Episodios

  • My journey to becoming a freelance copywriter (plus bonus copy tips!), featuring Emily Reagan
    Jul 24 2024

    Today you’re going to meet one of the most favourite people I’ve met in this online business world - Emily Reagan. To go along with our summer playlist, I’m sharing a replay from her podcast where she had me on as a guest.


    In this rebroadcast episode, you'll hear about my journey to becoming a freelance copywriter, and why I think there's a lot of misleading messaging out there that makes writing copy seem scary. Plus, I share a couple of my fave copywriting recipes, formulas, and tips that you can take immediately today and start moving forward in your business.


    Topics We Cover in This Episode:

    • How I went from working at a nonprofit to quadrupling my income as a copywriter
    • The truth about why writing is so hard for people
    • How I help my clients elevate their copy
    • How copywriters can partner with digital marketing assistants
    • My go-to copywriting formulas that help me tap into my creativity
    • Resources that can help you elevate your copywriting skills


    This is a fun and fast-paced episode I know you'll love so make sure to check it out!


    Show notes are always available at https://www.kimkiel.com/podcast!


    Resources Mentioned:

    Episode 99 3 tips to make business and life easier over the summer: https://www.kimkiel.com/podcast-1/3-tips-to-make-business-and-life-easier-over-the-summer

    Find out more about Emily: https://emilyreaganpr.com/

    Follow Emily’s marketing tips and latest events on Instagram: https://www.instagram.com/emilyreaganpr/

    Apply to be a member of her workgroup: https://courses.emilyreaganpr.com/workgroup

    Check out Marie Forleo’s B-School: www.kimkiel.com/bschool



    I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel

    Text me a question or comment!

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    42 m
  • [Greatest Hits] The X Factor: Why GenX women are an untapped market
    Jul 17 2024

    We are trucking along on our summer playlist programming and I’m sharing another Greatest Hit with you today! It’s one of my most popular episodes about why GenX women are an untapped market.


    They call us the Slacker Generation. The Forgotten or Lost Generation. The Latchkey Generation. But I like to think that we are the generation that had the best and possibly the highest hair. We are Gen X.


    In this episode of ill communication, I’m talking about the generation that’s largely left out of marketing and advertising campaigns. So if you want some insights into an untapped economic power and marketing opportunity, this episode is for you.


    Topics We Cover in This Episode:

    • Why Gen X women make great entrepreneurs
    • The incredible economic power we hold as Gen Xers
    • Why Gen Xers provide an untapped marketing opportunity


    Tune in to learn more about the potential for tapping into the Gen X market with your marketing and advertising materials.


    Show notes are always available at https://www.kimkiel.com/podcast!


    Resources Mentioned:

    Listen to all 3 episodes in the mini-series on GenX women in business:

    Episode 26: Reality Bites: 5 things I wish I knew before starting my business as a Gen Xer: https://www.kimkiel.com/podcast-1/the-x-factor-why-gen-x-women-are-an-untapped-market

    Episode 28: What is B-School and is it worth it?: https://www.kimkiel.com/podcast-1/what-is-b-school-is-it-worth-it

    Discover how to tap into the Gen X market - or to leverage your own expertise as a Gen Xer in business by checking out the summer sale of B-School: www.kimkiel.com/bschool


    Reach out to me on Facebook: https://www.facebook.com/KimKielCopy

    Reach out to me on Instagram: https://www.instagram.com/kim_kiel_copy/

    Send me an email at hello@kimkiel.com


    I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel

    Text me a question or comment!

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    13 m
  • [Greatest Hits] Why the world needs to hear from more women in business
    Jul 10 2024

    In this episode of ill communication, I’m sharing another Greatest Hits episode, and this is one that I know really struck a chord with many of you. It’s why the world needs to hear from more women in business.


    Have you ever struggled with self-confidence and self-worth? You’re not alone in feeling like that.


