In this episode, Jules White takes a closer look at a website from a customer point of view, uncovering common mistakes that lead to missed opportunities and lost clients.

After searching for a specialist solicitor, Jules shares her experience comparing recommendations from her local network with results from Google Gemini. The contrast highlights how trust signals, clear messaging, and customer-focused language can make or break a website’s impact - both in AI-driven search results and when potential clients are checking you out after a word-of-mouth referral.

Key Takeaways:

• Why Trust Signals Matter: Strong reviews, specialist mentions, and external validation are often more powerful than endless blocks of text.
• The Problem with “About Us” Pages: Many firms focus on themselves instead of the problems they solve and the stress they remove for clients.
• Simple Fixes with Big Impact: From clear navigation to updated homepage messaging, even small tweaks can drastically improve conversions.
• AI Search Insights: How tools like Google Gemini evaluate websites and why your content needs to speak directly to client concerns.

If you’re wondering what your own website might be missing - or you’d like fresh eyes to help identify quick wins - you can book a Website Clarity Power Hour or request a Website / SEO Audit with Jules. Both options give you clear, actionable steps to improve your site and make it more likely to be recommended by Google, AI, and real people alike.

Send us a text

Support the show

Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!

In this milestone episode, Jules shares honest reflections on reaching 100 episodes and 7,700+ downloads without promoting the show on social media or using ads. She talks about how podcasting has boosted her confidence, why showing up consistently matters, and how embracing imperfections keeps the process human and sustainable. Jules also explains why podcasting works as slow, evergreen marketing, how updating intros and outros helps current offers reach new listeners across the whole back catalogue, and what she will focus on next as AI search reshapes how people find businesses online.

Key takeaways

• Confidence grows when you hear yourself back and realise the inner critic is not the truth.
• Consistency counts. Recording regularly helps you keep momentum and serve your audience.
• Progress over perfection. The “imperfect but done” episodes still help people.
• Slow marketing works. Podcasting can grow without social media or ads, often through word of mouth, guest spots, and email.
• Evergreen leverage. Updating your intro, mid-roll, and outro means your latest offer is heard across every episode.
• What’s next. Blend solid SEO foundations with practical guidance on showing up in AI search results.

Resources mentioned in this episode

• Listen to Episode 039: The biggest website and SEO mistakes I see and how to avoid them
• Listen to Episode 047: How I use AI in my personal life, from meal planning to mindset coaching
• Listen to Episode 085: Can AI find your business? A look at ChatGPT, Gemini and Perplexity for local search

Work with Jules

• Explore The Website Growth Club for ongoing support to strengthen your website foundations.
• Book a Website Clarity Power Hour to get focused help on your website or SEO.

Enjoying the podcast?

If this episode helped, please share it with a friend who is working on their website. If you host a show and would like Jules to talk about SEO and AI-era search, get in touch about guesting. If a mini-series on FEA Create and HighLevel would be useful, let Jules know what you would like covered.

Send us a text

Support the show

Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!

In this episode, Jules White carries out a live website and SEO audit with Suzanne from Inclusive Communication, uncovering simple, actionable ways to improve her site’s visibility, accessibility, and clarity.

Jules identifies quick wins that can make a big difference - from adjusting font sizes in the navigation menu for better readability, to tightening up homepage messaging so visitors instantly understand what the business does and why it matters. They also explore how to make the most of trust signals like reviews, improve heading structures for both SEO and accessibility, and ensure the right pages are appearing in Google’s index.

You’ll hear practical tips on using tools like Google Search Console and the AIOSEO Chrome plugin to spot technical issues, plus why refining page titles and descriptions can strengthen how Google understands your site.

Key Takeaways:

• Clarity Above the Fold: Your homepage’s top section should instantly show what you do, why it matters, and the action visitors should take.
• Navigation Matters: Increase font size and spacing for accessibility and user experience, especially on mobile.
• Trust Signals: Collect and showcase reviews on your website and relevant industry platforms.
• Structure for Success: Use a clear heading hierarchy (H1, H2, H3) for better SEO and screen reader accessibility.
• Control What Google Sees: Use Search Console to check indexed pages, fix unwanted results, and set clear titles and descriptions.
• Think Like Your Visitor: Make the customer the hero of your website messaging, focusing on their problems and transformed results.

