Episodios

  • Finn McKenty on Digital Strategies for Standing Out in a Saturated Market
    Jul 5 2024

    Join Finn McKenty, a dynamic content creator and punk rock entrepreneur, as he takes you through his inspiring journey into the YouTube universe. Finn's motivation stemmed from feeling unseen and underrepresented in the world of major brands like Nike, Red Bull, and Nintendo.

    Having previously worked with innovative brands such as Febreze, Swiffer, and Creative Live, pioneers in streaming video education for creative minds, Finn's entrepreneurial spirit was already well-honed. His journey began long before YouTube, with ventures into Series A and B fundraising, shaping his understanding of visibility and impact.

    For Finn, YouTube wasn't just about sharing content—it was a platform to amplify his voice and carve out a recognizable presence in a competitive landscape. Although music wasn't his primary passion, he recognized its widespread appeal and leveraged his expertise to engage a diverse audience.

    Join Finn McKenty as he dives deep into the strategies, challenges, and triumphs of building a personal brand on YouTube. Discover how he turned his quest for visibility into a thriving channel, inspiring countless others along the way. Tune in for insights, stories, and practical advice from a true trailblazer in digital content creation.

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    45 m
  • Ericka Saurit | Marketing School for Creatives
    Jul 4 2024

    Summer School is a two-day marketing training for creative professionals looking to polish their brand story and public relations strategy—two essentials for remaining relevant regardless of the economic outlook. Whether you're at the head of the table, or want a bigger seat at the table, you’ll learn how to grow your business (and your career!). Join us July 23-24 virtually or in-person in High Point, NC and leave with a polished brand story and public relations strategy. Summer School is brought to you by Marketing School for Creatives and High Point by Design. https://www.marketingschoolforcreatives.com/summerschool

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    5 m
  • Social Media Simplified with Sherpa Shaily Hakimian
    Jul 3 2024

    Join me for an enlightening conversation with Shaily Hakimian, a trailblazer in the world of social media consulting. Let’s uncover Shaily's incredible journey—from her roots in managing MySpace communities to becoming a trusted advisor who simplifies social media complexities for clients.

    In this episode, Shaily dives deep into the strategies that drive success in today's digital landscape. We explore everything from the impact of AI tools on content creation to the art of crafting compelling social media narratives. Shaily's insights on effective client onboarding, platform-specific strategies, and the delicate balance between personal and business branding offer invaluable takeaways for anyone looking to elevate their online presence.

    Whether you're a seasoned marketer or just starting out in the social media realm, this episode promises practical tips and inspiring stories to fuel your journey. Tune in and discover how Shaily Hakimian is redefining the way we approach social media. Don't miss out—subscribe now and stay ahead in the digital game!

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    48 m
  • Beyond Retail: Mike Begg's Insights into E-Commerce Excellence with AMZ Advisors
    Jul 1 2024

    Explore the incredible journey of Mike Begg, from his roots in retail to pioneering e-commerce with AMZ Advisors. In this episode, we uncover Mike's transition from retail and real estate to becoming a leading voice in e-commerce strategy and Amazon selling tips. We dive into AMZ Advisors' response to pandemic challenges, insights from client success stories, and strategies for global expansion and effective workforce management.

    Let’s trace Mike's pivotal shift into e-commerce and the founding of AMZ Advisors, discussing the impact of recent global events on their approach. Gain practical Amazon selling tips, such as the importance of GS1 barcodes, optimizing product imagery, and common pitfalls brands encounter. Discover inspiring client success stories, including one in child education products, and how AMZ Advisors maintained client relationships through challenging times.

    Explore Mike's firsthand experiences with global expansion and managing an international workforce, along with deep dives into Amazon's advertising network, AI's role in SEO, and effective cross-platform advertising strategies.

    Whether you're an e-commerce enthusiast, business owner, or digital marketer, each episode promises actionable insights and inspiring narratives to propel your journey in the ever-evolving world of online retail. Join us as we uncover the strategies and stories behind e-commerce success with Mike Begg and AMZ Advisors.

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    35 m
  • Harmonizing Voice, Law, and Branding: Insights from Chase Neely
    Jun 28 2024

    Step into the world of branding and legal expertise with Chase Neely on our latest podcast episode! From his early days crafting commercials for his father's lumber company to becoming a sought-after consultant bridging law and branding, Chase's journey is as dynamic as it is insightful. He delves into the crucial intersection of legal protection and brand strategy, emphasizing the importance of trademarking, copyrighting, and navigating digital landscapes effectively for creatives and entrepreneurs alike.

    Join us as Chase distills the essence of successful branding, highlighting the significance of clarity in core messaging, precise audience targeting, and authentic storytelling. His approach not only enhances brand resonance but also fosters lasting connections with audiences. Moreover, Chase shares practical insights into the role of AI tools like ChatGPT in revolutionizing digital marketing strategies, offering actionable advice on maximizing efficiency and engagement across platforms.

    Whether you're looking to safeguard your creative assets, refine your brand's narrative, or harness the power of AI in marketing, Chase Neely's expertise provides invaluable guidance. Explore with us the intersection of creativity, law, and strategic branding—listen to the full episode now and elevate your brand strategy with insights from one of the industry's leading voices!

