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Дилемма инноватора. Как из-за новых технологий погибают сильные компании
- Клейтон Кристенсен. Ключевые идеи книги
- Narrated by: Дмитрий Евстратов
- Length: 16 mins
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Дилемма инноватора. Как из-за новых технологий погибают сильные компании
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Publisher's summary
В книге Клейтона Кристенсена "Дилемма инноватора" подробно изложена "самая влиятельная бизнес-идея начала XXI века" - теория "подрывных инноваций". Автор анализирует причины, по которым двигателями прогресса, как правило, становятся аутсайдеры рынка. И объясняет, почему бюрократизированные иерархические системы не способны к быстрому реагированию. Крупнейшие компании стремительно утрачивают доминирующие позиции именно потому, что все делают правильно. В борьбе с текущей конкуренцией они игнорируют появление революционных продуктов и услуг. Так, например, по этой причине с появлением цифровых технологий едва не обанкротилась компания Kodak. "Дилемма инноватора" - бестселлер Wall Street Journal и Businessweek. Входит в рейтинг "100 книг Amazon о лидерстве и успехе".
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