Episodios

  • This is how Adidas assesses the FIFA World Cup (with Murilo Antonio, Global Strategy Director at Adidas)
    May 29 2023

    Welcome to Bold Campaigns! In this episode, our special guest, Antonio Murilo, will share with us how Adidas tailors its marketing for Europe and Latin America. We'll also explore its perspective on the last World Cup, including the mood during the round of sixteen. Discover what sports brands deem a successful event and how Adidas reacted to the unique timing. Get to know more about Adidas with us!

    Más Menos
    33 m
  • New tech projects: Apple's mixed-reality headset
    Apr 24 2023

    Welcome to Bold & Daily! In today's episode, Tim and Alex will share with us information about the new mixed-reality headset Apple has been working on and how this could be used for marketing purposes. They will also comment on how this kind of technology will force different companies to create new ways to engage with users through this product. #NewsOfTheDay

    Más Menos
    7 m
  • No more movie renting: Netflix closed its DVD delivery service
    Apr 20 2023

    Welcome to Bold & Daily! In today's episode, Tim and Alex will tell us how Netflix ended its DVD delivery service after more than 15 years. They'll share with us a bit of the history of Netflix and how this decision will affect the brand. #NewsOfTheDay

    Más Menos
    7 m
  • LGBTQ+ communities are upset: Twitter removes policy against misgendering
    Apr 19 2023

    Welcome to Bold & Daily! In today's episode, Tim and Alex will tell us about how Twitter removed its policy against misgendering and deadnaming without any official announcement. They'll comment on how this affects users and the social media's reputation. #NewsOfTheDay

    Más Menos
    7 m
  • Unhappy viewers: YouTube mid-roll ads warning stopped working
    Apr 19 2023

    Welcome to Bold & Daily! In today's episode, Tim and Alex will tell us about how the mid-roll warning stopped showing on YouTube. They'll comment on how this affects users and the website's reputation. #NewsOfTheDay

    Más Menos
    7 m
  • Political campaigns on TikTok: White house is recruiting influencers
    Apr 17 2023

    Welcome to Bold & Daily! In today's episode, Tim and Alex will tell us about how the White House is recruiting influencers to reach young audiences and encourage them to vote. They'll comment on how Biden's administration is trying to gain new voters for his next re-election. #NewsOfTheDay

    Más Menos
    7 m
  • Amazon Prime Video is being threatened: Culture Company is damaging the streaming service
    Apr 14 2023

    Welcome to Bold & Daily! In today's episode, Tim and Alex will tell us about how the culture company at Amazon is damaging its own streaming service. They'll comment on how being data driven oriented and focused on cost-efficiency may be not ideal in the creative streming industry. #NewsOfTheDay

    Más Menos
    8 m
  • Twitter users must decide on what to believe in: Elon Musk removes restrictions on state media accounts
    Apr 13 2023

    Welcome to Bold & Daily! In today's episode, Tim and Alex will tell us about how Elon Musk decided to remove the restrictions on state media accounts from Russia and China. They'll comment on how Musk started this measure as a way to have users choose what to believe in and be critical of the content they consume on social media. #NewsOfThe Day.

    Más Menos
    7 m