Automotive Training

What sets top salespeople aside from the rest? They know how to work the phones. This complete playbook walks you through the various phone calls, word tracts, and objections an Automotive Salesperson takes, makes, and handles many times each day. Master the phone and sell more vehicles.

"Automotive Sales 101" is a follow-up guidebook that builds upon techniques previously introduced in "Automotive Sales Playbook." This automotive sales book is a complete training guidebook that teaches intermediate fundamentals and techniques of Automotive Retail Sales. This book is aimed at those professionals who have some experience in the business or those veterans who want to learn additional needs based selling skills. So, increase your knowledge and increase your sales!

40 Basic Plays of Automotive Sales Professionals. Managers, hand this to your new salespeople on their first day. In this playbook, for beginning or relatively new Automotive Professionals, you will learn the basics of needs-based sales and lay the foundation for a great career selling vehicles. These basic plays are key elements to your success and longevity in the industry. If you are a veteran, you can use this book to “stay sharp” and refine your automotive sales skills.

“Nothing happens until somebody sells something.” This is a quote attributed to many successful leaders from Henry Ford to Peter Drucker; and it’s a quote that should drive the priorities of your business. This book was written for those personally leading sales teams and for every leader who has salespeople anywhere in their organizational chart. This includes owners, company presidents, vice presidents, general managers, and everyone else with “manager” in their title. Ridiculously Simple Sales Management lays out, in plain language, everything a sales leader needs to quickly ...

In dealerships today, Internet Departments are growing and many dealerships are going to an all Internet based sales force. What processes do you have in place to handle your Internet customers to appoint and close more leads? Automotive Internet Sales Mastery is your complete guide to handling, appointing, and selling more Internet customers. This step-by-step guidebook takes you through the first call, the first text, and the first e-mail. It outlines a rigorous 90 day follow-up, breaks down the Internet sales process, and more. Become an Internet Sales Master and sell more vehicles!

Automotive Data Mining 101 is a complete guidebook to help you instill processes throughout your dealership to mine your customer base; Equity Analysis, Warranty Expiration, Manifest Lists, Lease Term Expiration, Orphan Owners, Lost Service Customers, Declined RO’s. There are many reasons to mine your current customer base for new opportunities in both your sales and service drive. We outline systematic processes for contacting and following the customers you already have “won” to your dealership. You too can master your data.

Delivering more vehicles and creating more income only scratches the surface of Beyond the Walkaround. The "New Vision" takes sales consultants on a journey unlike any other. Create the ideal environment that allows for customer comfort and consultant confidence, the true key to success in all sales. Learn to counter, transition, and close like you never have before. Author Rob Hamilton takes us all on a fun trip through the realm of car sales.

Anyone that has been a service manager knows the job is incredibly stressful. I discovered that I could manage my stress level and generate amazing net profit by always keeping a finger on the pulse of the drive-through. You can turn your service lane into a profitable, minimally stressful environment you can be proud of, and "Gold Standard Service Advisors" are the key to it all.

Utilizing the Concepts of Modern Automotive Sales will increase both volume and gross profit for any and all consultants who choose to take the time and master the strategies, tactics, and word tracks presented. The sales process used for decades in the automotive sales industry has long been proven and effective. Moving into the 2020s, with all of the resources and data available to the consumer, the time is now for an augmentation of sorts.