Resources mentioned in this episode:

• Google Analytics & Search Console Setup Course – step-by-step guidance for setting up and using these free tools from Google.
• Book a Power Hour – get tailored, actionable advice to improve your website’s SEO and performance.
• Find out more about Inclusive Communication – bespoke communication boards for schools, playgrounds, councils, and organisations.

Send us a text

Support the show

Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!

In this episode, Jules White explores the release of ChatGPT‑5 and Google’s AI Mode in the UK, offering practical, grounded advice on how to use AI tools to support (but not replace) your website-building process.

Jules shares why this week’s AI developments are exciting, what’s changed with the new ChatGPT model, and how small businesses can use it to streamline tasks like wireframing, content planning, and SEO - all while keeping control of their privacy, platforms, and messaging.

She breaks down the pros and pitfalls of letting AI assist with your website, reminding listeners that your website is a long-term asset that needs careful thought, not shortcuts. If you’re feeling overwhelmed with content planning or unclear on where to focus, Jules shares how she uses AI in her daily business tasks, including writing copy, sparking ideas, and chatting through blocks while out walking her dog!

Key Takeaways:

• What’s new in ChatGPT-5: Learn how the latest update changes speed, reliability, reasoning, and how it might support your content strategy.
• Using AI to plan your website safely: Discover how tools like ChatGPT can help you with homepage structure, SEO meta tags, and first-draft ideas without handing over full control.
• Privacy and platform matters: Understand why it’s still vital to build your site on a trusted platform like FEA Create or HighLevel rather than letting AI generate a whole site for you.
• Getting unstuck with your messaging: Jules shares how she uses AI voice chats and custom wizards inside her membership to help clients write stronger homepage copy and clarify what they actually do.

If your homepage or core pages aren’t optimised yet, and you’re still pouring time into blog content, this episode will also help you refocus.

Resources mentioned in this episode:

• Homepage Blueprint with AI Wizard – inside The Website Growth Club
• Book a Discovery Call – Get clarity and support for your next website steps

If you're working on your website and want to feel more confident about using AI alongside strategy and structure, this episode is packed with real-world insights.

Send us a text

Support the show

Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!

In this episode, Jules White shares how to optimise your website images for better search visibility, faster load times, and stronger performance across Google and AI-powered tools like ChatGPT.

After helping a client the recovery process from a major SEO drop following a platform migration, Jules dives into a common question from that session: How do I optimise my images so they help rather than harm my website?

This episode covers everything from file names and alt text to load speed, AI search results, and practical examples of what actually works.

Key Takeaways:

• Image SEO Basics: Learn why correctly naming your image files (using dashes and keywords) and writing clear, relevant alt text matters more than ever.
• Avoid Common Mistakes: Discover why large file sizes, generic filenames, and mismatched imagery can slow your site down and confuse both search engines and visitors.
• AI Search & Image Recognition: Hear how tools like ChatGPT and Perplexity are starting to use image data - and how to get your brand to show up in those results.
• Bite-Sized Action Steps: Start by updating one image on your homepage and one on your top sales page - optimise file name, file size, and alt text.

Resources mentioned in this episode:

• 🎧 Episode 010: Website Migration Mistakes That Sabotage Your SEO
• 🎧 Episode 013: SEO Basics – Your Essential Guide to Getting Found On Google
• 🎧 Episode 085: Can AI Find Your Business? I Put ChatGPT, Gemini & Perplexity To The Test
• 🎧 Episode 095: Three Simple Checks to Future-Proof Your Website for Search
• 🧰 Grab the workshop: Become ChatGPT Famous: How To Get Recommended In AI Search
• 📈 Join The Website Growth Club – Bite-sized steps to improve your site every month
• 💬 Book a Power Hour – Identify your best-performing pages and spot image SEO quick wins

Don’t forget to subscribe for more grounded advice on SEO, content strategy, and getting your website to work harder for your business.

Send us a text

Support the show

Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!