    Women are generally socialized and conditioned not to trust our own expertise and when we do, we are often not heard or ignored. It's no wonder we struggle to show up and present ourselves with authority, confidence, and command! In this episode of ill communication, I’m sharing some tips to help you build your confidence muscle and shut down the negative nelly in your brain so that you can start showing up and sharing your voice.


    Topics covered in this episode include:

    • One expert who can help you massively grow your confidence
    • What a supportive community can do for your confidence levels
    • The power of being scared… and doing it anyway
    • The truth about why we need more diverse voices


    The world needs more beautiful voices like yours. Tune in to learn how to share it with confidence!


    Show notes are always available at https://www.kimkiel.com/podcast!!


    Resources Mentioned:

    Listen to episode 100: https://www.kimkiel.com/podcast-1/the-100th-episode-reflections-challenges-listener-questions-about-copywriting-business-and-podcasting


    Fill out the contact form to get help sharing your voice with confidence: https://www.kimkiel.com/contact-kim.


    I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel

    Text me a question or comment!

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    13 m
  • [Greatest Hits] The Trouble with That (and other words to cut out of your marketing)
    Jul 3 2024

    In this episode of ill communication, I'm digging into my archive and rebroadcasting one of the top fan-favorite episodes.


    This quick episode will help you write stronger, clearer, and more compelling copy by removing one simple word.


    We are talking about the trouble with “that.” You may be surprised to find you can eliminate it (and other unnecessary filler words) from most of your copy, and it still reads the same while sounding so much better.


    Topics We Cover in This Episode:

    • The secret to stop using “that” so much
    • Other filler words you can easily remove from your copy
    • Why this simple adjustment works so well and keeps your readers engaged


    Let's go way back to episode six for the trouble with “that” and other words to cut from your copy!


    Show notes are always available at https://www.kimkiel.com/podcast!!


    Resources Mentioned:

    Check out CKUA: https://ckua.com/

    Listen to episode 99: 3 tips to make business and life easier over the summer: https://www.kimkiel.com/podcast-1/3-tips-to-make-business-and-life-easier-over-the-summer


    I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel

    Text me a question or comment!

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    8 m
  • The 100th Episode: Reflections, Challenges & Listener Questions about copywriting, business and podcasting
    Jun 26 2024

    Can you believe this is the 100th episode of ill communication? That’s a lot of talking!

    To celebrate, I’m dedicating this episode to you -my listeners, my community, and my clients who come back every week! I'm so excited to share your insights, your questions, and your comments as we celebrate 100 episodes of the ill communication podcast together.

    Topics We Cover in This Episode:

    • Some of the sweet shoutouts and messages I’ve gotten from my listeners
    • The answers to all of your burning copywriting questions
    • A look at the top fan-favourite episodes


    I couldn’t have made it this far without you all, so make sure to tune in to hear this dedication to you!

    Show notes are always available at https://www.kimkiel.com/podcast!!

    Resources Mentioned:

    Listen to these Fan Favourite Episodes!

    Episode 13 (P4 formula): https://www.kimkiel.com/podcast-1/how-to-write-a-compelling-sales-message-without-being-cheesy-or-sleazy

    Episode 40: 1-question survey: https://www.kimkiel.com/podcast-1/how-the-1-question-survey-gives-you-a-constant-flow-of-creative-ideas-directly-from-your-customers

    EPISODE 26: Gen Xers in business: https://www.kimkiel.com/podcast-1/the-x-factor-why-gen-x-women-are-an-untapped-market

    Episode 71: Brand Voice part 1: https://www.kimkiel.com/podcast-1/what-is-a-brand-voice-guide-why-small-businesses-need-one

    Episode 85: Writing email newsletter + writing prompts: https://www.kimkiel.com/podcast-1/3-quick-tips-to-stop-procrastinating-writing-your-weekly-newsletter-writing-prompt

    Episode 81: Why the world needs women in business: https://www.kimkiel.com/podcast-1/why-the-world-needs-to-hear-from-more-women-in-business

    Episode 91: Editing and taking advice:

    https://www.kimkiel.com/podcast-1/how-women-in-business-should-take-and-ignore-advice-about-entrepreneurship-and-copywriting

    Episode 92: Profit First:

    https://www.kimkiel.com/podcast-1/stress-free-financial-management-for-small-businesses-with-profit-first-featuring-april-stroink

    Episode 86: Hitting 7-figures: https://www.kimkiel.com/podcast-1/crossing-the-million-dollar-mark-7-unconventional-success-strategies-for-entrepreneurs

    Episode 46: Meet Kaye: https://www.kimkiel.com/podcast-1/the-power-of-copywriting-to-grow-your-business-case-study


    I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram

    Text me a question or comment!

