Uncle Marv welcomes Kirstin Spiotto, co-founder of Decoded, to discuss the company’s recent rebrand and expanded services tailored for tech firms. Kirstin explains why messaging clarity is the foundation for any successful marketing plan and how they build comprehensive marketing roadmaps that align with business goals such as ARR and client acquisition numbers. From leveraging AI responsibly to harnessing LinkedIn effectively, Kirstin delivers actionable insights for MSPs looking to optimize their marketing spend and measure true ROI.

Takeaways:

• Messaging clarity is foundational for all marketing efforts to avoid noise.
• Marketing roadmaps start with business goals (ARR, clients) and reverse engineer lead generation needs.
• Full-service marketing includes brand awareness, demand generation, SQL/MQL conversion tracking.
• KPIs and OKRs are critical to measuring and optimizing campaigns effectively.
• Website optimization focuses on traffic, engagement time, and conversion actions.
• Email marketing still delivers best ROI when treated as relationship nurturing.
• AI tools like ChatGPT can scale content but require clear brand messaging input.
• LinkedIn should be used strategically for thought leadership and opt-in lead campaigns, not spam.
• Small MSPs should right-size marketing spends and tactics; avoid wasting money on ads without roadmap.
• Consistency in messaging and metrics tracking is key to seeing long-term results.

People/Products/Companies/Tools/Events:

• Decoded: https://decodedstrategies.com
• ChatGPT: https://chat.openai.com
• Claude (Anthropic): https://www.anthropic.com/product/claude
• Perplexity AI: https://www.perplexity.ai
• Sales Navigator (LinkedIn): https://business.linkedin.com/sales-solutions/sales-navigator
• Google Analytics: https://analytics.google.com
• StoryBrand Framework (Don Miller): https://storybrand.com/

SPONSORS:

• Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
• Legacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
• Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmz
• Production Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongard
• Travel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
• Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
• Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready

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SHOW INFORMATION:

• Website: https://www.itbusinesspodcast.com/
• Host: Marvin Bee
• Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
• Become a monthly supporter: https://ko-fi.com/itbusinesspodcast

Presented by Thread — the AI-powered service desk transforming MSP support, automation, and productivity for today’s IT leaders.

https://www.itbusinesspodcast.com/thread/

Ready to supercharge your MSP help desk? This episode reveals how PIA’s James Allen and team built a trusted, flexible AI platform that scales with your business and delivers security, efficiency, and community wisdom.

Why Listen:

• Discover PIA’s 60+ built-in automations for service desks
• Hear how vendor-agnostic design ensures flexibility
• Learn about the new Automation Hub and Vibe Conding co-pilot for engineers
• Get insights into securing workflows with ThreatLocker
• Explore PIA’s global community and Discord for real-time sharing
• Experience conference moments and personal highlights from James

Companies, Products and Books Mentioned:

• PIA: https://pia.ai
• ConnectWise: https://www.connectwise.com
• Kaseya: https://www.kaseya.com
• ChatGPT: https://openai.com/blog/chatgpt
• CoPilot: https://www.microsoft.com/en-us/microsoft-365/copilot
• IT Nation: https://itnation.connectwise.com/
• PAX8 Beyond (event): https://www.pax8.com/beyond/
• Universal Orlando: https://www.universalorlando.com

SPONSORS:

• Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
• Legacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
• Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmz
• Production Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongard
• Travel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
• Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
• Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready

SHOW MUSIC:

• Item Title: Upbeat & Fun Sports Rock Logo
• Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
• Author Username: AlexanderRufire
• Item License Code: 7X9F52DNML

SHOW INFORMATION:

• Website: https://www.itbusinesspodcast.com/
• Host: Marvin Bee
• Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
• Become a monthly supporter: https://ko-fi.com/itbusinesspodcast

Presented by Thread — the AI-powered service desk transforming MSP support, automation, and productivity for today’s IT leaders.

https://www.itbusinesspodcast.com/thread/

Discover how Thread is reshaping IT service management with next-gen AI features and hear firsthand business insights that will inspire MSPs to scale smarter and deliver better client outcomes.

• Matt Linn explains Thread’s new customizable AI voice agent powered by Cartesia.
• Exclusive scoop: Thread’s service intelligence and memory features for MSPs.
• How Thread helps eliminate non-billable dispatch roles and boost profitability.
• Insights into Thread’s PitchIT win, conference success, and major financing round.
• Best practices for MSP cloud, hybrid, and on-prem services in changing environments.

