Have you ever wondered if the branding for your photography business is up to snuff?

Maybe you see everyone else’s websites and social media and compare your own…

Maybe you’ve developed a few different logos for yourself and nothing ever really stuck…

Or maybe marketing totally overwhelms you and you wonder if you’re even going in the right direction with your brand…

Today I’m sharing the top 3 marketing faux pas to AVOID as a portrait photographer.

Tune in to learn things like like:

• My biggest marketing takeaways from working at a large agency and at Coca-Cola.

• The weird way people make a nearly instant determination about how professional you are.

• One of the top things I look for in a brand (that photographers often miss).

• What your brand actually is–not just colors and logos.

• Why I actually DON’T recommend automating everything (yes, even nowadays with AI and all kinds of fancy tools).

So if you want to uplevel your brand as a boutique portrait photographer and start showing up as professionally as possible, hit play and get ready to take notes!

WORTH EVERY PENNY JOYCAST SHOW NOTES:

https://photographybusinessinstitute.com/podcast/episode-224

SHOW TRANSCRIPT:

Click Here

BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

www.joyofmarketing.com/boutiquebreakthrough

INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are.

https://www.instagram.com/sarah.petty

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

www.joyofmarketing.com/freebook

FREE FACEBOOK GROUP:

Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

becoming a boutique photographer.

https://www.facebook.com/groups/ditchthedigitals

YOUTUBE:

Check out my latest how to videos:

https://www.youtube.com/c/thejoyofmarketing

LOVE THE SHOW?

Subscribe & Review on Apple Podcasts

https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

#201 - How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders:

Turning Her Back Burner Hobby into Real Money

Do you want more referrals and partnerships in your photography business but feel STUCK when it comes to actually getting them?

Maybe you feel desperate when you’re approaching them…

Or maybe you feel like you’re drowning and it’s hard to invest in someone else's business…

I recently went on a trip with my photography group (The Society of XXV), and while chatting with a high-end wedding photographer, I had my mind blown.

Early in the conversation, he told me what the FIRST THING he does when he goes to photograph a wedding… and it stopped me in my tracks.

Bottom line: If you want to get more partnerships and referrals as a photographer, you HAVE to pop on this Joycast episode.

WORTH EVERY PENNY JOYCAST SHOW NOTES:

https://photographybusinessinstitute.com/podcast/episode-223

SHOW TRANSCRIPT:

Click Here

BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

www.joyofmarketing.com/boutiquebreakthrough

INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are.

https://www.instagram.com/sarah.petty

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

www.joyofmarketing.com/freebook

FREE FACEBOOK GROUP:

Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

becoming a boutique photographer.

https://www.facebook.com/groups/ditchthedigitals

YOUTUBE:

Check out my latest how to videos:

https://www.youtube.com/c/thejoyofmarketing

LOVE THE SHOW?

Subscribe & Review on Apple Podcasts

https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

#201 - How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders:

Turning Her Back Burner Hobby into Real Money

Have you ever felt like you’re running into the same problems over and over in your photography business?

Maybe you have a lot of clients but you’re still struggling to be profitable…

Maybe you face anxiety every time you need to sell your photography or your client wants to chat on the phone about prices…

Maybe you’re considering changing your business model… again…

Allyson faced those same issues as a long-time photographer.

But finally, after years of struggle, she found herself staring at a $14k paid invoice for her photography!

In today’s Joycast, she takes us deep into how she made this big shift, including:

• What finally changed for her and how she decided to invest in herself.

• Pushing past anxiety and showing up for her first in-home appointment with a client.

• What her husband said after she showed him the paid $14k invoice.

• How her first two sales compared to her expectations.

If you feel like you’re running into the same problems over and over in your business, or are struggling to transition from the hybrid (or digital file) model to the boutique model, this episode is for you!

WORTH EVERY PENNY JOYCAST SHOW NOTES:

https://photographybusinessinstitute.com/podcast/episode-222

SHOW TRANSCRIPT:

Click Here

BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

www.joyofmarketing.com/boutiquebreakthrough

INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are.

https://www.instagram.com/sarah.petty

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

www.joyofmarketing.com/freebook

FREE FACEBOOK GROUP:

Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

becoming a boutique photographer.

https://www.facebook.com/groups/ditchthedigitals

YOUTUBE:

Check out my latest how to videos:

https://www.youtube.com/c/thejoyofmarketing

LOVE THE SHOW?

Subscribe & Review on Apple Podcasts

https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

#201 - How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders:

Turning Her Back Burner Hobby into Real Money

If you’ve ever felt guilty for spending time on your business (away from your family)… and then also felt guilty for spending time with your family (away from your business), this is the episode for you.

Today I’m diving into my motto “family first” and exploring what it really means to prioritize your family–and my take might just surprise you.

We’ll tackle things like:

• Building a foundation for your business that supports you and your family.

• How to decide when to invest in your business and when to invest in your family.

• My stance on weekend and night photography sessions.

• The advice I gave my student when she wanted to reschedule sessions to go on a last-minute family trip.

• How I navigated my kid’s school-aged years as a business owner.

So if you want to learn how to put family first, business first, AND you first (yes, it’s possible) hit play and get ready to get ready to take notes!

WORTH EVERY PENNY JOYCAST SHOW NOTES:

https://photographybusinessinstitute.com/podcast/episode-221

SHOW TRANSCRIPT:

Click Here

BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

www.joyofmarketing.com/boutiquebreakthrough

INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are.

https://www.instagram.com/sarah.petty

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

www.joyofmarketing.com/freebook

FREE FACEBOOK GROUP:

Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

becoming a boutique photographer.

https://www.facebook.com/groups/ditchthedigitals

YOUTUBE:

Check out my latest how to videos:

https://www.youtube.com/c/thejoyofmarketing

LOVE THE SHOW?

