Episode #394: In this exciting episode of the Let's Go Win podcast, JM Ryerson sits down with Bill Walsh, a renowned sales expert, to delve into successful sales strategies and personal discipline. Bill Walsh shares his insights on simplifying the sales process: identifying the problem, presenting a solution, and confidently guiding the customer towards a decision. He discusses the importance of assuming the sale, where confidence in the value being offered plays a crucial role. Bill Walsh is the owner of The Objection Box, a high-level sales development program coaching sales professionals on overcoming objections and getting deals done. Bill has coached over 2,000 people in the last 20 months, generating just under 4 million dollars with minimal ad spend, all through organic growth and word of mouth.

JM and Bill engage in role-playing scenarios to demonstrate practical sales techniques, making abstract concepts tangible. Walsh's Three Buckets Philosophy categorizes people into supporters, encouragers, and customers, helping to focus interactions and time management. The conversation also explores the ethical side of sales, with Walsh redefining it as an honorable profession. This episode offers valuable insights for anyone looking to improve their sales skills, backed by Walsh's free challenge program available through his Facebook community. Tune in to learn how to elevate your sales game with discipline, clarity, and ethical integrity.

Contact Bill:
Website: https://theobjectionbox.com
LinkedIn: https://www.linkedin.com/in/bill-walsh-941678113
Facebook: https://www.facebook.com/bill.walsh.31105
Facebook: https://www.facebook.com/groups/740815757350519
Instagram: https://www.instagram.com/billwalshofficial

Time stamps:
00:09 Introduction and Background
05:54 Sales Fundamentals
12:05 Sales Psychology
22:15 Objection Handling
29:57 Sales Techniques
38:15 Training and Development
46:36 Referrals and Personal Growth