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    41 m
  • Rx for Sales Success: Kathy Walterhouse's Journey from Medicine to Marketing
    Jun 26 2024

    Join me as I dive into the remarkable and transformative career of Kathy Walterhouse, a nine-figure sales strategy guru and coach. In this captivating episode, Kathy takes us on a journey from her early ambitions in the medical field to becoming a trailblazer in the corporate and consulting world. Discover how her unexpected shift from marketing to sales became a defining moment, emphasizing the power of customer focus and the dynamic synergy between sales and marketing.

    Kathy opens up about the mentors who shaped her path, sharing their invaluable lessons on mastering negotiation techniques and understanding customer needs. We explore the evolution of sales, from traditional methods to the cutting-edge integration of AI, revealing Kathy’s favorite tools and strategies that keep her at the forefront of the industry.

    Her entrepreneurial spirit shines through as she discusses the challenges and triumphs of breaking away from corporate constraints to build her own successful consultancy. With engaging stories of client successes and the importance of authenticity in business, Kathy’s journey offers rich, actionable insights for professionals at every stage.

    Tune in for a wealth of knowledge, practical tips, and inspiring anecdotes that will elevate your sales and marketing game, helping you harness the full potential of your career and business. This episode is a must-listen for anyone eager to learn from one of the best in the field.

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    46 m
  • Rusty Roberts and Sean Murphy: Psalms for Business Success
    Jun 24 2024

    Can you truly build a successful business while staying true to your faith? Discover the remarkable journeys of Rusty Roberts and Sean Murphy from Psalm Path Consulting as they share their unique paths to integrating faith with entrepreneurial success. Rusty opens up about his mother's miraculous recovery from stage four cancer and how it inspired him to establish a medical clinic focused on integrative oncological treatments. Meanwhile, Sean reflects on the challenges he faced running a strength and conditioning gym without the support of his faith, leading him down a path of burnout and disillusionment. Their story is a testament to the incredible power of faith in achieving success and inner greatness.

    We're diving deep into the raw, emotional rollercoaster of entrepreneurial life, examining the pressures and pitfalls that come with it. Hear firsthand accounts of how the relentless pursuit of success can lead to severe emotional turmoil, and why self-help mantras often result in fragile, unsustainable success. Rusty and Sean unveil "Psalm's Path," a collection of laser-focused scriptures designed to guide entrepreneurs towards genuine, lasting fulfillment and stability. By embracing these holy words, they argue, one can break free from destructive cycles and find true success grounded in faith and purpose.

    Ever wondered how to seamlessly incorporate faith into your business without disrupting the workplace culture? Rusty and Sean share a five-step process to align your business with spiritual values, offering practical advice on subtly sharing scripture-based values and modeling Jesus' example during tough times. Learn how prioritizing faith and family over business can prevent burnout and lead to a more fulfilling life. We wrap up this heartfelt episode with gratitude for our listeners, encouraging feedback and continued engagement. Join us and be inspired to integrate faith into your entrepreneurial journey, paving the way for both personal and professional success.

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    48 m
  • Feras Alhlou: From Layoffs to 8-Figure Launchpads
    Jun 21 2024

    Ever wondered how a sudden layoff could be the best thing to ever happen to you? Join me, Anika Jackson, as I chat with Feras Alhlou, a formidable entrepreneur who turned an unexpected job loss into a thriving series of startups. Feras opens up about the heartbreak of losing his VP role in Silicon Valley and how leveraging his network led him to co-found a business during the dawn of the internet. Through his story, you'll gain invaluaNavigating the tumultuous waters of career setbacks can often lead to unforeseen opportunities. This is precisely what we explore in the latest episode of our podcast, "Turning Layoffs into Launchpads: Faris Ahlu’s Entrepreneurial Journey." Hosted by Anika Jackson, this episode dives deep into the life of Faris Ahlu, an entrepreneur who transformed a sudden job loss into a thriving business career. From the heartbreak of losing a VP role in Silicon Valley to co-founding multiple startups, Faris's story is a testament to resilience, adaptability, and the power of leveraging one's network.
    ble insights into the unpredictable yet rewarding path of entrepreneurship, and the importance of starting a venture while financially stable.

    Throughout our discussion, Feras emphasizes the importance of spotting opportunities within challenges, and how the initial struggles of gaining traction paved the way to substantial success. From building an offshore team for backend development to achieving eight-figure financial success and selling his business to a global media company, Feras reveals the strategic decisions that shaped his journey. The conversation underscores the fun, energy, and camaraderie of the early stages of a business, and the critical role of having a co-founder who complements your skills and values.

    For those aspiring to grow their businesses, especially Gen Z entrepreneurs, Feras shares vital principles for business growth and the folly of quick-fix solutions. He also explores the significance of lifelong learning, adaptability, and the power of soft skills in a tech-driven world. If you're considering expanding your business internationally or seeking financial support, Feras provides practical advice and resources, including insights from his own expansion to Dubai. Reflecting on his journey, Feras concludes with a powerful message on building a legacy through service, compassion, and usefulness, inspired by the wisdom of Ralph Waldo Emerson. Don't miss this episode filled with actionable insights and inspiring stories.

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    34 m