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    35 m
  • 3 tips to make business and life easier over the summer
    Jun 19 2024

    Hoping to take it easy in your life and business this summer? You’re going to love this episode!


    I'm sharing three things I'm doing this year to make my business and life easier over the summer. Maybe you can take one of these ideas and do it for yourself, or maybe something I share will spark a new idea for you and help you create some space in your business or life.


    Topics We Cover in This Episode:

    • The quick and clever Content Remix strategy you can use to simplify your content creation process this summer
    • The one simple thing I’m doing with my signature offer to take it into “light mode” for a few months
    • My simple and effective plans for making my household run more smoothly this summer


    I hope you're inspired by an idea or a takeaway in this episode that you can implement in your life and business this summer too!


    Show notes are always available at https://www.kimkiel.com/podcast!!


    Resources Mentioned:

    Listen to episode 37: How to use the kitchen sink email to provide a value bomb: https://www.kimkiel.com/podcast-1/how-to-use-the-kitchen-sink-email-to-provide-a-value-bomb

    Find out more about the Summer Version of the Joy of Copy Club: www.kimkiel.com/summerjoy

    Email me at hello@kimkiel.com

    DM me on social: www.instagram.com/kim_kiel_copy

    Or send me a voice note on Voxer: https://web.voxer.com/u/kimkielcopy


    I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel

    Text me a question or comment!

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    13 m
  • 5 quick tips to create scroll-stopping names and titles
    Jun 12 2024

    What’s in a name? As a copywriter, this is a question I get asked a lot.


    Several factors go into writing a scroll-stopping, attention-getting name. So in this episode, I'm giving you five quick tips to keep in mind when you're brainstorming and creating names for your products, services, newsletters, webinars, freebies, events, blogs, or podcasts.


    Topics We Cover in This Episode:

    • A simple, yet powerful tip to make sure your audience immediately knows what your offer is
    • The best method for making sure the name of your offer speaks directly to your dream clients
    • A quick way to overcome objections right from the start
    • The key to attracting the right people to your offer
    • The one thing that smart copywriters never do if they want to write winning names


    These tips are sure to make you a name-nerd like me! Tune in to hear them now.


    Show notes are always available at https://www.kimkiel.com/podcast!


    Resources Mentioned:

    Get the free Naming Workbook: www.kimkiel.com/nameworkbook


    I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel

    Text me a question or comment!

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    11 m
  • The Summer of Ease - a get-er-done workshop for business owners who want to enjoy a little time off in the summer
    Jun 5 2024

    What’s your ideal summer?


    For me personally, I’m looking for a summer of ease. I want to work a little less, check out some summer music festivals, go camping, and read a few fiction books.


    Whatever your goal is, I want to help you set yourself up for success! In this episode of ill communication, I’m sharing a workshop I’m hosting next week to help you create your very own Summer of Ease.


    Topics We Cover in This Episode:

    • The workshop that is going to help you create your very own Summer of Ease
    • All of the fun and effective ways you’ll be able to set your business up for success, even if you’re out of the office
    • The key to avoiding any post-summer regret


    Believe me when I say you will be getting so much bang for your buck at this workshop! You really don’t want to miss it. Tune in to learn more about how you can sign up and join me for free.


    Show notes are always available at https://www.kimkiel.com/podcast!


    Resources Mentioned:

    Save your seat for Summer of Ease: http://www.kimkiel.com/summer


    I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel

    Text me a question or comment!

    Más Menos
    7 m