In this episode, Jules White unpacks a common misconception among beauty, health, and wellness business owners: the idea that if your website is not performing, you must need a brand new one. Jules explains why a rebuild is not always the answer and how rushing into one can create more stress, more work, and no extra revenue.

Jules shares the three genuine signs you might need a rebuild, including outdated tech, a completely new brand direction, or a platform that can no longer support your business goals. She also breaks down the many situations where optimisation is a far better and faster path to more visibility, better user experience, and more enquiries.

Key Takeaways:

• Why a rebuild does not automatically improve visibility or SEO
• Three clear signs you genuinely need a rebuild, and three signs you simply need better optimisation
• How outdated tech, platform limits, and neglected websites impact your results
• The hidden costs of rebuilding that many business owners are never told about
• Why visuals alone do not fix conversions
• Simple ways to sense check your homepage and identify quick wins
• How to approach your website like a garden that needs nurturing, not uprooting
• Why your website is always more important than the platform it sits on

Resources mentioned in this episode:

• Listen to Episode 10: Website Migration Mistakes that Can Sabotage Your SEO
• Watch Choosing the Right Website Platform and Why It Matters for Your Success (Episode 71)
• Learn why Jules recommends FEA Create to many small business owners in Episode 73
• Explore the strategy behind website overwhelm and decision making in Episode 108: Why Your Website Feels Overwhelming and How to Make It Easier

If you are not sure whether your website needs a full rebuild or whether focused optimisation would get you better results, book a free 20 minute discovery call using the link in the show notes. Jules will help you work out the smartest next step for your beauty, health, or wellness business.

Send us a text

Support the show

Ever feel like your business should be easier to find on Google?

You’re not imagining it - most local businesses already have a Google Business Profile, but it’s quietly sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.

The good news? You don’t need to spend hours posting on social media to fix it.
A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.

That’s where my Local Google Visibility Checklist comes in.
It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.

It’s free, simple to follow, and designed for local beauty, health, and wellness businesses who want to grow in a calm, sustainable way (without having to rely on social media).

Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist

In this episode, Jules White breaks down three simple website tweaks that can instantly make your beauty, health, or wellness business more booking friendly, without needing a full redesign or relying on social media.

Jules explains why most business owners think they need a new website when, in reality, small clarity-based changes often make the biggest difference. She shares why your website’s words, layout, and trust signals influence bookings far more than how pretty the design is, and how focusing on individual pages can help you improve your visibility in Google and AI search.

Key Takeaways

The Real Reason Visitors Don’t Book:
Why many websites lose clients to confusion rather than competitors, and why clarity beats a full redesign every time.

Three High-Impact Tweaks to Prioritise:
How to improve your hero section so visitors understand what you offer within seconds, why your services pages need benefits not features, and how clear, repeated calls to action can increase bookings quickly.

Why Trust Signals Matter:
How reviews, photos, guarantees, and social proof help visitors feel safe enough to take the next step.

Quick Wins You Can Implement This Week:
Add strong calls to action to key pages, rewrite your hero section for clarity, and add trust markers where they matter most.

Jules also reminds you that you don’t need more content for your website to work harder. You need clearer content that helps people understand why they should trust you and how you can make their life better.

Resources mentioned in this episode

• Episode 111: Why Your Competitors Are Beating You in Google Search (and How to Catch Up)
  Listen to the previous episode that pairs perfectly with this one.
• Book a Website Potential Discovery Call
  If you’d like support identifying which tweaks could make the biggest difference to your website, you can book a Website Potential Discovery Call with Jules.

If you’re ready to improve your website’s performance without relying on social media, this episode is a must-listen.

Send us a text

Support the show

Ever feel like your business should be easier to find on Google?

You’re not imagining it - most local businesses already have a Google Business Profile, but it’s quietly sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.

The good news? You don’t need to spend hours posting on social media to fix it.
A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.

That’s where my Local Google Visibility Checklist comes in.
It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.

It’s free, simple to follow, and designed for local beauty, health, and wellness businesses who want to grow in a calm, sustainable way (without having to rely on social media).

Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist

In this episode, Jules White unpacks why your beauty, health & wellness business competitors might be appearing above you in Google search results, even when you know your services are just as good, if not better. She explains how small, strategic tweaks to your website and Google Business Profile can help you close that gap and start showing up more clearly in search.

