This Old Marketing Por arte de portada

This Old Marketing

De: Joe Pulizzi & Robert Rose
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  • Resumen

  • Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes. This Old Marketing is part of the Content Marketing Institute(CMI) Podcast Network.
    Joe Pulizzi & Robert Rose
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Episodios
  • Google Eats Cookie Policy (438)

    Google Eats Cookie Policy (438)
    Jul 26 2024

    At long last, Google seems to do a 180 on its third-party cookie policy. What does this mean for marketers and advertisers?

    META introduces Llama 3 for developers, apparently giving away its AI technology and investment for free. Could this be for real or is it a Zuckerberg trick?

    And does Spotify use podcasts for loyalty first?

    Hits and misses include Deadpool and Heinz and Informa's purchase of the Cannes Festival.

    Rants and raves include British Airways and Field & Stream magazine.

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    This week's links:

    Google Leaves Cookie Policy

    Llama 3.1 Launch

    Spotify's Bet on Podcasts

    Informa Buys Cannes

    Heinz Partners with Deadpool

    Country Music Stars Buy Field & Stream

    British Airways Flight Video

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    This week's sponsor:

    Hubspot's single marketing platform is a game changer for marketers and creators. Check it out today at http://hubspot.com/.

    -------

    Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

    Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there.

    Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

    Subscribe to Robert Rose's newsletter at Experience Advisors.
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    1 h y 9 m
  • Are We In a Marketing Recession? (437)

    Are We In a Marketing Recession? (437)
    Jul 19 2024

    This week Taboola does a big deal with Apple to sell their advertising space. Great for Taboola, but what does this message for Apple?

    Dax Shepard does an $80 million dollar podcast deal with Amazon. Is Amazon going after Spotify and YouTube for podcast dominance?

    And CMO's are under huge pressure, as stated by the latest research. Are we actually in a marketing recession?

    Rants and raves include VidCon Baltimore and StickerMule.

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    This week's links:

    Ken Griffin Buys Dinosaur

    Taboola to Sell Apple Ads

    Dax Shepard Does Deal with Amazon's Wondery

    CMOs Under Pressure

    -----

    This week's sponsor:

    Hubspot's single marketing platform is a game changer for marketers and creators. Check it out today at http://hubspot.com/.

    -------

    Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

    Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there.

    Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

    Subscribe to Robert Rose's newsletter at Experience Advisors.
    Más Menos
    1 h y 11 m
  • Is the Influencer Economy Beginning to Crack? (436)

    Is the Influencer Economy Beginning to Crack? (436)
    Jul 12 2024

    Has the content creator/influencer business model gone bearish? Glamour seems to think so. We disagree.

    The Paramount/Skydance deal is finally done...we think.

    Spotify is beginning to court more video podcasts. Is it working in their fight against YouTube?

    And BusinessWeek has a 120-page print issue on the way. Does this mean a new opportunity in print?

    Wins and losses include ArtBotAI and Mohawk Chevy. Rants and raves include Trump speaking at the Bitcoin Conference and AI spammers.

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    This week's links:

    Power Slap and Dana White

    Paramount Skydance Deal

    Spotify's Continuing Shift to Video

    Influencers Aren't Getting Famous Like They Used To

    BusinessWeek's Print Move

    Mohawk Chevy on TikTok

    ArtBotAI

    Trump to Speak at Bitcoin Conference

    The Rise of AI Content

    -----

    This week's sponsor:

    Hubspot's single marketing platform is a game changer for marketers and creators. Check it out today at http://hubspot.com/.

    -------

    Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

    Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there.

    Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

    Subscribe to Robert Rose's newsletter at Experience Advisors.
    Más Menos
    1 h y 7 m
Gestión Marketing Economía
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OMG! ⭐️ just as Great as the Content Inc. Boom 😍

Joe Puluzi is a genius and I love it. I'm still glad that I found this podcast that he talks about

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