How can a brand be both innovative and environmentally conscious? Eric Liedtke, co-founder, and CEO of the Unless Collective, joins us to share his visionary approach to regenerative fashion, where apparel is crafted entirely from plant-based materials without a trace of plastic. Eric's illustrious 26-year career at Adidas, during which he led major brands like Reebok and Yeezy and turned Adidas' e-commerce into a multi-billion-dollar empire, lends credence to his insights on the intersection of sustainability, creativity, and entrepreneurship.

We explore the fascinating world of sneaker culture, from the intricate design process to the entrepreneurial risks and rewards that come with pursuing one's passion. Eric recounts pivotal moments that shaped Adidas' legacy, including significant cultural and strategic shifts, high-profile athlete recruitments, and collaborations with fashion designers like Kanye West and Yoji Yamamoto. His stories reveal the delicate balance of leveraging regional strengths and fostering genuine connections between American and German teams to drive success in global markets.

Tune in as Eric discusses the journey toward a sustainable future in fashion, emphasizing the importance of eco-friendly materials and conscious consumerism. From Adidas' pioneering use of recovered ocean plastic to his current endeavor with the Unless Collective, Eric offers a compelling case for the critical role of innovation and resilience in transforming the industry. This episode is a treasure trove of insights for anyone passionate about the future of fashion and sustainability.

"Unglossy: Decoding Brand in Culture," is produced and distributed by Merrick Creative and hosted by Merrick Chief Creative Officer, Tom Frank, hip hop artist and founder of Pendulum Ink, Mickey Factz, and music industry veteran, Jeffrey Sledge. Tune in to on Apple Podcasts, Spotify, YouTube, or wherever you catch your podcasts. Follow us on Instagram @UnglossyPod to join the conversation and support the show at https://unglossypod.buzzsprout.com/

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On this episode of Unglossy Matt Jacob, a private jet pilot turned photographer, joins the guys to share compelling stories from his life in the skies and behind the camera lens.

Have you ever wondered what it's like to transition from flying private jets to capturing powerful images around the globe? Matt Jacob takes us through his extraordinary journey, detailing his passion for technology and photography. He recounts the emotional story behind his photograph "Girl in Green," and talks about the enriching experiences of photographing in diverse regions like India and Africa. We'll also discuss the unique lighting conditions that make certain locations a haven for photographers and how cultural differences impact both aviation and photography.

Thinking of taking your creative work to social media or starting a podcast? Matt offers invaluable tips on maintaining high audio quality and the art of engaging conversations. We wrap up with insights into adapting photography for social media, building trust with models, and the joys and challenges of podcasting. Plus, Matt reveals his dream podcast guest, Sam Harris, and why meaningful connections are the lifeblood of any creative endeavor. This episode is packed with inspiration and practical advice for photographers, podcasters, and anyone looking to elevate their creative game.

"Unglossy: Decoding Brand in Culture," is produced and distributed by Merrick Creative and hosted by Merrick Chief Creative Officer, Tom Frank, hip hop artist and founder of Pendulum Ink, Mickey Factz, and music industry veteran, Jeffrey Sledge. Tune in to on Apple Podcasts, Spotify, YouTube, or wherever you catch your podcasts. Follow us on Instagram @UnglossyPod to join the conversation and support the show at https://unglossypod.buzzsprout.com/

#Unglossy #Photography #BrandInCulture #Podcast

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Join us for an auditory journey to the moon with our gravity-defying discussion on creating a lunar experience right here on Earth. Anthony Laney of Laney LA joins hosts Tom Frank, Mickey Factz, and Jeffrey Sledge, adding a riveting dimension with tales of high-end residential design, where playful luxury like beachside pickleball courts becomes a reality. Discover the seamless blend of lifestyle, vision, and architecture—a trio that transforms spaces into personal sanctuaries tailored to the dreams of their inhabitants.

As we navigate California's eclectic architectural landscapes, Anthony shares his expertise on the state's diverse design aesthetics. From Los Angeles' bold eclecticism to Orange County and San Diego's more reserved styles, and the historic charm of Northern California, we explore the intricate balance between privacy and panoramic views. The episode shares stories of extravagant home features—think heated sidewalks and vanishing pools—that redefine luxury living and showcase the artistry and innovation behind experiential masterpieces.

"Unglossy: Decoding Brand in Culture," is produced and distributed by Merrick Creative and hosted by Merrick Chief Creative Officer, Tom Frank, hip hop artist and founder of Pendulum Ink, Mickey Factz, and music industry veteran, Jeffrey Sledge. Tune in to on Apple Podcasts, Spotify, YouTube, or wherever you catch your podcasts. Follow us on Instagram @UnglossyPod to join the conversation and support the show at https://unglossypod.buzzsprout.com/

#Unglossy #Architecture #BrandInCulture #ManhattanBeach #Podcast

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Exploring the Evolution of Basketball Culture

Get ready for an electrifying journey through the heart of basketball culture in Episode 4 of Unglossy: Decoding Brand in Culture! Hosts Tom, Mickey, and Jeffrey are thrilled to be joined by the NBA’s Sr. VP of Communications, Tim Frank. Join us as we unravel Tim's remarkable career path, from his collegiate days at Notre Dame to his quick rise with the Houston Rockets, who won an NBA championship in his first year, followed by the Comets’ impressive four WNBA championships. Tim then takes us behind the scenes at the NBA Headquarters, where he's been a driving voice for the past 22 years.

