In this episode, hosts Jordan Haynes and Winston Hofer, CEO and founder of Madroit Marketing, discuss the multifaceted nature of marketing and why it can be challenging. They explore the necessary balance of analytical skills, creativity, adaptability, and strategic thinking. The conversation delves into why managing marketing teams can be tough and the importance of not over-relying on a single person for all roles. They emphasize the significance of measuring KPIs, setting clear goals, and streamlining processes to make marketing more efficient and digestible. They also share a case study where they helped a client by evaluating and optimizing their marketing strategy to increase revenue and cut costs.

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00:00 Welcome and Topic Introduction

00:24 Defining Marketing: A Multifaceted Practice

01:21 Simplifying Marketing: Strategies and KPIs

02:17 Embracing Failure and Iteration

03:07 Evaluating and Adjusting Marketing Strategies

04:29 Client Success Story: Streamlining Tactics

06:52 Reach Out With Questions to madroitmarketing.com/podcast

Episode #: 6