In today's episode, I had the pleasure of diving deep into the world of SEO with the incredibly knowledgeable Kate Toon. We delved into strategies for effectively promoting online courses through content marketing and search engine optimization. Kate emphasized the importance of grasping search intents, conducting meticulous keyword research, and crafting top-notch, captivating content tailored to the informational and investigational needs of potential buyers.

Our conversation spanned the current and future landscape of SEO, touching on the implications of AI-generated content and offering practical advice on content creation frequency. Kate walked me through the step-by-step process of keyword research, illuminating how to write content that secures a place on Google's rankings, and shed light on the significance of domain authority and backlinks.

Furthermore, Kate shared valuable insights into the ongoing evolution of SEO, highlighting the pivotal role of brand and personal connection in content marketing. She also provided invaluable tips for amplifying and maintaining website content to ensure consistent SEO success.

Listen to the full episode to hear:

• Insight into effective strategies for promoting online courses through SEO and content marketing.
• Understanding the importance of search intents, keyword research, and high-quality content creation.
• Practical advice on optimizing website content to rank higher on Google and improve SEO performance.
• Valuable insights into the evolving landscape of SEO, including the impact of AI-generated content and the role of brand and personal connection in content marketing.

FREE Resources to Grow Your Online Business:

• Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/
• Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan

Work with Gillian Perkins:

• Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind
• Get your online biz started with Startup Society: https://startupsociety.com
• Learn more about Gillian: https://gillianperkins.com
• Instagram: @GillianZPerkins

In this episode, I, Gillian Perkins, an experienced online business strategist, share a comprehensive guide on the seven essential steps to start and grow a successful online business. I emphasize the importance of selecting a business idea, conducting market research, writing a simple business plan, and performing a beta launch. I also cover crucial administrative steps, strategies for finding customers, and scaling the business effectively. Throughout the episode, I offer practical insights, free resources, and encourage you to take action towards your entrepreneurial goals.

Listen to the full episode to hear:

• How to choose the right business idea and conduct effective market research.
• Steps to write a simple and actionable business plan.
• Tips for performing a successful beta launch.
• Strategies for finding customers and scaling your business effectively.

FREE Resources to Grow Your Online Business:

• The $100K Method Podcast: https://www.gillianperkins.com/the-100k-method
  
  

Work with Gillian Perkins:

• Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind
• Get your online biz started with Startup Society: https://startupsociety.com
• Learn more about Gillian: https://gillianperkins.com
• Instagram: @GillianZPerkins

In this episode, I delve into how to create content and products that resonate with your audience, even if you currently don't have one. I outline four key strategies: using your former self as a target market, leveraging feedback from your friends and family, gradually growing and engaging with a small audience, and analyzing other creators' audiences. I share my personal journey of starting a successful YouTube channel, provide examples and actionable tips, and invite you to my free workshop and podcast series for further guidance.

Listen to the full episode to hear:

• How to use your former self as a target market for your content and products.
• Ways to leverage feedback from friends and family to refine your offerings.
• Tips on gradually growing and engaging with a small audience.
• Methods for analyzing other creators' audiences to better understand what works.

FREE Resources to Grow Your Online Business:

• Watch the YouTube Masterclass to learn how get your first 1,000 subscribers in just 3 months: https://creatorfasttrack.com/workshop-registration
  
  

Work with Gillian Perkins:

• Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind
• Get your online biz started with Startup Society: https://startupsociety.com
• Learn more about Gillian: https://gillianperkins.com
• Instagram: @GillianZPerkins

In today's episode, we have an inspiring conversation with Debbie Duffy, a visionary entrepreneur who recently sold her multimillion-dollar court reporting firm. Debbie takes us through her incredible journey of starting and expanding a membership network tailored specifically for court reporting firm owners. What's truly remarkable is that she launched this membership without an existing audience and rapidly grew it to 300 members. Join us as Debbie shares her insights and strategies for achieving such impressive success.

Listen to the full episode to hear:

• How Debbie Duffy successfully launched a membership for court reporting firm owners without an initial audience.
• Effective marketing strategies to grow a niche membership to 300 members quickly.
• The benefits and importance of targeting a specific, narrow industry for business success.
• Insights into managing a lucrative side hustle with minimal time commitment.

FREE Resources to Grow Your Online Business:

• 100K Method Podcast Series: https://www.gillianperkins.com/the-100k-method/

Work with Gillian Perkins:

• Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind
• Get your online biz started with Startup Society: https://startupsociety.com
• Learn more about Gillian: https://gillianperkins.com

Instagram: @GillianZPerkins

In this episode, I had the pleasure of interviewing George Blackman, the brilliant scriptwriter behind popular YouTube channels like Ali Abdaal, Mike Shaikh, Creator Booth, Noah Kagan, and others. George shared his formula for crafting viral videos, offering invaluable insights on scriptwriting, audience engagement, structuring content, and creating compelling hooks. Throughout our conversation, he provided a wealth of tips for YouTubers on writing engaging scripts that consistently attract viewers and help grow their channels.