Companies, Products and Books Mentioned:

• Cartesia AI: https://cartesia.ai
• IT Nation Connect: https://www.connectwise.com/it-nation/connect
• AI Service Unleashed (2025): https://www.getthread.com/aisu-2025
• AWS: https://aws.amazon.com
• PitchIT: https://www.connectwise.com/it-nation/pitchit
• Space Center Houston: https://spacecenter.org

SPONSORS:

• Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
• Legacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
• Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmz
• Production Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongard
• Travel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
• Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
• Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready

SHOW MUSIC:

• Item Title: Upbeat & Fun Sports Rock Logo
• Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
• Author Username: AlexanderRufire
• Item License Code: 7X9F52DNML

SHOW INFORMATION:

• Website: https://www.itbusinesspodcast.com/
• Host: Marvin Bee
• Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
• Become a monthly supporter: https://ko-fi.com/itbusinesspodcast

Presented by Thread — the AI-powered service desk transforming MSP support, automation, and productivity for today’s IT leaders.

https://www.itbusinesspodcast.com/thread/

Want to know how leading MSPs gain real visibility and sell modern security? Tune in as Cavelo launches ‘Flash’—the risk assessment tool MSPs have been waiting for! Don’t miss this unfiltered conversation about MSP sales, cybersecurity roadblocks, and Cavelo’s powerful new solutions—straight talk with industry veterans!

• Learn how the Flash platform works and why it’s free for existing users
• Gain MSP-tested advice on asset discovery, vulnerability management, and regulatory compliance
• Get real-world selling strategies for security services
• Discover how Cavelo’s tools let you protect what you can't see

Companies, Products and Books Mentioned:

• Cavelo: https://cavelo.com
• IT Nation: https://www.connectwise.com/it-nation
• Tenable: https://www.tenable.com
• Qualys: https://www.qualys.com
• Florida Bar: https://www.floridabar.org

SPONSORS:

• Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
• Legacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
• Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmz
• Production Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongard
• Travel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
• Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
• Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready

SHOW MUSIC:

• Item Title: Upbeat & Fun Sports Rock Logo
• Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
• Author Username: AlexanderRufire
• Item License Code: 7X9F52DNML

SHOW INFORMATION:

• Website: https://www.itbusinesspodcast.com/
• Host: Marvin Bee
• Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
• Become a monthly supporter: https://ko-fi.com/itbusinesspodcast

Presented by Thread — the AI-powered service desk transforming MSP support, automation, and productivity for today’s IT leaders.

https://www.itbusinesspodcast.com/thread/

Join Mike Psenka at IT Nation Orlando as he reveals how Moovila enables MSPs to develop efficient workflows, reduce errors, and leverage automation. The episode sheds light on competency ladders, staff optimization, and industry-specific templates for success.​

• Learn why career progressions and entry-level roles are changing.
• Get the scoop on Moovila’s Project Hub, built by and for MSPs.
• Real feedback from customers driving product features and enhancements.
• Explore memorable partnership moments and the “blurple cow” movement.

Links:

• Moovila: https://www.moovila.com
• IT Nation: https://www.itnation.com
• GTIA Innovative Vendor Award: https://poweredservices.io/gtia-awards
• CRN AI100: https://www.crn.com/news/cloud/the-2025-crn-ai-100-innovators
• LinkedIn (Moovila): https://www.linkedin.com/company/moovila/
• CMMC: https://www.acq.osd.mil/cmmc/ (Cybersecurity Maturity Model Certification)
• Pitch It: https://www.connectwise.com/pitchit

SPONSORS:

• Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
• Legacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
• Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmz
• Production Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongard
• Travel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
• Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
• Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready

SHOW MUSIC:

• Item Title: Upbeat & Fun Sports Rock Logo
• Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
• Author Username: AlexanderRufire
• Item License Code: 7X9F52DNML

SHOW INFORMATION:

• Website: https://www.itbusinesspodcast.com/
• Host: Marvin Bee
• Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
• Become a monthly supporter: https://ko-fi.com/itbusinesspodcast

Presented by Thread — the AI-powered service desk transforming MSP support, automation, and productivity for today’s IT leaders.

https://www.itbusinesspodcast.com/thread/

Recorded live at IT Nation Orlando, Uncle Marv sits down with Khanh Tran, CEO of Biorn Cyber Group, to break down what CMMC compliance truly involves for MSPs, from level distinctions to remediation hours and policy controls. The conversation covers the evolving complexity in cybersecurity requirements, why veteran-led organizations stand out, and how boutique services can empower small/medium businesses without breaking budgets. Key resources like IntelliGRC, FedRAMP compliance, and the importance of integrity in cybersecurity consulting are discussed in depth.​

If you want to future-proof your MSP with up-to-date cybersecurity compliance, tune in to this candid IT Nation interview. Khanh Tran’s practical wisdom on CMMC, cost realities, and building partnerships offers game-changing insights.

