In this episode of the Madroit Podcast, hosts Jordan Haynes and Winston Hofer discuss the power of honest marketing. They discuss the timeless lesson of meeting commitments and its importance in business and marketing. They emphasize transparency and consistency in delivering services or products can build credibility and trust. Through practical examples and personal experiences, they highlight the negative impacts of failing to meet expectations and the benefits of aligning marketing with actual capabilities. Tune in for advice on creating honest & transparent strategies that set the bar for repeat business and customer referrals.

Visit our website: https://madroitmarketing.com

LinkedIn: https://www.linkedin.com/company/madroit-marketing/

Facebook: https://www.facebook.com/MadroitMarketing/

Instagram: ⁠https://www.instagram.com/madroitmarketing/

TikTok: ⁠https://www.tiktok.com/@madroitmarketing⁠

Youtube: ⁠https://www.youtube.com/@madroit/featured

00:00 Welcome and Topic Introduction

00:17 The Importance of Keeping Promises

00:44 Honest Marketing in Business

01:13 Challenges of Misaligned Expectations

02:15 Principles of Honest Marketing

03:09 Real-Life Example from Winston

05:16 Building Trust Through Honest Marketing

06:15 Insight from Jordan's Experience in the Agriculture Industry

07:45 Marketing Campaign Strategies 09:08 Reach Out With Questions to madroitmarketing.com/podcast

Episode #: 7

In this episode, hosts Jordan Haynes and Winston Hofer, CEO and founder of Madroit Marketing, discuss the multifaceted nature of marketing and why it can be challenging. They explore the necessary balance of analytical skills, creativity, adaptability, and strategic thinking. The conversation delves into why managing marketing teams can be tough and the importance of not over-relying on a single person for all roles. They emphasize the significance of measuring KPIs, setting clear goals, and streamlining processes to make marketing more efficient and digestible. They also share a case study where they helped a client by evaluating and optimizing their marketing strategy to increase revenue and cut costs.

Visit our website: https://madroitmarketing.com

LinkedIn: https://www.linkedin.com/company/madroit-marketing/

Facebook: https://www.facebook.com/MadroitMarketing/

Instagram: https://www.instagram.com/madroitmarketing/

TikTok: ⁠https://www.tiktok.com/@madroitmarketing⁠

Youtube: ⁠https://www.youtube.com/@madroit/featured

00:00 Welcome and Topic Introduction

00:24 Defining Marketing: A Multifaceted Practice

01:21 Simplifying Marketing: Strategies and KPIs

02:17 Embracing Failure and Iteration

03:07 Evaluating and Adjusting Marketing Strategies

04:29 Client Success Story: Streamlining Tactics

06:52 Reach Out With Questions to madroitmarketing.com/podcast

Episode #: 6

In this episode of the Madroit podcast, hosts Jordan Haynes and Winston Hofer discuss common challenges businesses face when their marketing goals and budgets don't align. They explore how to set realistic expectations, understand the true costs of high-quality marketing efforts and the importance of trust and strategic planning in agency-client relationships. They also emphasize the importance of having clear, measurable KPIs to track success and make informed decisions. Tune in to learn how to make the most of your marketing investments without overextending yourself.

Visit our website: https://madroitmarketing.com

LinkedIn: https://www.linkedin.com/company/madroit-marketing/

Facebook: https://www.facebook.com/MadroitMarketing/

Instagram: ⁠https://www.instagram.com/madroitmarketing/

TikTok: ⁠https://www.tiktok.com/@madroitmarketing⁠

Youtube: ⁠https://www.youtube.com/@madroit/featured

00:00 Welcome and Episode Topic

00:22 Understanding Marketing Expectations

01:40 Challenges with Budget and Ambitions

02:59 Importance of Realistic Goals

04:33 Trust and Collaboration in Marketing

07:09 Patience and KPIs in Marketing

09:26 Real-life Example and Conclusion

10:31 Reach Out With Questions to madroitmarketing.com/podcast

Episode #: 5