“I think retail media has become a hot topic for several reasons. One is, obviously, the deprecation of cookies and the privacy changes. So, advertisers are looking for new data sources, and retailers have incredibly rich consumer data.” Carl Carter

In this episode of Time For a Reset: The Marketing Podcast with Global Brand Leaders, host Paul Frampton connects with several industry experts at the MAD//Fest 2024 in London, including Dean Harris, Ollie Shayer, Carl Carter, and Jill Orr, to discuss the hot topic of retail media. Join them as they discuss the rising interest in retail media and the driving factors behind this growth. Learn about the importance of high-margin revenue for retailers and the significance of understanding buyer behaviour. Discover how retail media can target precise audiences, measure and reassure advertisers, and improve consumer understanding.

Here are some key talking points from the episode:

• Driving factors behind the growing interest in retail media
• Growth drivers for Co-Op Retail Media Network
• The significance of understanding buyer behaviour
• The ability of retail media to target precise audiences
• Collaboration between brands and retailers
• The differences between the US and UK approaches to retail media
• Taking a longer-term perspective on retail media

Dean Harris is the Retail Media Leader at Co-Op Media Network

Ollie Shayer is the Omni Media Director at Boots UK

Carl Carter is the SVP of Media & Analytics at Circana

Jill Orr is the Managing Director of Enterprise EMEA at Criteo

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“As marketers, we have to be able to adapt and be flexible. We have to be willing to experiment and try new things because the tools and technologies are changing so rapidly.” Michael Smith

In this episode of Time For a Reset: The Marketing Podcast with Globa Brand Leaders, host Paul Frampton connects with Michael Smith, CMO of NPR, the National Public Radio, which is a non-profit media organization. Join them as they discuss the challenges of brands taking stands on social issues, the role of brands in supporting underrepresented groups, and the impact of technology on marketing. They emphasise the importance of staying connected and relevant to consumers and adapting to new tools and technologies. Don’t miss out on this insightful conversation to stay ahead in the dynamic landscape of marketing!

Here are some key talking points from the episode:

• The challenges and importance of brands taking stands on social issues
• The role of brands in serving and supporting underrepresented groups
• Balancing core audience values and broader social responsibility
• The impact of technology on marketing, including AI
• Understanding consumer behaviour and avoiding getting stuck in a bubble
• The evolving role of CMOs and the need for continuous learning
• The importance of flexibility in adopting emerging tools and technologies

Michael is an accomplished executive and recognised thought leader in brand marketing, content development and production, OTT digital streaming, and podcasting. He is highly regarded for providing strategic vision and inspirational and collaborative leadership in the development and launch of media content while continually leveraging the new ways people consume content.

As the Chief Marketing Officer at NPR, he leads the organisation’s brand marketing, audience growth, and consumer product initiatives. He has introduced several impactful and award-winning campaigns for NPR Podcasts (“More Voices, All Ears”) and NPR Brand (“What You Hear Changes Everything”) that increased brand awareness, familiarity, and engagement among younger and more diverse audiences.

Michael has over 30 years of experience in entertainment, brand marketing, content, digital, and revenue-generating brand extensions. He has also led marketing teams at companies like Scripps Network Interactive and Food Network.

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“Anyone can actually produce really high-quality content right now and marketing campaigns. And I think that is putting smaller companies or more agile companies in a good position.” Lars Silberbauer

In this episode of Time For a Reset: The Marketing Podcast with Global Brand Leaders, host Paul Frampton connects with a range of industry experts at Cannes Lions Festival 2024, including Lars Silberbauer, Philippa Tilley, Jerry Daykin, Fiona Davis, and Stephani Estes. Join them as they discuss the growing concern around digital overconsumption and the need for more balanced experiences with technology, sustainability in marketing, and the democratisation of tools like AI. They also explore the role of marketing in driving growth and creating value, emphasising the importance of creativity that drives results and the need for marketers to focus on metrics that demonstrate business impact.

Here are some key talking points from the episode:

• Worries over digital overconsumption
• Sustainability in marketing, including the relaunch of old phones
• Why the democratisation of tools like AI will help smaller companies succeed
• The need to move beyond the deprecation of cookies
• Accurate measurement practices in marketing

Lars Silberbauer is the CMO of HMD & Nokia Phones, and is known for leading digital transformations for world-renowned brands.

Philippa Tilley is Head of Brand, Radiant & Care at Unilever, and has nearly twenty years experience across marketing strategy, brand craft, and innovation development.

Jerry Daykin is the Fractional Digital Transformation, Partnerships & Responsible Media Lead at PepsiCo, and Fractional Chief Marketing & Strategy Officer at Adfidence.

Fiona Davis is Global VP of Growth at CvE, and helps customers build scalable marketing and media strategies to drive their business growth goals.

Stephani Estes is Chief Media Officer at Goodway Group, a prominent marketing agency.

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