Every entrepreneur aims to be great at marketing. Who doesn’t?

When you excel at marketing, sales come in easily, the business grows fast, and the fun part kicks in. However, this success doesn’t last forever.

Enter the whitewater phase–where businesses often face operational challenges and profit dips.

So, how do you get your business out of whitewater and secure its future?

In this week’s episode, we’ll dive into the unpredictable phases of business growth and how to maintain profitability and quality during rapid expansion.

We’ll talk about everything you need to know about the whitewater phase, the importance of a decentralized decision-making process and cross-functional teams, and more.

Ready to grow your business?

Let’s get started!

Key Takeaways:

Introduction (00:00)

Phases of business growth (00:31)

The Whitewater concept explained (03:21)

Why decentralize your company’s decision-making process (05:43)

Example of how decentralized decision-making looks like (08:03)

The profit-first methodology explained (09:19)

Impact of following the profit-first rule (11:28)

Takeaways from the Commitment Summits (13:01)

Additional Resources:

- Subscribe to my Margin Makers Newsletter here

- Learn how to jumpstart your SaaS business for FREE here

- Grow your business with Matt here

- Connect with Matt on Facebook here

- Follow Matt on Instagram here

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Marketing with Matt is a podcast dedicated to entrepreneurs and business owners who are looking for more margin in their business through marketing and sales and eventually profit more and work less.