But that's just the tip-off! We delve deep into the evolution of the NBA brand, tracing its rise from the Magic/Bird Era to the iconic reign of Jordan, and onwards to the globalization of the league. With Tim's insider perspective, we uncover the strategic maneuvers and pivotal moments that propelled the NBA onto the global stage. This episode is an absolute slam dunk for basketball aficionados and brand enthusiasts alike. Tune in and join the conversation as we decode the essence of the NBA brand. Don't miss out!

"Unglossy: Decoding Brand in Culture," is produced and distributed by Merrick Creative and hosted by Merrick Chief Creative Officer, Tom Frank, hip hop artist and founder of Pendulum Ink, Mickey Factz, and music industry veteran, Jeffrey Sledge. Tune in to on Apple Podcasts, Spotify, YouTube, or wherever you catch your podcasts. Follow us on Instagram @UnglossyPod to join the conversation and support the show at https://unglossypod.buzzsprout.com/

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Pushing the boundaries of culinary artistry

Witness culture and the unexpected converge, revealing the medley of tastes, sounds and experiences that influence the brand that is—Marcus Samuelsson. From a young age, Marcus aspired to be great by recognizing greatness in others. His path to becoming a decorated chef, restaurateur and philanthropist who's accolades include a 2023 Emmy Award (that makes two cameos in this podcast), was powered by creative and cultural experiences from his travels around the world. With restaurants spanning the US, Canada, Bahamas and his native Ethiopia, this eight-time James Beard Foundation award winner has inspired with his lyrical dishes from kitchens located in neighborhoods one might not expect to find them. Journey with us as Marcus dives into the why and how behind his ability to bring people and communities together while blurring the lines between music and cuisine until their cultural significance feels almost one and the same.

"Unglossy: Decoding Brand in Culture," is produced and distributed by Merrick Creative and hosted by Merrick Chief Creative Officer, Tom Frank, hip hop artist and founder of Pendulum Ink, Mickey Factz, and music industry veteran, Jeffrey Sledge. Tune in to on Apple Podcasts, Spotify, YouTube, or wherever you catch your podcasts. Follow us on Instagram @UnglossyPod to join the conversation and support the show at https://unglossypod.buzzsprout.com/

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Exploring the elements of authentic storytelling

The theme of the show, and this episode in particular, is brand, culture and the unexpected. Mags Miller, director, producer, and storyteller, is the perfect encapsulation of our theme. Mags is a Global Citizen who grew up in Nigeria, Tanzania and Zimbabwe. Over the past 20+ years she has worked on numerous Discovery Network and NatGeo TV shows. She’s embedded with the USMC in Afghanistan, navigated through hoarders' homes, chronicled the lives of survivalists in the wilderness, directed a variety of personalities and has eaten delicious food in amazing locations. Hear her stories, including her time in a Nigerian prison with Tom, understand her “Do No Harm” policy, and appreciate the way she approaches storytelling that creates a space to allow people to open up.

"Unglossy: Decoding Brand in Culture," is produced and distributed by Merrick Creative and hosted by Merrick Chief Creative Officer, Tom Frank, hip hop artist and founder of Pendulum Ink, Mickey Factz, and music industry veteran, Jeffrey Sledge. Tune in to on Apple Podcasts, Spotify, YouTube, or wherever you catch your podcasts. Follow us on Instagram @UnglossyPod to join the conversation and support the show at https://unglossypod.buzzsprout.com/

This week’s episode of Unglossy is dedicated to the memory of Dr. Cynthia Ticao. Dr. Ticao served as the Executive Director and later International Development and Donation Specialist for Gede Foundation over the span of 21+ years.

Please enjoy the documentary, Gede Foundation: A Story of Hope, that was discussed in this episode at https://merrickcreative.com/insights/unglossy-mags-miller

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Unleashed through the power of YouTube

Father, musician, poet, former professional athlete, creative advocate and commentator. Knox Hill’s combination of selves shouldn’t co-exist. It does. And it does so with contagious energy, passion and volume loud enough to inspire millions with his unique brand of art. Hear his stories, and how he’s leveraged YouTube to maximize their power and reach.

"Unglossy: Decoding Brand in Culture," is produced and distributed by Merrick Creative and hosted by Merrick Chief Creative Officer, Tom Frank, hip hop artist and founder of Pendulum Ink, Mickey Factz, and music industry veteran, Jeffrey Sledge. Tune in to on Apple Podcasts, Spotify, YouTube, or wherever you catch your podcasts. Follow us on Instagram @UnglossyPod to join the conversation and support the show at https://unglossypod.buzzsprout.com/

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Welcome to "Unglossy: Decoding Brand in Culture," where we delve into the essence of branding beyond the surface sheen. This isn't your average corporate podcast. Join Tom Frank, Partner and Chief Creative Officer at Merrick Creative, Mickey Factz, Hip Hop Artist and Founder and CEO of Pendulum Ink, and Jeffrey Sledge, a seasoned music industry veteran, for "Unglossy" as they get to the heart of what truly drives individual and organizational brand . In a world where where image is carefully curated and narratives meticulously crafted, we're here to explore the moments of vulnerability, pivotal decisions, and creative sparks that fuel the relationship between brand and culture.

Get ready for a thought-provoking journey into the heart and soul of branding – the unscripted, unfiltered, and truly Unglossy truth. Tune in to "Unglossy: Decoding Brand in Culture" on Apple Podcasts, Spotify, or wherever you catch your podcasts. Follow us on Instagram @UnglossyPod and join the conversation.

*EPISODE 1 COMING MARCH 2024*

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