JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee/invitation?code=E3A29B

Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!

In this episode, we dive into some of our most memorable early events, like surprising the Church of Scientology with a coffee cart and serving drinks at an unexpected Michael Jackson-themed drag show in Atlanta. We also break down the early struggles of running a pop-up, from unpredictable weather to the sticky note debacles at our first wedding gig. Along the way, we chat about the challenges of getting our first wholesale accounts, starting our own roasting operation, and finally securing a permanent spot in Alpharetta. This episode is packed with stories of grit, learning on the fly, and hilarious missteps. Enjoy!

*If you purchase something through one of our links, we may be entitled to a share of the sale*

We're partnered with Clive to bring you sweet deal at a discounted rate! Use Discount Code VALOR5 at checkout for 5% off Lucca and Eureka products!
Shop Clive products here: https://clivecoffee.com?sca_ref=5315485.6axWuRlcEr

Buy Valor Coffee: https://valor.coffee/shop

Watch on Youtube: https://youtube.com/valorcoffee16

Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!

Want us to review your coffee? Have a question you want to answer on the show? Send us an email to info@valor.coffee

Follow the Valor Coffee Podcast on Instagram: http://instagram.com/valorcoffeepod
Follow Valor on Instagram: http://instagram.com/valor.coffee
____

Subscribe to Riley's YouTube Channel: https://youtube.com/@rileywestbrook
Follow Riley: https://instagram.com/rileywestbrook
Follow Ross: https://instagram.com/rosswalters
Follow Ethan's Parody Account: https://instagram.com/ethanrivers777

JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee/invitation?code=E3A29B

Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!

In this episode of the Valor Podcast, we dive into Part 1 of The Story of Valor, where it all began. From friendships formed in high school to early coffee experiences that sparked a love for specialty coffee, we walk through the origin of how we, three 18- and 19-year-olds, decided to start a business with nothing but passion and curiosity. Join us as we reflect on navigating the challenges of finding direction, raising funds through Kickstarter, building our first mobile coffee cart, and booking our first events. Whether you’re starting your own business or just curious about the ups and downs of launching a coffee company, this one’s for you. Stay tuned for Part 2!

*If you purchase something through one of our links, we may be entitled to a share of the sale*

We're partnered with Clive to bring you sweet deal at a discounted rate! Use Discount Code VALOR5 at checkout for 5% off Lucca and Eureka products!
Shop Clive products here: https://clivecoffee.com?sca_ref=5315485.6axWuRlcEr

Buy Valor Coffee: https://valor.coffee/shop

Watch on Youtube: https://youtube.com/valorcoffee16

Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!

Want us to review your coffee? Have a question you want to answer on the show? Send us an email to info@valor.coffee

Follow the Valor Coffee Podcast on Instagram: http://instagram.com/valorcoffeepod
Follow Valor on Instagram: http://instagram.com/valor.coffee
____

Subscribe to Riley's YouTube Channel: https://youtube.com/@rileywestbrook
Follow Riley: https://instagram.com/rileywestbrook
Follow Ross: https://instagram.com/rosswalters
Follow Ethan's Parody Account: https://instagram.com/ethanrivers777

JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee/invitation?code=E3A29B

Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!

When we started our company, we'd often be faced with problems we'd just have to figure out ourselves, mainly because there wasn't a central online resource that went really deep in helping us with the nitty-gritty of starting and running a coffee company. So we built out or brand new online platform, the Valor Coffee Community, where you can find a community of other baristas, leaders, and cafe/roastery owners in the community who are ready to help you on your journey. Featuring chat channels and threads, resources like spreadsheets and pdf's to help you grow and run your business, and courses dedicated to expanding your knowledge on coffee, finances and more, you're sure to find plenty to help you on your journey.

*If you purchase something through one of our links, we may be entitled to a share of the sale*

We're partnered with Clive to bring you sweet deal at a discounted rate! Use Discount Code VALOR5 at checkout for 5% off Lucca and Eureka products!
Shop Clive products here: https://clivecoffee.com?sca_ref=5315485.6axWuRlcEr

Buy Valor Coffee: https://valor.coffee/shop

Watch on Youtube: https://youtube.com/valorcoffee16

Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!

