore-fest, or a valuable platform (maybe the most valuable) for networking, winning work and connecting with interesting like-minded people? 

    Gus is a marketing strategist whose career's taken him from the corporate car trade to pub landlord to agency founder

    Now, as a mentor, speaker and social media expert he's helping small and large businesses thrive online. 

    We talk about, 
    • whether to bother with Threads
    • the best (and worst) ways to do small business marketing
    • the secrets of giving great LinkedIn
    • why there's such an opportunity to stand out there
    • how to get public speaking gigs (and how to lose pitches!)
    • and roast potatoes

    Don't forget to subscribe wherever you listen so you won't miss an episode!

    CONNECT

    Connect with Gus on LinkedIn: https://www.linkedin.com/in/mguruuk
    Join his free Facebook group: https://www.facebook.com/groups/mguruuk

    Follow Helen on Instagram: https://www.instagram.com/_helen_perry_/
    and get my mindful marketing email newsletter The Switch: https://www.helen-perry.co.uk/the-switch-newsletter/

    This show's produced by Suz at Story Publishing: https://www.instagram.com/story_publishing/
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    44 m
  • S7 Ep138: Ep #138 the secrets of seriously good design with Redona Dida
    Nov 29 2023
    This episode is packed full of classy design takeaways that'll make your content and visuals - well - easier and better.

    I'm chatting to designer, copywriter and growth strategist Redona Dida about how she's used the power of knowledge-sharing to grow her Instagram to 100k followers. 

    And no we are not be talking about Reels. Redona generously shares her expertise (what colours to use in your design, what fonts, what layout, how to get your audience to engage with your content and act) in bite size easy-to-digest graphics and carousel posts.

    We talk about the energy driving her growth and success (she's growing her business whilst raising her baby) and how she's spending her money.

    Enjoy and email if you've got feedback it's wonderful to hear from listeners helen@helen-perry.co.uk.

    CONNECT

    Redona on Instagram: https://www.instagram.com/redonadida/
    And her Substack: https://substack.com/@redona
    Helen's Instagram: https://www.instagram.com/_helen_perry_
    And get my awesome newsletter: https://www.helen-perry.co.uk/the-switch-newsletter/.

    Don't forget to subscribe to The #JustBloodyPostIt Podcast on your favourite listening platform so you never miss a conversation.

    This show's produced by Suz at @story_publishing.
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    34 m
  • S7 Ep137: Ep #137 Are online COURSES dead? Exploring AI and the future of digital learning with brand strategist Phil Pallen
    Nov 22 2023
    This time, we welcome back friend of #JustBloodyPostIt - brand strategist, world traveller and work-from-anywhere advocate - Phil Pallen to talk about the future of content creation (AI AI AI!) and digital learning (yikes 🫣).

    I am a marketing teacher and seller-of-online-learning so when Phil said recently that "online courses are dead" I had to invite him on to the show to talk about it. Actually, we agree on a lot when it comes to the future of online learning. As we do about AI and just how goddarn useful it can be for small businesses and creative entrepreneurs who are willing to embrace it!

    Listen, subscribe (so you don't miss and episode) and if you love the show - share it with your friends.

    ***My next ChatGPT workshop is coming soon soon soon sign up here so you don't miss it.***

    CONNECT

    Phil's Instagram: https://www.instagram.com/philpallen
    Phil's Pinterest: https://www.pinterest.co.uk/philpallen/
    Phil's YouTube: https://www.youtube.com/user/philpallen
    Helen's Instagram: https://www.instagram.com/_helen_perry_

    Don't forget to subscribe to The #JustBloodyPostIt Podcast on your favourite listening platform so you never miss a conversation.

    This show's produced by Suz at @story_publishing.



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    49 m