In this episode of The Madroit Podcast, hosts Jordan Haynes and Winston Hofer explore the importance of effective marketing for business success. They discuss various aspects of marketing, specifically the 4 P's of marketing (product, place, promotion, and price), and how these components should attract not just customers, but also potential employees. They highlight the significant elements of marketing like telling a compelling brand story, generating recurring customers, and working automatically even when the business isn't operating. Furthermore, they offer tips on building a powerful marketing engine, and why it's crucial for businesses not to settle for subpar marketing strategies.

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00:00 Introduction to the Podcast

00:20 The Importance of Effective Marketing

01:22 The Four P's of Marketing

02:18 How to Measure Marketing Success

03:25 The Role of Storytelling in Marketing

04:57 Why Your Marketing Might Suck

05:21 How to Improve Your Marketing

05:46 Case Study: Turning Around a Marketing Strategy

06:50 The Importance of Scaling Your Marketing

07:27 Conclusion and Contact Information