How can a brand be both innovative and environmentally conscious? Eric Liedtke, co-founder, and CEO of the Unless Collective, joins us to share his visionary approach to regenerative fashion, where apparel is crafted entirely from plant-based materials without a trace of plastic. Eric's illustrious 26-year career at Adidas, during which he led major brands like Reebok and Yeezy and turned Adidas' e-commerce into a multi-billion-dollar empire, lends credence to his insights on the intersection of sustainability, creativity, and entrepreneurship.

We explore the fascinating world of sneaker culture, from the intricate design process to the entrepreneurial risks and rewards that come with pursuing one's passion. Eric recounts pivotal moments that shaped Adidas' legacy, including significant cultural and strategic shifts, high-profile athlete recruitments, and collaborations with fashion designers like Kanye West and Yoji Yamamoto. His stories reveal the delicate balance of leveraging regional strengths and fostering genuine connections between American and German teams to drive success in global markets.

Tune in as Eric discusses the journey toward a sustainable future in fashion, emphasizing the importance of eco-friendly materials and conscious consumerism. From Adidas' pioneering use of recovered ocean plastic to his current endeavor with the Unless Collective, Eric offers a compelling case for the critical role of innovation and resilience in transforming the industry. This episode is a treasure trove of insights for anyone passionate about the future of fashion and sustainability.

"Unglossy: Decoding Brand in Culture," is produced and distributed by Merrick Creative and hosted by Merrick Chief Creative Officer, Tom Frank, hip hop artist and founder of Pendulum Ink, Mickey Factz, and music industry veteran, Jeffrey Sledge. Tune in to on Apple Podcasts, Spotify, YouTube, or wherever you catch your podcasts. Follow us on Instagram @UnglossyPod to join the conversation and support the show at https://unglossypod.buzzsprout.com/

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On this episode of Unglossy Matt Jacob, a private jet pilot turned photographer, joins the guys to share compelling stories from his life in the skies and behind the camera lens.

Have you ever wondered what it's like to transition from flying private jets to capturing powerful images around the globe? Matt Jacob takes us through his extraordinary journey, detailing his passion for technology and photography. He recounts the emotional story behind his photograph "Girl in Green," and talks about the enriching experiences of photographing in diverse regions like India and Africa. We'll also discuss the unique lighting conditions that make certain locations a haven for photographers and how cultural differences impact both aviation and photography.

Thinking of taking your creative work to social media or starting a podcast? Matt offers invaluable tips on maintaining high audio quality and the art of engaging conversations. We wrap up with insights into adapting photography for social media, building trust with models, and the joys and challenges of podcasting. Plus, Matt reveals his dream podcast guest, Sam Harris, and why meaningful connections are the lifeblood of any creative endeavor. This episode is packed with inspiration and practical advice for photographers, podcasters, and anyone looking to elevate their creative game.

"Unglossy: Decoding Brand in Culture," is produced and distributed by Merrick Creative and hosted by Merrick Chief Creative Officer, Tom Frank, hip hop artist and founder of Pendulum Ink, Mickey Factz, and music industry veteran, Jeffrey Sledge. Tune in to on Apple Podcasts, Spotify, YouTube, or wherever you catch your podcasts. Follow us on Instagram @UnglossyPod to join the conversation and support the show at https://unglossypod.buzzsprout.com/

#Unglossy #Photography #BrandInCulture #Podcast

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Join us for an auditory journey to the moon with our gravity-defying discussion on creating a lunar experience right here on Earth. Anthony Laney of Laney LA joins hosts Tom Frank, Mickey Factz, and Jeffrey Sledge, adding a riveting dimension with tales of high-end residential design, where playful luxury like beachside pickleball courts becomes a reality. Discover the seamless blend of lifestyle, vision, and architecture—a trio that transforms spaces into personal sanctuaries tailored to the dreams of their inhabitants.

As we navigate California's eclectic architectural landscapes, Anthony shares his expertise on the state's diverse design aesthetics. From Los Angeles' bold eclecticism to Orange County and San Diego's more reserved styles, and the historic charm of Northern California, we explore the intricate balance between privacy and panoramic views. The episode shares stories of extravagant home features—think heated sidewalks and vanishing pools—that redefine luxury living and showcase the artistry and innovation behind experiential masterpieces.

"Unglossy: Decoding Brand in Culture," is produced and distributed by Merrick Creative and hosted by Merrick Chief Creative Officer, Tom Frank, hip hop artist and founder of Pendulum Ink, Mickey Factz, and music industry veteran, Jeffrey Sledge. Tune in to on Apple Podcasts, Spotify, YouTube, or wherever you catch your podcasts. Follow us on Instagram @UnglossyPod to join the conversation and support the show at https://unglossypod.buzzsprout.com/

#Unglossy #Architecture #BrandInCulture #ManhattanBeach #Podcast

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