Key takeaways:

• Why competitors look clearer to Google: How well written page titles, meta descriptions, and homepage messaging send strong signals about what each page is really about.
• The role of website structure and headings: Why using a single H1 heading, logical H2 and H3 subheadings, and clear internal links helps Google understand your content quickly.
• Service and category pages that work harder: The value of dedicated service or category pages with at least 350 words of focused copy that ties directly to what you offer.
• Smarter blogging for buyers, not just browsers: Creating blog content that answers questions closer to a buying decision.
• Winning locally with your Google Business Profile: Why accurate categories, regular updates, photos, reviews, and even events can transform your local visibility.
• Building authority over time: Using case studies, testimonials, awards, press features, and supplier recognition to demonstrate real-world expertise.
• Foundations to focus on first: Clarifying your homepage H1, tightening navigation, adding strong calls to action, & including at least one trust signal on every key page.
• Why social media is optional: A reminder that no one beats their competitors in Google just because they post more reels, and that your owned content is where the real leverage sits.

Resources mentioned in this episode:

• Book a Website Potential Discovery Call to talk through where you are now and where you want your website to take you
• Explore ongoing support through one to one consulting or The Website Growth Club

Send us a text

Support the show

Ever feel like your business should be easier to find on Google?

You’re not imagining it - most local businesses already have a Google Business Profile, but it’s quietly sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.

The good news? You don’t need to spend hours posting on social media to fix it.
A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.

That’s where my Local Google Visibility Checklist comes in.
It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.

It’s free, simple to follow, and designed for local beauty, health, and wellness businesses who want to grow in a calm, sustainable way (without having to rely on social media).

Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist

In this episode, Jules White continues the back to basics theme, shifting the focus from visibility to what happens after someone actually lands on your website. If you’re getting traffic, but people aren’t booking, buying or enquiring, this episode unpacks why that’s a conversion problem rather than a traffic issue.

Jules explains how simple changes can encourage more of your existing visitors to take action without needing to spend more time or money on marketing. She breaks down the three foundations of conversion rate optimisation, how they tie in with SEO, & why clarity is the thread that runs through every high performing website.

Key Takeaways

Why conversions matter
Many business owners think they need more traffic, yet they already have visitors coming from social media, email, word of mouth, networking or PR. The real issue is what happens after people arrive.

Clarity and structure improve both SEO and conversions
Headings, subheadings, clean paragraphs, skimmable layouts & removing distractions help both humans and search engines understand your content.

Make the action simple
Repeated clear calls to action, accessible button sizes, directional cues & streamlined forms all contribute to improved conversion rates.

Resources mentioned in this episode

• Learn step-by-step, how to set up Google Analytics & Search Console in this short course & get the essentials in place fast.
• Book a free Website Potential Discovery Call with Jules to uncover where your biggest opportunities lie.
• Download the Free Beginner’s QuickStart Guide to SEO
• Explore more tips and get weekly guidance through the Website Success Hub newsletter

Related Episodes:

🎧 Episode 109: Back to Basics: How to Get Your Website Showing Up on Google

Send us a text

Support the show

Ever feel like your business should be easier to find on Google?

You’re not imagining it - most local businesses already have a Google Business Profile, but it’s quietly sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.

The good news? You don’t need to spend hours posting on social media to fix it.
A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.

That’s where my Local Google Visibility Checklist comes in.
It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.

It’s free, simple to follow, and designed for local beauty, health, and wellness businesses who want to grow in a calm, sustainable way (without having to rely on social media).

Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist

In this episode, Jules White takes it back to basics - guiding beauty, health, and wellness business owners through the foundations of how to actually get found on Google.

Key Takeaways:

• Why Google still matters: Despite the rise of AI search, Google still handles over 90% of search traffic.
• Start with clarity: Decide what you want to show up for and which page should target each search term.
• Structure is everything: Use proper H1, H2, and paragraph formatting so Google can read and rank your content easily.
• Optimise your content: Include keywords naturally in headings, image alt text, and meta descriptions.
• Use the right tools: Set up Google Search Console and Google Analytics 4 to understand how people find your website.
• Boost local visibility: Make sure your Google Business Profile is optimised and linked to your website.

Learn step-by-step, how to set up Google Analytics & Search Console in this short course & get the essentials in place fast.

Book a free Website Potential Discovery Call with Jules to uncover where your biggest opportunities lie.

Related Episodes:
🎧 Episode 012: Own Your Content - Why Creating for Your Domain First is Key to Long-Term Marketing SuccessWhy Creating Content You Own First Matters

🎧 Episode 108: Why Your Website Feels So Overwhelming - and How to Make It Easier

🎧Episode 087: What Beauty & Wellness Brands Must Know About Getting Found by AI Search Tools

Free Resource:
📘 Download the Quick Start SEO Guide

Don’t forget to subscribe to The Website Success Show for more clear, practical advice on S

Send us a text

Support the show

Ever feel like your business should be easier to find on Google?

You’re not imagining it - most local businesses already have a Google Business Profile, but it’s quietly sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.

The good news? You don’t need to spend hours posting on social media to fix it.
A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.

That’s where my Local Google Visibility Checklist comes in.
It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.

It’s free, simple to follow, and designed for local beauty, health, and wellness businesses who want to grow in a calm, sustainable way (without having to rely on social media).

Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist

In this episode, Jules White shares why building or updating your website feels so overwhelming - and how it’s not your fault.

Jules breaks down the real reason so many business owners get stuck: they’re unknowingly trying to use three (or even four) parts of their brain at once - strategic thinking, creative writing, tech implementation, and often learning how to use their website platform on top of that.

She explains how separating your website process into distinct phases - strategy, content creation, and implementation - makes the work feel lighter, faster, and more effective. You’ll hear why “just get started” can sometimes backfire, and how being the CEO of your website doesn’t mean doing everything yourself, but it does mean making key decisions from a place of clarity.

Key takeaways:

• Why website overwhelm is often a brain issue - not a skill issue
• The three distinct “brain modes” involved in building your site
• How to avoid getting stuck in endless tweaking loops
• Why strategy needs to come before writing or tech tweaks
• What to do if your website was built for you, but it still doesn’t feel right
• A simple way to move forward with confidence, even if tech isn’t your strong suit

Resources mentioned in this episode:

• Explore the Website Growth Club the simple, diy seo membership where Jules supports you to optimise your website step-by-step
• Episode 073: Choosing the Right Website Platform: Why I Love FEA Create

Don’t forget to subscribe to The Website Success Show for more practical tips on building a high-performing website without relying on social media.

Send us a text

Support the show

Ever feel like your business should be easier to find on Google?

You’re not imagining it - most local businesses already have a Google Business Profile, but it’s quietly sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.

The good news? You don’t need to spend hours posting on social media to fix it.
A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.

That’s where my Local Google Visibility Checklist comes in.
It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.

It’s free, simple to follow, and designed for local beauty, health, and wellness businesses who want to grow in a calm, sustainable way (without having to rely on social media).

Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist

In this episode, Jules White reviews a real website from nutritional therapist Alice Yeates, showing where small, practical changes can make a big difference to conversions.

If you’ve ever wondered why people visit your site but don’t go on to book, this gentle website audit will help you see what’s really going on - and how to fix it.

You’ll learn:
✅ What to include (and what to avoid) in your homepage hero section
✅ Why pop-ups, button design, and mobile font size can quietly affect conversions
✅ How to guide visitors towards booking using clear steps and simple messaging
✅ The easiest way to add social proof without overcomplicating your site

By the end, you’ll feel more confident knowing where to focus your energy - and how to make your website work with you, not against you.

Resources mentioned:

• Beginners Google Analytics 4 Course - GA4 Made Simple - Set up Google Analytics & Search Console
  
  
• Book a Discovery Call with Jules
  
  
• Visit Alice Yeates Nutrition

Send us a text

Support the show

Ever feel like your business should be easier to find on Google?

You’re not imagining it - most local businesses already have a Google Business Profile, but it’s quietly sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.

The good news? You don’t need to spend hours posting on social media to fix it.
A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.

That’s where my Local Google Visibility Checklist comes in.
It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.

It’s free, simple to follow, and designed for local beauty, health, and wellness businesses who want to grow in a calm, sustainable way (without having to rely on social media).

Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist

In this reflective final episode of the Social Media Is Optional series, Jules explores why women’s voices - especially in the beauty, health, and wellness industries - are so often overlooked online.

She shares insights from recent research showing how posts about women’s bodies and wellbeing are frequently flagged, hidden, or deprioritised by social media algorithms, and why even Google and YouTube aren’t always as fair as they seem.

This episode unpacks what that bias means for small business owners and why relying solely on social media isn’t the only route to visibility. Jules also shares her own shift away from using social media as a marketing channel, choosing instead to build visibility through the spaces she owns - her website, podcast, and community.

Key Takeaways:

• How the bias within algorithms limits women’s visibility online
• Why posts about women’s health and wellbeing are often censored or deprioritised
• What this means for small businesses in beauty, health, and wellness
• Why owning your platforms (website, email, podcast) gives you lasting control and reach
• How to start making the shift away from social media - one calm, practical step at a time

Resources mentioned in this episode:

• Conversation with Rebecca McKay-Miller (Block & Rose) - on thought leadership and visibility
• CensHERship white paper — survey on content restrictions affecting women’s health and wellbeing
• LinkedIn experiment by Cindy Gallop, Jane Evans, Matt Lawson, and Steven McGinnis - comparing post reach

Send us a text

Support the show

Ever feel like your business should be easier to find on Google?

You’re not imagining it - most local businesses already have a Google Business Profile, but it’s quietly sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.

The good news? You don’t need to spend hours posting on social media to fix it.
A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.

That’s where my Local Google Visibility Checklist comes in.
It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.

It’s free, simple to follow, and designed for local beauty, health, and wellness businesses who want to grow in a calm, sustainable way (without having to rely on social media).

Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist