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In the age of goldfish-length attention spans and a saturated social media space, standing out from the marketing crowd can be difficult at best. So when you create an ad on Facebook, you ask yourself - video or image ad?

Breaking down the pros and cons to find the best answer for you is the aim of this week’s episode of the podcast. Whilst the answer isn’t always completely straightforward, we can use data-driven analytics to test your audience and prove exactly what it is that is capturing their attention. I’ll explain the differences between the two options, how testing is critical in finding what resonates with your target customer, and how to optimise your lead conversions.

Don’t miss this week’s episode - we’re creating engaging and high performing content that’s tailored to your exact business needs.

Episode Highlights:
(00:05) With so many options for Facebook ads, how do you choose?
(01:10) The best advice a marketing expert could give you
(02:01) Analyse your testing data: lead conversions vs watch rate
(03:42) Are people still willing to pay attention to you?
(04:51) Some final advice on what will work best for you

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