Software Marketing

Listening and following the exercises in Doing Discovery can transform individuals, teams, and organizations from undifferentiated sellers into high-performing practitioners who achieve their sales objectives while truly enabling buyers, resulting in mutually successful outcomes that endure.

The book explains what it takes to build and manage partner channels in the software industry. The book uses the business model framework introduced by Alexander Osterwalder. It provides a practical guide for organizing the activities required to design productive partner programs as well as implement these programs for the recruitment and management of partners that will find, win, make, keep, and grow happy customers on our behalf.

Great Demo! provides sales and presales staff with a method to dramatically increase their success in closing business through substantially improved software demonstrations. It draws upon the experiences of thousands of demonstrations, both delivered and received from vendors and customers. The distinctive "Do the Last Thing First" concept generates a "Wow!" response from customers.

T2D3 is the playbook that B2B software companies use to get to $100 million in annual recurring revenue (ARR). Every investor wants to hit the next "unicorn", but reaching that coveted $1B valuation in five years is challenging—and rare. Tripling your annual revenue for two years in a row only to double it three more years after that to reach $100M ARR doesn't happen by chance. Companies that follow this growth pattern share similar journeys that form the basis for this book.

Consuming and performing the exercises in this book can transform individuals, teams, and organizations from undifferentiated sellers into high-performing experts who truly enable buyers, resulting in mutually successful outcomes that endure.

Written in the trenches of helping hundreds of B2B SaaS businesses, The Pricing Roadmap will help you pour gasoline on the fire of your pricing. Ditch the guesswork with this step-by-step guide to designing SaaS pricing that grows your business—whether you’re a startup, prerevenue venture, or an established market leader.

It may seem that day trading is only for savvy investors who know the ins and outs of the marketplace—but it doesn’t have to be. All it takes is the right information and staying on top of the market. Day Trading 101 simplifies all the terms, strategies, and processes involved in day trading, helping even the novice investor find financial success. With information on recognizing trading patters, mastering trading options, keeping tabs on the market, establishing strategies to make the most profit, and understanding trading lingo, this guide can get you on track to becoming a smart investor.

Did you know that you can make big money by owning your own digital magazine app? So how would you like to run your own income generating digital magazine app? And what if the truth of it all is that it does not have to be expensive or difficult either? Uncover the secrets to creating your own digital magazine app in no time flat! Find out how to create your magazine without learning a bunch of complex technical stuff! Discover the secrets to monetizing your magazine for the biggest possible profit! Learn how to upload your app quickly and easily - no hassles and no delays! And much more - ...

In Selling the Cloud, Mark and Paul share practical lessons and key characteristics needed to succeed in the sales climate of tomorrow: passion, velocity, grit, empathy, authenticity, creativity, resilience, trust, strategic thinking, and technology leverage. The fusion of enterprise software service sales, product sales, and executive leadership expertise in this book delivers a unique distillation of proven strategies to thrive not only in software sales, but in sales at large.

Microsoft commands the high ground of the information superhighway by owning the operating systems and basic applications programs that run on hundreds of millions of computers around the world. Beyond the unquestioned genius and vision of Bill Gates, what accounts for Microsoft's astounding success? Drawing on almost two years of on-site observation at Microsoft headquarters, eminent scientists Michael A. Cusumano and Richard W. Selby reveal many of Microsoft's innermost secrets.

With еvеrу раѕѕing day, mоrе аnd mоrе соmраniеѕ аrе turning towards the diffеrеnt methodologies оf Agile dеvеlорmеnt. This is hеlрing thе buѕinеѕѕ ѕесtоr tо bе mоrе rеѕроnѕivе tо the present day divеrѕе mаrkеt сhаngеѕ.

Drawing from his extensive experience in the field, Kunz showcases his own journey from a double major in Marketing and Fine Arts to a renowned sales engineer. His infectious personality and passion for technology have propelled him to build a network of individuals who have risen to executive positions, managing teams of over 150 people worldwide. With his guidance, you, too, can achieve remarkable success!

Many people have hobbies that they love, but not everyone sees them as a way to make money. This book will show you how! Discover the many different ways one can turn their favorite pastime into a profitable business and still enjoy what they do every day while doing it. From marketing your passion online through digital platforms such as social media websites (Facebook, Instagram etc), blogs or forums; creating products crafted from an artisanal perspective which would be sold by retailers; writing books about experiences/best practices related to these topics which teach others how they ...

Erle Dardick believes the multi-unit restaurant industry is leaving billions of dollars on the table. So he outlined a clear solution for food businesses struggling to stay afloat or to grow during the recession in his new book, Get Catering and Grow Sales! A Strategic Perspective for the Multi-Unit Restaurant Executive. Dardick, the CEO of MonkeyMedia Software, a food industry consulting and software company, has helped his firm's clients grow their revenue by embracing a catering strategy.

There are two software worlds. There is the beautiful functional world of smart “tech” appliances that do Star Trek things. Then there is the world of Healthcare.gov and complex software in financial services, health care, and government, such as maintaining and securing the Department of Veterans Affairs.

How would it feel to walk out of your corporate office for the final time? Or are you sick and tired of undifferentiated online business models that create no long-term value? Or are you tired of looking for a tech cofounder to get your start-up idea off the ground? You are in the right place. Internet MBA: How to Start a Software Business - Without Writing a Line of Code will walk you through a revolutionary, proven process for starting a software business, regardless of whether you have an awesome idea or a large bank account, and without you having to write code.

Erle Dardick opina que la industria de los restaurantes de multi-unidades están dejando a un lado miles de millones de dólares, así que en su nuevo libro “Adopta el Catering e Incrementa tus Ventas” expone una clara solución para los negocios de comida con problemas para manternese a flote o para crecer durante la recesión. Una perspectiva estratégica para los ejecutivos de restaurantes de multi-unidades. “Creo que la fuente más rápida para aumentar los ingresos de un restaurante es el catering.” Afirma Dardick, un empresario en serie.

This guide is primarily concerned with the safety of the person and the minimising of the potential of physical conflict and personal injury. This guide looks at awareness of potential behaviour patterns that may lead to aggressiveness; avoidance of situations where the potential for aggressive behaviour exists; interpretation of non-verbal communications signals; control and de-escalation techniques; an outline of techniques for your personal safety.

In this book, we have explored the different types of tools available for modeling and pricing derivatives, including Excel add-ins, specialized derivatives pricing software packages, and FinTech solutions. We have discussed the benefits and limitations of each type of tool and provided case studies and best practices for using them effectively.

Marketing coordinator, sales associate, software engineer, teaching assistant.