At long last, Google seems to do a 180 on its third-party cookie policy. What does this mean for marketers and advertisers?

META introduces Llama 3 for developers, apparently giving away its AI technology and investment for free. Could this be for real or is it a Zuckerberg trick?

And does Spotify use podcasts for loyalty first?

Hits and misses include Deadpool and Heinz and Informa's purchase of the Cannes Festival.

Rants and raves include British Airways and Field & Stream magazine.

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This week's links:

Google Leaves Cookie Policy

Llama 3.1 Launch

Spotify's Bet on Podcasts

Informa Buys Cannes

Heinz Partners with Deadpool

Country Music Stars Buy Field & Stream

British Airways Flight Video

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This week's sponsor:

Hubspot's single marketing platform is a game changer for marketers and creators. Check it out today at http://hubspot.com/.

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This week Taboola does a big deal with Apple to sell their advertising space. Great for Taboola, but what does this message for Apple?

Dax Shepard does an $80 million dollar podcast deal with Amazon. Is Amazon going after Spotify and YouTube for podcast dominance?

And CMO's are under huge pressure, as stated by the latest research. Are we actually in a marketing recession?

Rants and raves include VidCon Baltimore and StickerMule.

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This week's links:

Ken Griffin Buys Dinosaur

Taboola to Sell Apple Ads

Dax Shepard Does Deal with Amazon's Wondery

CMOs Under Pressure

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This week's sponsor:

Hubspot's single marketing platform is a game changer for marketers and creators. Check it out today at http://hubspot.com/.

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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there.

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Has the content creator/influencer business model gone bearish? Glamour seems to think so. We disagree.

The Paramount/Skydance deal is finally done...we think.

Spotify is beginning to court more video podcasts. Is it working in their fight against YouTube?

And BusinessWeek has a 120-page print issue on the way. Does this mean a new opportunity in print?

Wins and losses include ArtBotAI and Mohawk Chevy. Rants and raves include Trump speaking at the Bitcoin Conference and AI spammers.

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This week's links:

Power Slap and Dana White

Paramount Skydance Deal

Spotify's Continuing Shift to Video

Influencers Aren't Getting Famous Like They Used To

BusinessWeek's Print Move

Mohawk Chevy on TikTok

ArtBotAI

Trump to Speak at Bitcoin Conference

The Rise of AI Content

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This week's sponsor:

Hubspot's single marketing platform is a game changer for marketers and creators. Check it out today at http://hubspot.com/.

-------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there.

Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

Subscribe to Robert Rose's newsletter at Experience Advisors.

A special condensed episode of This Old Marketing. We cover the latest supreme court decision on social media. Good decision or more of the same?

And do the brand new rules of marketing and advertising include content marketing? If content marketing becomes marketing, what happens to the discipline?

Rants and raves include mxmtoon and research from Meta and Kantar.

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This week's links:

Supreme Court Sends Social Media Back to States

Brand New Rules of Advertising

mxmtoon

Research from Meta and Kantar

One Million Checkboxes

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This week's sponsor:

Hubspot's single marketing platform is a game changer for marketers and creators. Check it out today at http://hubspot.com/.

-------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there.

Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

Subscribe to Robert Rose's newsletter at Experience Advisors.

In breaking news, the Supreme Court is allowing the White House to press social media companies to remove disinformation. Did this really need to go to court in the first place?

Time strikes a deal with OpenAI, while the recording industry files suit against Suno AI and Uncharted Labs citing copyright infringement.

And...have we learned anything from moving text to video online?

Hits and misses include the Verizon logo and the Toys R Us commercial produced with OpenAI.

Rants and raves include the Olympics and AI forgetting to read the room.

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This week's links:

Supreme Court Ruling on Social Media

Time Strikes Deal with OpenAI

Recording Industry Sues Sona

We Learned the Wrong Lessons from Video

Verizon's New Logo

Toys R Us's AI Ad

Al Michaels' AI Voice at the Olympics

AI Execs Forget to Read the Room

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This week's sponsor:

Hubspot's single marketing platform is a game changer for marketers and creators. Check it out today at http://hubspot.com/.

-------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there.

Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

Subscribe to Robert Rose's newsletter at Experience Advisors.

While Wells Fargo is into employee surveillance, the US Surgeon General pushes for a warning on social media much like those on cigarette packages.

Forbes threatens Perplexity with legal action, while TikTok debuts humanlike AI-generated avatars for advertising.

Hits and misses include Oscar Mayer and American Express.

Rants and raves include indie print and the Cannes Lions award winners.

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This week's links:

Wells Fargo Fires Employees

Surgeon General and Social Media

Forbes Threatens Perplexity

TikTok Debuts AI Ad Features

Oscar Mayer Bacon Ad

Cannes Lions 2024

High-End Indie Print Publications

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This week's sponsor:

Hubspot's single marketing platform is a game changer for marketers and creators. Check it out today at http://hubspot.com/.

-------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there.

Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

Subscribe to Robert Rose's newsletter at Experience Advisors.

Apple's big developer conference meeting saw the launch of IOS 18 and Apple Intelligence? Apple decided to partner with OpenAI and not Google for their AI integration. Is this a big miss for Google Gemini?

Plus, Adobe and Meta have big terms and conditions issues this week.

Hits and misses include OpenAI, Google and Nathan's hot dogs.

Rants and raves include "Infectious Generosity" by Chris Anderson and yet another AI content marketing launch.

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This week's links:

Adobe's Missed Terms

Adobe's Apology

META's content problems with Europe

Apple Intelligence Is Launched

Joey Chestnut and Nathan's Hot Dogs

AI Content Marketing Agent

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This week's sponsor:

Hubspot's single marketing platform is a game changer for marketers and creators. Check it out today at http://hubspot.com/.

-------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there.

Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

Subscribe to Robert Rose's newsletter at Experience Advisors.

Twitter/X leans into NSFW content and vertical video. Is this the sign of a turnaround or more desperate measures to stay alive? Robert and Joe take opposite sides and fight, fight, fight.

Spotify's CEO makes comments about the cost of content being almost nothing. Should we care or should we boycott?

Hits include Four Seasons and 10 Cent Beer night.

Rants and raves include signals from Marcus Sheridan and Suits.

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This week's links:

Twitter's New NSFW Strategy

Twitter/X Will Do Vertical Video

Spotify CEO Is Out of Touch

Facebook Going After Gen Z

10 Cent Beer Night - Craig Irons

Four Seasons PR Win

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This week's sponsor:

Hubspot's single marketing platform is a game changer for marketers and creators. Check it out today at http://hubspot.com/.

-------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there.

Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

Subscribe to Robert Rose's newsletter at Experience Advisors.