In today's episode, I had the pleasure of diving deep into the world of SEO with the incredibly knowledgeable Kate Toon. We delved into strategies for effectively promoting online courses through content marketing and search engine optimization. Kate emphasized the importance of grasping search intents, conducting meticulous keyword research, and crafting top-notch, captivating content tailored to the informational and investigational needs of potential buyers.

Our conversation spanned the current and future landscape of SEO, touching on the implications of AI-generated content and offering practical advice on content creation frequency. Kate walked me through the step-by-step process of keyword research, illuminating how to write content that secures a place on Google's rankings, and shed light on the significance of domain authority and backlinks.

Furthermore, Kate shared valuable insights into the ongoing evolution of SEO, highlighting the pivotal role of brand and personal connection in content marketing. She also provided invaluable tips for amplifying and maintaining website content to ensure consistent SEO success.

Listen to the full episode to hear:

• Insight into effective strategies for promoting online courses through SEO and content marketing.
• Understanding the importance of search intents, keyword research, and high-quality content creation.
• Practical advice on optimizing website content to rank higher on Google and improve SEO performance.
• Valuable insights into the evolving landscape of SEO, including the impact of AI-generated content and the role of brand and personal connection in content marketing.

FREE Resources to Grow Your Online Business:

• Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/
• Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan

Work with Gillian Perkins:

• Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind
• Get your online biz started with Startup Society: https://startupsociety.com
• Learn more about Gillian: https://gillianperkins.com
• Instagram: @GillianZPerkins

In this episode, I, Gillian Perkins, an experienced online business strategist, share a comprehensive guide on the seven essential steps to start and grow a successful online business. I emphasize the importance of selecting a business idea, conducting market research, writing a simple business plan, and performing a beta launch. I also cover crucial administrative steps, strategies for finding customers, and scaling the business effectively. Throughout the episode, I offer practical insights, free resources, and encourage you to take action towards your entrepreneurial goals.

Listen to the full episode to hear:

• How to choose the right business idea and conduct effective market research.
• Steps to write a simple and actionable business plan.
• Tips for performing a successful beta launch.
• Strategies for finding customers and scaling your business effectively.

FREE Resources to Grow Your Online Business:

• The $100K Method Podcast: https://www.gillianperkins.com/the-100k-method
  
  

Work with Gillian Perkins:

• Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind
• Get your online biz started with Startup Society: https://startupsociety.com
• Learn more about Gillian: https://gillianperkins.com
• Instagram: @GillianZPerkins

In this episode, I delve into how to create content and products that resonate with your audience, even if you currently don't have one. I outline four key strategies: using your former self as a target market, leveraging feedback from your friends and family, gradually growing and engaging with a small audience, and analyzing other creators' audiences. I share my personal journey of starting a successful YouTube channel, provide examples and actionable tips, and invite you to my free workshop and podcast series for further guidance.

Listen to the full episode to hear:

• How to use your former self as a target market for your content and products.
• Ways to leverage feedback from friends and family to refine your offerings.
• Tips on gradually growing and engaging with a small audience.
• Methods for analyzing other creators' audiences to better understand what works.

FREE Resources to Grow Your Online Business:

• Watch the YouTube Masterclass to learn how get your first 1,000 subscribers in just 3 months: https://creatorfasttrack.com/workshop-registration
  
  

Work with Gillian Perkins:

• Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind
• Get your online biz started with Startup Society: https://startupsociety.com
• Learn more about Gillian: https://gillianperkins.com
• Instagram: @GillianZPerkins