Subscribe & Review on Apple Podcasts

https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

#201 - How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders:

Turning Her Back Burner Hobby into Real Money

If you struggle to charge what your photography is worth, or if thinking about selling your photography gives you the heebie-jeebies, then it’s time to examine your relationship with money.

The second I started pricing my photography, I fell into the number one “danger zone” pitfall possible… and that kept happening until I figured out a few key things.

Today, I’m going to share the money perspective shifts you need to keep in mind so you can avoid my mistakes and start REALLY charging what you’re worth.

If you want to understand what happens in our minds when we’re pricing our products and communicating those prices to clients, hit play, and let’s dig in!

WORTH EVERY PENNY JOYCAST SHOW NOTES:

https://photographybusinessinstitute.com/podcast/episode-220

SHOW TRANSCRIPT:

Click Here

BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

www.joyofmarketing.com/boutiquebreakthrough

INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are.

https://www.instagram.com/sarah.petty

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

www.joyofmarketing.com/freebook

FREE FACEBOOK GROUP:

Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

becoming a boutique photographer.

https://www.facebook.com/groups/ditchthedigitals

YOUTUBE:

Check out my latest how to videos:

https://www.youtube.com/c/thejoyofmarketing

LOVE THE SHOW?

Subscribe & Review on Apple Podcasts

https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

If in-person sales or talking on the phone with a potential client freaks you out, you aren’t alone. A lot of photographers I work with are nervous about the boutique sales process–including pet photographer Claire Shelley.

Right before she moved to a new city, she was swamped with editing and disconnected from her clients. She rarely even knew if they liked their photos after she sent them over!

Claire knew there had to be a way to make more money and impact as a photographer. So she took a move to a new city as a way to revamp her business… even though the in-person sales aspect scared her!

Tune in to hear how she:

• Booked her first “Julie” in a new city–without ever telling her what she did!

• Decided to stay focused on animal photography rather than branching out to families.

• Dealt with the nerves she had around in-person sales and talking on the phone to potential clients.

• Talked to her partner about making the jump into Boutique Breakthrough.

• And more!

If you want to learn how Claire went from making $700 in 6 months to an almost $4,000 sale, hit play and get ready to feel inspired!

WORTH EVERY PENNY JOYCAST SHOW NOTES:

https://photographybusinessinstitute.com/podcast/episode-219

SHOW TRANSCRIPT:

Click Here

BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

www.joyofmarketing.com/boutiquebreakthrough

INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are.

https://www.instagram.com/sarah.petty

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

www.joyofmarketing.com/freebook

FREE FACEBOOK GROUP:

Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

becoming a boutique photographer.

https://www.facebook.com/groups/ditchthedigitals

YOUTUBE:

Check out my latest how to videos:

https://www.youtube.com/c/thejoyofmarketing

LOVE THE SHOW?

Subscribe & Review on Apple Podcasts

https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

If you’ve ever wondered how to stand out in a sea of competition, scroll no further, this is the episode for you!

Today I’m diving deep into five things you can do as a creative to be head and shoulders above everyone else in your area.

Spoiler alert: If you’re missing any of these five elements, you’re also missing out on a client relationship that could be even stronger (and risking your entire business).

Tune in today to learn:

• How to stand head and shoulders above your “competition”

• How I respond to missing deadlines in my business

• How I let a client know if there is an issue with their order

• How I have my team navigate any problems that arise with a client

• And more!

So if you want to stand out and serve your clients at the highest level, hit play and take a page right out of my business handbook.

WORTH EVERY PENNY JOYCAST SHOW NOTES:

https://photographybusinessinstitute.com/podcast/episode-218

SHOW TRANSCRIPT:

Click Here

BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

www.joyofmarketing.com/boutiquebreakthrough

INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are.

https://www.instagram.com/sarah.petty

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

www.joyofmarketing.com/freebook

FREE FACEBOOK GROUP:

Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

becoming a boutique photographer.

https://www.facebook.com/groups/ditchthedigitals

YOUTUBE:

Check out my latest how to videos:

https://www.youtube.com/c/thejoyofmarketing

LOVE THE SHOW?

Subscribe & Review on Apple Podcasts

https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

Have you ever felt frustrated or alone after talking to your friends and family about your photography business?

If you’re the only entrepreneur in your circle, you might find it tricky to know what to share and what to keep private. And you may even find yourself questioning the nitty-gritty of your offers or business model.

As an entrepreneur and coach of hundreds of thousands of photographers, I have realized there are just some things that we should keep from loved ones and only share with other dreamers and do-ers.

So today I sat down to chat about:

• How to deal with the “peanut gallery” in your life.

• What to share about your business and what not to share.

• Seeing the world from a different perspective.

• Reframing struggle in our photography businesses.

• The “front pocket, back pocket” method I teach my students.

If you’re ready to feel less alone as a high-performer, settle in and hit play!

WORTH EVERY PENNY JOYCAST SHOW NOTES:

https://photographybusinessinstitute.com/podcast/episode-217

SHOW TRANSCRIPT:

Click Here

BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

www.joyofmarketing.com/boutiquebreakthrough

INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are.

https://www.instagram.com/sarah.petty

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

www.joyofmarketing.com/freebook

FREE FACEBOOK GROUP:

Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

becoming a boutique photographer.

https://www.facebook.com/groups/ditchthedigitals

YOUTUBE:

Check out my latest how to videos:

https://www.youtube.com/c/thejoyofmarketing

LOVE THE SHOW?

Subscribe & Review on Apple Podcasts

https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756