The European Broadcasting Union has recently published its 2024 News Report entitled “Trusted Journalism in the Age of Generative AI.” In this episode, Laurent Frat speaks with Prof. Alexandra Borchardt, PhD, the report’s lead author, and Ezra Eeman, Director of Strategy & Innovation at NPO.

They discuss how generative AI is widely believed to be a game-changer for media accessibility and inclusiveness; however, it may also present a significant challenge to the media sector by diminishing the visibility of journalism.

The conversation also touches on the growing reliance on the services of large tech conglomerates and the broader societal and environmental repercussions.

Acknowledging the challenges that AI can also bring, their exchange concludes with some advice on the role that journalists and media organizations have to play. - Read the report here: https://www.ebu.ch/guides/open/report/news-report-2024-trusted-journalism-in-the-age-of-generative-aiNews Report 2024: Trusted Journalism in the Age of AI - Watch Alexandra and Nic Newman, Senior Research Associate at the Reuters Institute for the Study of Journalism, provide insights and share findings from the Reuters and EBU news reports in this webinar. https://www.ebu.ch/events/2024/06/webinar--trusted-journalism-in-the-age-of-genailink