Dave explains:

- The early challenges and failures they faced, including tech problems and market uncertainties.

- How they kept a lean capital structure to stay focused and efficient.

- Partnering with agencies and aggregators to grow the business.

- The company culture at The Trade Desk, which focuses on contribution, accountability and small-team autonomy.

- The decision to go public and the importance of staying independent.

- Keeping employees motivated and maintaining a strong culture during rapid growth.

Resources Mentioned:

Dave Pickles -

https://www.linkedin.com/in/dave-pickles-3a31bb3/

The Trade Desk | LinkedIn -

https://www.linkedin.com/company/the-trade-desk/

The Trade Desk | Website -

https://www.thetradedesk.com/us

This episode is brought to you by:

Leverage community-led growth to skyrocket your business. “From Grassroots to Greatness” by author Lloyed Lobo will help you master 13 game-changing rules from some of the most iconic brands in the world — like Apple, Atlassian, CrossFit, Harley-Davidson, HubSpot, Red Bull and many more — to attract superfans of your own that will propel you to new heights. Grab your copy today at FromGrassrootsToGreatness.com

Each year the US and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don’t get paid until you do! Find out if you qualify today at https://Boast.AI.

Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.ca.

Content Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com.

#digitaladvertising #adtech #businessgrowth #product #marketing #innovation #startup #generativeai #AI

In this episode, Dan Olsen, Author of "The Lean Product Playbook," explores the essentials of crafting effective product strategies. With a background in working with industry giants like Google, Facebook, Amazon, Uber, Box and Walmart, Dan offers valuable insights into achieving product-market fit and leading successful product teams.

Specifically, Dan discusses:

- The importance of focusing on the long term rather than the short term in product strategy.

- The Product-Market Fit Pyramid and how each layer contributes to achieving product-market fit.

- The difference between problem space and solution space and why it’s crucial to address customer needs.

- How to use the Kano Model to categorize customer needs and prioritize features.

- The concept of product strategy as saying no to many good ideas to focus on the best ones.

- Practical examples from his experience, including the success of Instagram’s initial product strategy.

Resources Mentioned:

Dan Olsen - https://www.linkedin.com/in/danolsen98/

Dan Olsen's book: "The Lean Product Playbook" - https://www.amazon.com/dp/1118960874/ref=tsm_1_fb_lk

Lean Product Meetup - https://meetup.com/lean-product

This episode is brought to you by:

Leverage community-led growth to skyrocket your business. From Grassroots To Greatness by author Lloyed Lobo will help you master 13 game-changing rules from some of the most iconic brands in the world — like Apple, Atlassian, CrossFit, Harley-Davidson, HubSpot, Red Bull and many more — to attract superfans of your own that will propel you to new heights. Grab your copy today at FromGrassrootsToGreatness.com.

Each year the U.S. and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don’t get paid until you do! Find out if you qualify today at https://Boast.AI.

Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.ca.

Content Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com.

#product #marketing #innovation #startup #generativeai #AI

In this episode, Greg Isenberg, CEO and Co-Founder of Late Checkout, shares insights on building successful community-based products and the importance of community in product development. Greg also delves into his journey from the head of product strategy at WeWork to founding Late Checkout, a venture studio based on community and Web3 products.

Greg discusses:

- The organic and low-risk nature of building community-based products.

- The core thesis that community-based products outperform non-community-based products.

- His definition of a community-based product and how it differs from an audience.

- Concrete steps for building and scaling a community from scratch.

- The metrics to track for community engagement and retention.

- Lessons from successful and failed communities.

- The intersection of community and Web3, and the potential of DAOs.

- Examples of successful community-based products and their impact.

Resources Mentioned:

Greg Isenberg - https://www.linkedin.com/in/gisenberg/

Late Checkout | Linkedin - https://www.linkedin.com/company/late-checkout/

Late Checkout | Website - https://www.latecheckout.studio/

Boast.AI - https://Boast.AI

“From Grassroots to Greatness” - https://FromGrassrootsToGreatness.com

Homeroom Club - https://homeroom.club/

Friends With Benefits (FWB) - https://www.fwb.help/join

This episode is brought to you by:

Leverage community-led growth to skyrocket your business. From Grassroots to Greatness by author Lloyed Lobo will help you master 13 game-changing rules from some of the most iconic brands in the world — like Apple, Atlassian, CrossFit, Harley-Davidson, HubSpot, Red Bull and many more — to attract superfans of your own that will propel you to new heights. Grab your copy today at FromGrassrootsToGreatness.com.

Each year the US and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don’t get paid until you do! Find out if you qualify today at https://Boast.AI.

Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.ca.

Content Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com.

#product #marketing #innovation #startup #generativeai #AI

On this episode, Kyle Poyar, Operating Partner at OpenView, delves into the transformative power of community-led growth and its impact on businesses. Kyle shares his expertise on how companies can effectively engage with their users to drive sustainable growth and build strong brands.

Specifically, Kyle discusses:

- The importance of understanding the needs and pain points of your audience.

- How to leverage existing communities for faster results.

- The role of community in creating a new category, as demonstrated by HubSpot’s inbound marketing.

- The significance of connecting users with peers to share best practices.

- Strategies for amplifying the voices of thought leaders within the community.

- The benefits of community-driven support for user activation and value realization.

- How community engagement can drive top-of-funnel growth and reduce customer acquisition costs.

- The dual role of community members in sharing experiences and learning from others.

