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Discover how Scott Newman revolutionized the home renovation industry by turning a family-owned flooring business into a digital powerhouse. In today’s episode of Impact Innovators, we sit down with Scott to uncover his unique journey from selling hardwood products to offering top-notch refinishing services. Scott shares his early experiences with platforms like Kijiji, Craigslist and Service Magic, and how he harnessed the power of third-party verification services like Homestars to build trust and credibility before the age of Google reviews.

Scott also delves into his innovative digital marketing strategies that have kept him ahead of the curve. From mastering SEO to creating compelling advertorials, his tactics reveal the importance of adapting quickly in an ever-changing digital landscape. Hear how Scott draws inspiration from Simon Sinek to connect with customers on a deeper level, emphasizing the evolution of business strategies and the crucial role of online reviews in gaining a competitive edge.

But that’s not all—Scott opens up about the transformative potential of AI in business operations. Learn how tools like ChatGPT and Microsoft's Copilot are streamlining tasks and supercharging efficiency, freeing up time for more strategic pursuits. Scott also touches on his recent venture into real estate with Rare Real Estate, combining his renovation expertise with property investment. This episode is packed with actionable insights and inspiring stories that any entrepreneur will find invaluable.
Connect with Scott on LinkedIn here; https://www.linkedin.com/in/newmansk/

Linktree Website; https://linktr.ee/scottknewman

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