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Клиенты на всю жизнь
- Карл Сьюэлл, Пол Браун. Ключевые идеи книги
- Narrated by: Ольга Ганкова
- Length: 41 mins
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Клиенты на всю жизнь
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Publisher's summary
Книга "Клиенты на всю жизнь" Карла Сьюэлла - живой предпринимательский опыт. Предположим, что вы середнячок в розничной торговле - цены и качество у вас средние. Автор утверждает: "При таком положении дел у вас единственная возможность удержаться на рынке - создать сервис, ради которого клиенты будут к вам возвращаться". Карл Сьюэлл - потомственный торговец автомобилями. Впервые переступил порог отцовского магазина в возрасте пяти лет и с тех пор уже не выходил из бизнеса. Сегодня он один из крупнейших автодилеров в США и слывет легендой в своем деле. Чтобы получить этот статус, ему пришлось создать десять заповедей обслуживания клиентов и следовать им с неукоснительным фанатизмом.
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