- The impact of community on overall business metrics and functions.

- Effective ways to build a trusted voice within existing communities.

Resources Mentioned:



Kyle Poyar’s Growth Unhinged Community - https://www.growthunhinged.com/

Kyle Poyar - https://www.linkedin.com/in/kyle-poyar/

OpenView - https://openviewpartners.com/

Lloyed Lobo’s Book: “From Grassroots to Greatness” - https://FromGrassrootsToGreatness.com

This episode is brought to you by:

Leverage community-led growth to skyrocket your business. “From Grassroots to Greatness” by author Lloyed Lobo will help you master 13 game-changing rules from some of the most iconic brands in the world — like Apple, Atlassian, CrossFit, Harley-Davidson, HubSpot, Red Bull and many more — to attract superfans of your own that will propel you to new heights. Grab your copy today at FromGrassrootsToGreatness.com.

Each year the US and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don’t get paid until you do! Find out if you qualify today at https://Boast.AI.

Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada’s Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.ca.

Content Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com.

#product #marketing #innovation #startup #generativeai #AI

Andrew Gazdecki, CEO of Acquire.com, delves into the complexities of startup acquisitions and the entrepreneurial path from startup to sale on this episode. Andrew brings a wealth of experience as a serial entrepreneur with multiple successful exits and offers valuable advice for both acquiring and selling startups.

Specifically, Andrew shares:

- The significance of starting with smaller acquisitions to learn the ropes.

- The impact of a business's current execution on its valuation, highlighting the importance of present achievements over future projections.

- The necessity of aligning potential acquisitions with personal strengths and market opportunities.

- Insights into preparing your startup for an attractive acquisition, emphasizing strategic positioning.

- Understanding and utilizing financial tools to facilitate the acquisition process effectively.

- The critical aspects of negotiation in the acquisition process and how to secure favorable terms.

- Essential considerations for first-time buyers in the startup acquisition market.

- Andrew’s reflections on his entrepreneurial journey, offering lessons on perseverance and strategic growth.

Resources Mentioned:

Andrew Gazdecki - https://www.linkedin.com/in/agazdecki

Acquire.com - https://www.linkedin.com/company/acquiredotcom/

This episode is brought to you by:

Leverage community-led growth to skyrocket your business. From Grassroots to Greatness by author Lloyed Lobo will help you master 13 game-changing rules from some of the most iconic brands in the world — like Apple, Atlassian, CrossFit, Harley-Davidson, HubSpot, Red Bull and many more — to attract superfans of your own that will propel you to new heights. Grab your copy today at FromGrassrootsToGreatness.com

Each year the U.S. and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don’t get paid until you do! Find out if you qualify today at https://Boast.AI

Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.ca

Content Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com

#product #marketing #innovation #startup #generativeai #AI

On this episode, Manik Suri, Founder and CEO of GlacierGrid, shares his journey from public policy to tech entrepreneurship, exploring the challenges and breakthroughs along the way.

Join Manik as he covers key insights into the startup ecosystem, including:

- Debunking the myth that fundraising equates to success in Silicon Valley.

- Leveraging customer feedback to pivot and refine business strategies.

- Strategies for effective fundraising and managing capital efficiently.

- The significant role of personal global experiences in shaping business strategies.

- The essentiality of aligning product development with real-world problems.

*Since recording the interview, Therma has now rebranded as GlacierGrid

This episode is brought to you by:

Leverage community-led growth to skyrocket your business. From Grassroots To Greatness by author Lloyed Lobo will help you master 13 game-changing rules from some of the most iconic brands in the world — like Apple, Atlassian, CrossFit, Harley-Davidson, HubSpot, Red Bull and many more — to attract superfans of your own that will propel you to new heights. Grab your copy today at FromGrassrootsToGreatness.com

Each year the U.S. and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don’t get paid until you do! Find out if you qualify today at https://Boast.AI

Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.ca

Content Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com

#product #marketing #innovation #startup #generativeai #AI

On this episode, Rajeev Dham, Managing Director of Sapphire Ventures, delves into the strategies of venture capital investment and the effective scaling of startups. Focusing on the B2B SaaS space, Rajeev highlights how Sapphire Ventures selects startups that redefine their market categories and the methodologies that lead to their success.

Discussion points include:

- The importance of backing companies that redefine their categories within the tech and software industries.

- Developing go-to-market strategies that improve customer experiences and distinguish startups from their competitors.

- Reconsidering the net burn ratio, advocating for a more nuanced financial management approach during growth phases.

- The value of founders’ direct engagement with their top customers.

- The need for startups to be adaptable and tackle unscalable tasks during crucial times.

- The critical role of a founder’s passion and determination in propelling a startup toward success.

Resources Mentioned:

Rajeev Dham - https://www.linkedin.com/in/rajeev-dham-79332812/

Sapphire Ventures - https://sapphireventures.com/

This episode is brought to you by:

Leverage community-led growth to skyrocket your business. “From Grassroots to Greatness” by author Lloyed Lobo will help you master 13 game-changing rules from some of the most iconic brands in the world — like Apple, Atlassian, CrossFit, Harley-Davidson, HubSpot, Red Bull and many more — to attract superfans of your own that will propel you to new heights. Grab your copy today at FromGrassrootsToGreatness.com.

Each year the US and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don’t get paid until you do! Find out if you qualify today at https://Boast.AI.

Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada’s Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.ca.

Content Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com.

#product #marketing #innovation #startup #generativeai #AI