Want us to review your coffee? Have a question you want to answer on the show? Send us an email to info@valor.coffee

Follow the Valor Coffee Podcast on Instagram: http://instagram.com/valorcoffeepod
Follow Valor on Instagram: http://instagram.com/valor.coffee
____

Subscribe to Riley's YouTube Channel: https://youtube.com/@rileywestbrook
Follow Riley: https://instagram.com/rileywestbrook
Follow Ross: https://instagram.com/rosswalters
Follow Ethan's Parody Account: https://instagram.com/ethanrivers777

JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee/invitation?code=E3A29B

Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!

In this episode, Riley and Ethan dive into a crucial topic for anyone looking to open or improve their coffee shop: the key investments you should never skimp on. While it’s tempting to save money on certain pieces of equipment, we discuss why it’s worth splurging on specific items to avoid regret down the line. From the importance of a reliable ice machine to choosing the right grinders, we cover it lots. Also... THE VALOR COFFEE COMMUNITY IS LIVE. Be one of the first to join, gaining access to chats, forums, PDFs, spreadsheets, courses and exclusive webinars and video cars. Use the link above!

*If you purchase something through one of our links, we may be entitled to a share of the sale*

We're partnered with Clive to bring you sweet deal at a discounted rate! Use Discount Code VALOR5 at checkout for 5% off Lucca and Eureka products!
Shop Clive products here: https://clivecoffee.com?sca_ref=5315485.6axWuRlcEr

Buy Valor Coffee: https://valor.coffee/shop

Watch on Youtube: https://youtube.com/valorcoffee16

Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!

Want us to review your coffee? Have a question you want to answer on the show? Send us an email to info@valor.coffee

Follow the Valor Coffee Podcast on Instagram: http://instagram.com/valorcoffeepod
Follow Valor on Instagram: http://instagram.com/valor.coffee
____

Subscribe to Riley's YouTube Channel: https://youtube.com/@rileywestbrook
Follow Riley: https://instagram.com/rileywestbrook
Follow Ross: https://instagram.com/rosswalters
Follow Ethan's Parody Account: https://instagram.com/ethanrivers777

Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunity

Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!

In this episode, we dive into the nitty-gritty of evaluating a coffee shop acquisition, discussing the hidden costs that can make or break a deal. We also chat about the challenges of maintaining high standards in specialty coffee while balancing customer expectations and financial realities. Plus, we touch on the importance of hospitality in the evolving coffee industry and share some love for our wholesale partners. Tune in for insights, laughs, and a bit of coffee geekery!

*If you purchase something through one of our links, we may be entitled to a share of the sale*

We're partnered with Clive to bring you sweet deal at a discounted rate! Use Discount Code VALOR5 at checkout for 5% off Lucca and Eureka products!
Shop Clive products here: https://clivecoffee.com?sca_ref=5315485.6axWuRlcEr

Buy Valor Coffee: https://valor.coffee/shop

Watch on Youtube: https://youtube.com/valorcoffee16

Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!

Want us to review your coffee? Have a question you want to answer on the show? Send us an email to info@valor.coffee

Follow the Valor Coffee Podcast on Instagram: http://instagram.com/valorcoffeepod
Follow Valor on Instagram: http://instagram.com/valor.coffee
____

Subscribe to Riley's YouTube Channel: https://youtube.com/@rileywestbrook
Follow Riley: https://instagram.com/rileywestbrook
Follow Ross: https://instagram.com/rosswalters
Follow Ethan's Parody Account: https://instagram.com/ethanrivers777

Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunity

Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!

In this episode, we dive deep with Elijah Knapp, a seasoned coffee professional, former Valor Pit Crew Member, current owner of Elliott Coffee in Dayton, Kentucky, and one of our dear friends. We chat about the journey of opening a cafe on a budget, the challenges of managing a skinny buildout budget, and the lessons learned along the way. Elijah shares insights into the local community, the importance of authenticity in building a business, and the role of hospitality in creating a memorable customer experience. Tune in to hear about the balancing act of running a small business, creating genuine connections, and the creative ways to stretch a budget without sacrificing quality. Whether you’re a coffee enthusiast, aspiring cafe owner, or just love a good entrepreneurial story, this episode is packed with valuable takeaways.