In this episode, Jules White answers a question from The Website Growth Club: “How can I get clients now while I’m working on my SEO? Should I be using Google Ads?” If you’ve ever felt stuck waiting for your SEO to kick in, or you’re tired of hearing you must be on social media to get clients, this episode is for you.

Jules breaks down the real difference between active and passive marketing, busts the myth that social media is essential, and shares practical ways to bring in new clients—without relying on Instagram, Facebook, or TikTok. Drawing on her own recent workshop launch experience, Jules explains how most sales came from conversations, relationships, and email—not social media.

You’ll come away with seven actionable active marketing ideas, clear examples of quick SEO wins, and reassurance that blending active and passive approaches is the most sustainable way to grow your business. If you want more honest, practical conversations and support, find the link to The Website Growth Club here.

Mentioned Links & Resources:

• The Website Growth Club – Jules’ membership for honest, practical support and bite-sized action steps
• How to Become ChatGPT Famous: Get Recommended in AI Search – Workshop
• Episode 062: Less Socials, More Success—Three Sustainable Marketing Strategies
• Episode 063: The Shift Away from Social Media – What’s Next?
• Episode 033: Social Media vs SEO: Busting The Myths
• Beginner’s QuickStart Guide to SEO

Send us a text

Support the show

Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!

In this episode, Jules White shares three practical questions you can ask your web developer, VA, or yourself to check whether your website is truly ready for AI search - or if it's missing the basic building blocks.

Jules explains why many websites, even newly built ones, often lack SEO foundations like clear page targeting, proper structure, and internal linking - and how this affects both traditional and AI-driven search. Drawing from real client experiences, she highlights the risks of assuming your website is “SEO-ready” without evidence, especially during a redesign or migration.

Whether you manage your site yourself or have a team, these checks will help you feel more informed and confident about what’s in place - and what might still need attention.

Key Takeaways:

• Why being told “your SEO is all sorted” can be a red flag
• Why SEO often isn’t included in website builds unless explicitly discussed
  Three clear questions to ask your support team (or yourself) to assess visibility
  The role of structure and internal linking in both Google and AI tools
  Why visibility in tools like ChatGPT and Gemini depends on solid foundations
  Encouragement to make small, consistent improvements without overwhelm

Resources mentioned in this episode:

• Episode 010: Website Migration Mistakes That Can Sabotage Your SEO
• Episode 025: Why Simple Link Building is Important for More Website Traffic
• Episode 031: How to Use Google Search Console to Improve SEO
• Episode 092: ChatGPT Famous – How AI Picks Which Businesses to Recommend
• Watch the Get Recommended by ChatGPT Workshop to learn how to optimise your website for AI tools
• Explore monthly support and bite-sized SEO guidance inside The Website Growth Club

Send us a text

Support the show

Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!

In this special episode of The Website Success Show, Jules is joined by Jo Bolton from Flourish Socials to break down a big shift for business owners using Instagram: posts and reels are now being indexed by Google. The conversation, repurposed from a recent Instagram Live, dives into what this change means for your online visibility - and how to make the most of it, even if you’re not a fan of social media.

Key takeaways:

• How Instagram Content Now Appears in Google Search:
  Understand what it means for your posts and reels to be ‘indexable’ on Google and other search engines - and why this matters for your business.
• Visibility Beyond Social Media:
  Learn why repurposing your Instagram content (and mentioning key topics and locations) can help you reach a wider audience beyond your followers, and even show up in AI search results.
• Tips for Optimising Your Profile and Posts:
  Get practical advice on using keywords and locations in your Instagram bio, captions and alt text, plus insights into how Google chooses which content to show.
• The Power of Core Topics and Messaging:
  Discover why staying focused on your core topics and making your messaging clear can help both humans and search engines find (and trust) your business.
• Connecting Social Media and Your Website:
  Hear why it’s still important to direct people to your website - where sales and email sign-ups really happen - and how blog posts and social content can work together for better results.

Resources and links from this episode:

• Explore Jo’s Strategy Power Hour for social content and planning support
• Find out more about Jules’ Get ChatGPT to Recommend Your Business workshop

If you’re looking to make your online content work harder for you - and stay ahead as the world of search evolves - this episode is for you.

Send us a text

Support the show

Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!