In this solo episode, Michael will reveal strategies to minimize wasted spend in Amazon PPC. Imagine a streamlined PPC campaign where every dollar is maximized, and wasted spend becomes a distant memory. That's the focus of this episode. We'll delve into the concept of wasted spend, guiding you on how to identify and effectively eliminate it. Tune in to transform your PPC campaigns and make each dollar work harder for you.

We’ll see you in The PPC Den!

🦡 Highlights ​​

• 00:00 - Introduction

• 00:10 - Series Kickoff: Amazon PPC Wasted Spend

• 00:47 - Defining Wasted Spend

• 01:26 - Understanding Conversion Rate and Its Importance

• 03:04 - Identifying and Analyzing Wasted Keywords

• 06:30 - Analyzing Search Term Reports

• 09:24 - Strategies to Minimize Non-Converting Spend

🦡 Resources & Links

• 🦡 GET AD BADGER ➡️

• How Does Conversion Rate Influence ACOS On Amazon?

• How To Align Team Goals Using Amazon PPC Data Tools?

• What Should You Do First When Amazon PPC Sales Drop?

• How To Achieve Low ACOS With Negative Keywords?

• How Do Technical And Creative Strategies Work Together In Amazon PPC?

• 📚 Unlock our FREE comprehensive Amazon Marketing Playbook

• Subscribe to our newsletter

• Transform your workflow with our comprehensive Amazon Advertising checklist

• Review all our show notes

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Host and Executive Producer: Michael Erickson Facchin

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno