“I think retail media has become a hot topic for several reasons. One is, obviously, the deprecation of cookies and the privacy changes. So, advertisers are looking for new data sources, and retailers have incredibly rich consumer data.” Carl Carter

In this episode of Time For a Reset: The Marketing Podcast with Global Brand Leaders, host Paul Frampton connects with several industry experts at the MAD//Fest 2024 in London, including Dean Harris, Ollie Shayer, Carl Carter, and Jill Orr, to discuss the hot topic of retail media. Join them as they discuss the rising interest in retail media and the driving factors behind this growth. Learn about the importance of high-margin revenue for retailers and the significance of understanding buyer behaviour. Discover how retail media can target precise audiences, measure and reassure advertisers, and improve consumer understanding.

Here are some key talking points from the episode:

• Driving factors behind the growing interest in retail media
• Growth drivers for Co-Op Retail Media Network
• The significance of understanding buyer behaviour
• The ability of retail media to target precise audiences
• Collaboration between brands and retailers
• The differences between the US and UK approaches to retail media
• Taking a longer-term perspective on retail media

Dean Harris is the Retail Media Leader at Co-Op Media Network

Ollie Shayer is the Omni Media Director at Boots UK

Carl Carter is the SVP of Media & Analytics at Circana

Jill Orr is the Managing Director of Enterprise EMEA at Criteo

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“As marketers, we have to be able to adapt and be flexible. We have to be willing to experiment and try new things because the tools and technologies are changing so rapidly.” Michael Smith

In this episode of Time For a Reset: The Marketing Podcast with Globa Brand Leaders, host Paul Frampton connects with Michael Smith, CMO of NPR, the National Public Radio, which is a non-profit media organization. Join them as they discuss the challenges of brands taking stands on social issues, the role of brands in supporting underrepresented groups, and the impact of technology on marketing. They emphasise the importance of staying connected and relevant to consumers and adapting to new tools and technologies. Don’t miss out on this insightful conversation to stay ahead in the dynamic landscape of marketing!

Here are some key talking points from the episode:

• The challenges and importance of brands taking stands on social issues
• The role of brands in serving and supporting underrepresented groups
• Balancing core audience values and broader social responsibility
• The impact of technology on marketing, including AI
• Understanding consumer behaviour and avoiding getting stuck in a bubble
• The evolving role of CMOs and the need for continuous learning
• The importance of flexibility in adopting emerging tools and technologies

Michael is an accomplished executive and recognised thought leader in brand marketing, content development and production, OTT digital streaming, and podcasting. He is highly regarded for providing strategic vision and inspirational and collaborative leadership in the development and launch of media content while continually leveraging the new ways people consume content.

As the Chief Marketing Officer at NPR, he leads the organisation’s brand marketing, audience growth, and consumer product initiatives. He has introduced several impactful and award-winning campaigns for NPR Podcasts (“More Voices, All Ears”) and NPR Brand (“What You Hear Changes Everything”) that increased brand awareness, familiarity, and engagement among younger and more diverse audiences.

Michael has over 30 years of experience in entertainment, brand marketing, content, digital, and revenue-generating brand extensions. He has also led marketing teams at companies like Scripps Network Interactive and Food Network.

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“Anyone can actually produce really high-quality content right now and marketing campaigns. And I think that is putting smaller companies or more agile companies in a good position.” Lars Silberbauer

In this episode of Time For a Reset: The Marketing Podcast with Global Brand Leaders, host Paul Frampton connects with a range of industry experts at Cannes Lions Festival 2024, including Lars Silberbauer, Philippa Tilley, Jerry Daykin, Fiona Davis, and Stephani Estes. Join them as they discuss the growing concern around digital overconsumption and the need for more balanced experiences with technology, sustainability in marketing, and the democratisation of tools like AI. They also explore the role of marketing in driving growth and creating value, emphasising the importance of creativity that drives results and the need for marketers to focus on metrics that demonstrate business impact.

Here are some key talking points from the episode:

• Worries over digital overconsumption
• Sustainability in marketing, including the relaunch of old phones
• Why the democratisation of tools like AI will help smaller companies succeed
• The need to move beyond the deprecation of cookies
• Accurate measurement practices in marketing

Lars Silberbauer is the CMO of HMD & Nokia Phones, and is known for leading digital transformations for world-renowned brands.

Philippa Tilley is Head of Brand, Radiant & Care at Unilever, and has nearly twenty years experience across marketing strategy, brand craft, and innovation development.

Jerry Daykin is the Fractional Digital Transformation, Partnerships & Responsible Media Lead at PepsiCo, and Fractional Chief Marketing & Strategy Officer at Adfidence.

Fiona Davis is Global VP of Growth at CvE, and helps customers build scalable marketing and media strategies to drive their business growth goals.

Stephani Estes is Chief Media Officer at Goodway Group, a prominent marketing agency.

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Welcome to Time for a Reset: The Marketing Podcast with Global Leaders, where we sit down with top marketing leaders representing the biggest and most beloved brands. From understanding shifting consumer behavior to recognizing the increasing importance of marketing in driving business growth, our podcast delves deep into the strategies and insights that are shaping the future of marketing.

In this special episode, we look at what different senior marketers would like to RESET in marketing. From the dynamic intersection of purpose and profit to the transformative power of marketing in today’s digital landscape, this episode blends the art of brand purpose with the science of business-centric strategies. We’ll dissect the complexities of marketing jargon, advocate for simplicity, and discuss the evolving role of marketing in fostering customer well-being and long-lasting relationships.

Join us as we also address the creative reset needed to enhance storytelling, the saturation of media in consumer spaces, and the critical need for accurate cross-channel measurement. Stay tuned for an insightful episode that promises to reshape your vision of the Future of Marketing.

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Ben Carter, Global Chief Customer and Marketing Officer at Carwow, unpacks the value of cross-channel measurement, data-driven decision-making, TV advertising, content marketing, the role of social media and organic reach. Ben also shares his experience at Carwow and the opportunities presented by the digital transformation of the car market. We also cover the importance of local knowledge, the role of AI in marketing, and the attributes of the future CMO.

“The changes that have been made by Google and Apple are both challenging and beneficial. They're challenging because they make it harder to understand what's happening in your marketing, but they're beneficial because they force us to get better.” Ben Carter

In this episode of Time For a Reset: The Marketing Podcast with Global Leaders, Nick King, Global Practice Lead at CvE Consultancy, connects with Ben Carter, Global Chief Customer and Marketing Officer at Carwow, a leading retailer of new and used cars.

Join them as they discuss:

• Ben’s marketing reset: The importance of cross-channel measurement in marketing in the face of the cookies' demise
• Scaling challenges for startups and small companies and the importance of a granular view of marketing performance
• The impact of changes made by Google and Apple on marketing strategies
• Data-driven decisions and understanding the full funnel effect of marketing channels
• Measuring Marketing performance with attribution models and customer surveys
• The importance of content marketing and the use of social media channels
• The role of AI in marketing
• A look at the toolkit of tomorrow’s CMO

At Carwow, Ben is tasked with revolutionising how consumers buy and sell cars. Prior to joining Carwow in October 2022, he worked in executive marketing roles for several of the UK’s biggest digital businesses, including Purplebricks, Just Eat, and Betfair, to drive growth, build their brands, and accelerate their digital transformation. He is also Chair of the Lily Foundation, a charity dedicated to raising awareness and finding a cure for mitochondrial disease, and the Director of Women in Football.

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Our guest Caroline Harrison, Director and Head of Digital Marketing at HSBC UK. shares her views on:

• Caroline’s marketing reset: Simplify marketing jargon for more effective communication
• Pivoting marketing from a cost centre to a revenue engine
• Prioritising tasks for greater efficiency and effectiveness
• The relationship between performance and brand marketing
• The role of measurement and attribution in driving informed decisions
• Right housing: The fine balance between in-house and outsourced marketing activities

People who know Caroline professionally use brave, disruptive, dedicated, and passionate to describe her. She is fearless in asking the right questions and challenging the status quo. As a consummate digital marketer, she ensures that tangible and measurable results underpin digital performance.

Caroline provides authentic leadership and creates an environment of openness and trust. Her knowledge of digital marketing enables her to support both the vision and the day-to-day details. However, her passion for innovation and driving change is particularly inspiring. Caroline’s 20+ year career in digital marketing cuts across global brands like American Express, Barclays Bank, and HSBC UK.

The full transcript is available here.

You can also get an excellent overview of the main highlights and discussion points by reading our blog piece of the episode.

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In this episode of Time For a Reset: The Marketing Podcast with Global Leaders, Paul Frampton, Global President at CvE Consultancy, connects with Aparna Sundaresh, Global VP of Transformation at Unilever and Member of the Supervisory Board at Enviu.

You can also get an excellent overview of the main highlights and discussion points by reading our blog piece of the episode.

Join them as they discuss:

• Aparna’s marketing reset wish: Aligning purpose and profit in marketing
• The need for brands to build authenticity, consistency, and commitment to their purpose to establish trust and credibility with consumers.
• The role of marketing technology and data in building e-commerce capabilities
• A shift in the buyer-seller relationship between CPGs and retailers and the role of retail media
• An industry shift toward data-driven decision-making
• Connecting upper and lower funnel activities to better understand data attribution

Aparna describes herself as a global citizen and C-Suite executive leader who believes that business can be a force for good. Her career is defined by creation and transformation while driving a commercial edge. She enjoys building brands, driving digital transformation, forging partnerships, and pioneering innovation. She has held C-suite positions at global and legacy brands like Unilever and Lipton.

The full transcript is available here.

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In this episode of Time For a Reset: The Marketing Podcast with Global Leaders, Paul Frampton - Global President at CvE Consultancy, sits down with Nic Travis, Head of Digital Marketing at Lloyds Banking Group.

You can also get an excellent overview of the main highlights and discussion points by reading our blog piece of the episode.

Join them as they discuss:

• Nic’s marketing reset wish: A focus on measurement
• Building a robust measurement framework
• Nic’s secret sauce for scaling and motivating online teams
• The intersection of brand and performance marketing
• The evolving role of CMOs
• Driving personal growth with an endless loop of adaptability and staying curious

Nic brings 20 years of experience across a broad spectrum of e-commerce areas, including marketing, data privacy, web design/development, UX, CRO, and analytics. He has a proven track record of delivering growth and works as Head of Digital Marketing at Lloyds Banking Group, the UK’s largest retail bank.

His role includes managing an agency and client hybrid team and supporting the effective delivery of a substantial marketing budget. Nic is tasked with delivering a cross-channel, multi-year digital marketing transformation covering Measurement, Adtech, Martech, Data Consent / Privacy, and Channel Optimisation. His previous roles include Head of Digital at MBNA and User Experience Manager at Claire’s Accessories.

The full transcript is available here.

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