Why Listen

• CMMC explained—what MSPs must know now
• Real-world examples of primes and subs navigating compliance
• Level One vs Level Two: actionable insights and hours required
• FedRAMP, technical controls, and trusted enclaves demystified
• Cost breakdowns for staffing, outsourcing, and risk management
• RPOs and integrity: how to choose the right cybersecurity partner
• Veteran leadership story—servant leadership and mission-driven hiring

Links from the show:

Mentioned Entities

• Biorn Cyber Group: https://biorngroupcyber.com
• IntelliGRC: https://intelligrc.com
• NIST: https://www.nist.gov
• FedRAMP: https://www.fedramp.gov
• Senteon: https://senteon.co/
• Goo Goo Dolls: https://googoodolls.com

SPONSORS:

• Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
• Legacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
• Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmz
• Production Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongard
• Travel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
• Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
• Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready

SHOW MUSIC:

• Item Title: Upbeat & Fun Sports Rock Logo
• Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
• Author Username: AlexanderRufire
• Item License Code: 7X9F52DNML

SHOW INFORMATION:

• Website: https://www.itbusinesspodcast.com/
• Host: Marvin Bee
• Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
• Become a monthly supporter: https://ko-fi.com/itbusinesspodcast

Thinking ThreatLocker is spyware? Think again! Uncle Marv breaks down what ThreatLocker really does. Uncle Marv also shares candid stories and lessons for MSPs, from protecting client networks to handling difficult provider transitions and legal compliance. If you’re serious about your MSP reputation and want to stay on the right side of the law, this episode is a must-listen.​

• Understand why ThreatLocker is not spyware and how it actually protects client environments.
• ​Learn practical ways to educate both clients and vendor technicians about modern security and application allowlisting.
• Recognize the importance of MSP professionalism, especially during client offboarding or provider transitions.​
• Grasp legal risks for MSPs in Florida if RMM or EDR agents are left behind, including the consequences cited under Florida Statute 815.06.

Read Florida Statute 815.06 (Offenses Against Computer Users): https://tinyurl.com/4bpbsu78

SPONSORS:

• Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
• Legacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
• Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmz
• Production Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongard
• Travel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
• Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
• Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready

SHOW MUSIC:

• Item Title: Upbeat & Fun Sports Rock Logo
• Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
• Author Username: AlexanderRufire
• Item License Code: 7X9F52DNML

SHOW INFORMATION:

• Website: https://www.itbusinesspodcast.com/
• Host: Marvin Bee
• Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
• Become a monthly supporter: https://ko-fi.com/itbusinesspodcast

Uncle Marv closes out day two at the ASCII Cup by sitting down with Jason Jones from Microsoft, sharing proven tips to leverage the latest Microsoft partner program changes and security bundles. The conversation covers everything MSPs need to know about the new Defender and Purview Suites, actionable Copilot deployment, and best practices in using the partner portal and MS Learn for ongoing training. Enjoy authentic stories, practical advice, and a few sports laughs as the show highlights the importance of listening to MSP feedback, fostering community collaboration, and staying current on essential security tools.​

• Explore how Microsoft’s latest partner program changes enable MSPs to deliver robust cloud security, streamline licensing, and unlock new revenue streams with AI-powered Copilot and Defender Suite.
• This episode spotlights community-driven MSP innovation, Microsoft’s hands-on approach at ASCII, and top strategies for mastering partner portal benefits and training with MS Learn.
• ​Uncover key takeaways for every MSP, from actionable Copilot prompts and essential AI guardrails, to maximizing client value through new security licensing and hands-on distributor support at ASCII Edge.

SPONSORS:

• Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
• Legacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
• Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmz
• Production Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongard
• Travel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
• Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
• Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready

SHOW MUSIC:

• Item Title: Upbeat & Fun Sports Rock Logo
• Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
• Author Username: AlexanderRufire
• Item License Code: 7X9F52DNML

SHOW INFORMATION:

• Website: https://www.itbusinesspodcast.com/
• Host: Marvin Bee
• Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
• Become a monthly supporter: https://ko-fi.com/itbusinesspodcast