Content Design

This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers...even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention-and sell more products. Among the tips revealed:

User experience (UX) strategy lies at the intersection of UX design and business strategy, but until now, there hasn't been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight product strategy tools and techniques to help you and your team devise innovative digital solutions that people want.

AI-Powered Instructional Design: Leveraging Artificial Intelligence for Cutting-Edge Learning Solutions is your ultimate guide to transforming educational experiences through the power of AI. Written by Crystal Hutchinson, this book explores the revolutionary potential of artificial intelligence in instructional design, offering step-by-step techniques to create adaptive, personalized learning experiences. Inside this comprehensive guide, you will discover: The Basics of AI in Education: Understand the foundational concepts and benefits of AI for educators. Designing Adaptive Learning Paths...

What do today’s young influencers know, that you don’t? Content Creator is a handy guide that will lead you through the process and give you proven tips for creating content that connects with people. It’s amazing what you can learn about yourself when you start creating instead of consuming. You never know how creative you are until you consistently come up with new ideas and produce great content.

Without words, apps would be an unusable jumble of shapes and icons, while voice interfaces and chatbots wouldn't even exist. Words make software human-centered, and require just as much thought as the branding and code.

If you’re a newbie entrepreneur, you have to have a dynamic website today with the ability to make funnel pages and quick text or post changes. The digital economy is growing super-fast and you have to keep up with a fast dynamic website. Unless you are a programmer, you don’t have time to code pages and scripts. With Wordpress you don’t need to know programming; it is so simple to use, in one day you can have a website up and the basics live. I’m going to show you how to set up your own domain and hosted account with Wordpress that you 100% fully control and own.

The internet has made it easy for virtually anyone to become a business owner. It is impossible to deny the convenience and ease of online shopping for goods or services. An online platform is ideal for launching your business for any aspiring business owner, though it is not always as easy as it seems.What exactly goes into starting a business online? The landscape and procedures involved with e-commerce are vastly different from those of physical businesses. If you're ready to start your dream online business but don't know what steps to take next, this guide is for you. We'll break down ...

You own your website and your email list. And you need to make the most of both of them. Responsibility and ControlBut you are responsible for your website, and only you can control it. But how do you do that? What is SEO anyway, and why does it matter? SEO is how your website gets discovered, and in an era where direct sales are a larger part of author careers than ever before, you need your website to rank well for a number of keywords. SEO Doesn't Have to be ComplicatedYou can master it, and this book will teach you how. You'll you learn how to find the right keywords, where to put them ...

Social Business by Design is the definitive management audiobook on how to rethink the modern organization in the social media era. Based on their research and work through the Dachis Group, thought leaders Dion Hinchcliffe and Peter Kim deftly explore how the social, cultural, and technological trends provoked by the social media explosion are transforming the business environment.

A medida que el móvil sigue ganando cuota de mercado, las empresas siguen debatiendo los pros y los contras de hacer campañas solo para dispositivos móviles.