Visit Elliott: https://g.co/kgs/1LVaY3k
Follow Elliott on Instagram: https://www.instagram.com/cafe.elliott/
Elliott's Website: https://www.elliottcafe.com/

*If you purchase something through one of our links, we may be entitled to a share of the sale*

We're partnered with Clive to bring you sweet deal at a discounted rate! Use Discount Code VALOR5 at checkout for 5% off Lucca and Eureka products!
Shop Clive products here: https://clivecoffee.com?sca_ref=5315485.6axWuRlcEr

Buy Valor Coffee: https://valor.coffee/shop

Watch on Youtube: https://youtube.com/valorcoffee16

Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!

Want us to review your coffee? Have a question you want to answer on the show? Send us an email to info@valor.coffee

Follow the Valor Coffee Podcast on Instagram: http://instagram.com/valorcoffeepod
Follow Valor on Instagram: http://instagram.com/valor.coffee
____

Subscribe to Riley's YouTube Channel: https://youtube.com/@rileywestbrook
Follow Riley: https://instagram.com/rileywestbrook
Follow Ross: https://instagram.com/rosswalters
Follow Ethan's Parody Account: https://instagram.com/ethanrivers777

Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunity

Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!

In this episode, we delve into the heart of staying passionate and committed as a veteran barista. Ethan is joined by our long-time Head Coach, Lillabea Goins, and they explore service philosophies, reminisce about a meaningful team field trip, and discuss the importance of fostering a loving and supportive work environment. From touching on personal growth to the significance of being present and intentional in our daily interactions, this episode is a heartfelt reflection on maintaining a vibrant and motivated team.

*If you purchase something through one of our links, we may be entitled to a share of the sale*

We're partnered with Clive to bring you sweet deal at a discounted rate! Use Discount Code VALOR5 at checkout for 5% off Lucca and Eureka products!
Shop Clive products here: https://clivecoffee.com?sca_ref=5315485.6axWuRlcEr

Buy Valor Coffee: https://valor.coffee/shop

Watch on Youtube: https://youtube.com/valorcoffee16

Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!

Want us to review your coffee? Have a question you want to answer on the show? Send us an email to info@valor.coffee

Follow the Valor Coffee Podcast on Instagram: http://instagram.com/valorcoffeepod
Follow Valor on Instagram: http://instagram.com/valor.coffee
____

Subscribe to Riley's YouTube Channel: https://youtube.com/@rileywestbrook
Follow Riley: https://instagram.com/rileywestbrook
Follow Ross: https://instagram.com/rosswalters
Follow Ethan's Parody Account: https://instagram.com/ethanrivers777

Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunity

Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!

This week, it’s just Riley and Ethan diving deeper into our service philosophies. We explore the crucial role of consistency in everything we do and how it impacts our decisions and operations. From ensuring every cup of coffee meets our high standards to maintaining the same quality of service, we discuss it all. Plus, get insights on the unforeseen costs of running a coffee roastery and some fun banter. Thanks for listening!

*If you purchase something through one of our links, we may be entitled to a share of the sale*

We're partnered with Clive to bring you sweet deal at a discounted rate! Use Discount Code VALOR5 at checkout for 5% off Lucca and Eureka products!
Shop Clive products here: https://clivecoffee.com?sca_ref=5315485.6axWuRlcEr

Buy Valor Coffee: https://valor.coffee/shop

Watch on Youtube: https://youtube.com/valorcoffee16

Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!

Want us to review your coffee? Have a question you want to answer on the show? Send us an email to info@valor.coffee

Follow the Valor Coffee Podcast on Instagram: http://instagram.com/valorcoffeepod
Follow Valor on Instagram: http://instagram.com/valor.coffee
____

Subscribe to Riley's YouTube Channel: https://youtube.com/@rileywestbrook
Follow Riley: https://instagram.com/rileywestbrook
Follow Ross: https://instagram.com/rosswalters
Follow Ethan's Parody Account: https://instagram.com/ethanrivers777