Listen to the full episode to hear:

• George Blackman's formula for crafting viral YouTube videos.
• Tips on engaging your audience through effective scriptwriting.
• Strategies for structuring content to maintain viewer interest.
• Techniques for creating compelling hooks to attract more viewers.

FREE Resources to Grow Your Online Business:

• 3 Secrets to Reach 1,000 Subscribers in 3 Months: https://creatorfasttrack.com/workshop-registration
• Learn more about George: https://www.georgeblackman.com/

Work with Gillian Perkins:

• Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind
• Get your online biz started with Startup Society: https://startupsociety.com
• Learn more about Gillian: https://gillianperkins.com
• Instagram: @GillianZPerkins

Today, I have the pleasure of chatting with Caitlin Bacher, the brilliant CEO of Scale With Success. Caitlin and I dive deep into some advanced strategies for creating profitable evergreen sales funnels.

We cover a lot of ground, starting with how to generate leads effectively, then moving into webinars and follow-up strategies that really convert. Caitlin does an amazing job of breaking down the benefits of evergreen models compared to traditional launch models, and why they might be a better fit for your business.

One of the highlights of our conversation is Caitlin’s insights on positioning offers. She shares some of the most common mistakes entrepreneurs make and how to avoid them. Plus, we talk about how lead generation tactics should evolve as your business grows.

Whether you're just starting out or you've been in the game for a while, there are some incredibly valuable tips in this episode that can help you boost your funnel's profitability. So, tune in, take notes, and let’s get started!

Listen to the full episode to hear:

• Learn advanced strategies for attracting and capturing leads to feed into your sales funnel.
• Discover how to craft compelling webinars and follow-up sequences that convert leads into customers.
• Understand why evergreen sales funnels can be more profitable and sustainable compared to traditional launch models.
• Gain insights on how to position your offers effectively, avoid common pitfalls, and adapt lead generation tactics as your business grows.

Learn more about Caitlin Bacher:

• Website: https://caitlinbacher.com/

Work with Gillian Perkins:

• Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind
• Get your online biz started with Startup Society: https://startupsociety.com
• Learn more about Gillian: https://gillianperkins.com
• Instagram: @GillianZPerkins

In this episode, I dive into the essential strategies for launching and scaling an online business. We’ll explore why it's crucial to have a clear understanding of your product, how pre-selling can test market waters and generate initial funds, and the importance of setting up efficient systems for smooth transactions and organized finances. I’ll also cover effective marketing tactics—like setting a launch date, daily outreach, and building a robust online presence. Plus, I'll highlight the often-overlooked legal step of registering your business with the state. Tune in for practical, actionable advice on how to streamline your efforts and boost your earnings.

Listen to the full episode to hear:

• Understand exactly what you are selling and pre-sell your product to gauge market interest and generate initial revenue.
• Establish systems for seamless transactions and organize your business finances to ensure smooth operations.
• Utilize strategies such as setting a launch date, engaging in daily outreach, and building a strong online presence.
• Register your business with the state to ensure legal compliance and protection.

FREE Resources to Grow Your Online Business:

• 100K Funnel Breakdown: https://www.gillianperkins.com/100k-funnel-breakdown-opt-in

Work with Gillian Perkins:

• Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind
• Get your online biz started with Startup Society: https://startupsociety.com
• Learn more about Gillian: https://gillianperkins.com
• Instagram: @GillianZPerkins

In this episode, I welcome Brian Luebben, who made a bold move from a highly successful corporate sales job to pursue real estate and establish a fully remote online business. Brian shares his inspiring journey of going from earning $20,000 a month in a corporate role to creating a thriving real estate portfolio and a seven-figure business, which enabled him to travel the world. He talks about his podcast, "The Action Academy," his community, and his best-selling book, all of which have empowered thousands to follow in his footsteps.

During our conversation, Brian highlights his 'taking action' philosophy, detailing how he transitioned from corporate America to entrepreneurship. He emphasizes the importance of setting clear, intentional goals and explains how he effectively launched and scaled his businesses. Brian also discusses the value of offering a high ROI to clients and the benefits of networking and building communities.

Tune in to discover Brian's strategies for turning passions into profits and achieving financial freedom.

Listen to the full episode to hear:

• Brian's journey from a $20,000-a-month corporate sales job to creating a thriving real estate portfolio and a seven-figure business.
• Insights into Brian's 'taking action' philosophy and how it helped him transition from corporate America to entrepreneurship.
• The importance of setting clear, intentional goals and strategies for effectively launching and scaling businesses.
• The value of offering a high ROI to clients and the benefits of networking and building communities.

FREE Resources to Grow Your Online Business:

• Learn more about Brian: https://www.actionacademypod.com/
• The 100K Method: https://www.gillianperkins.com/the-100k-method/
  
  

Work with Gillian Perkins:

• Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind
• Get your online biz started with Startup Society: https://startupsociety.com
• Learn more about Gillian: https://gillianperkins.com
• Instagram: @GillianZPerkins