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Ключевые цифры. Как заработать больше, используя данные, которые у вас уже есть
- Димитри Маекс, Пол Браун. Ключевые идеи книги
- Narrated by: Дмитрий Евстратов
- Length: 39 mins
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Ключевые цифры. Как заработать больше, используя данные, которые у вас уже есть
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Publisher's summary
Как сделать маркетинг более эффективным, не потратив ни копейки больше? Авторы книги "Ключевые цифры" предлагают использовать научный подход к вопросам оценки бюджета. Это значит обосновывать решения в маркетинге на цифрах, а не интуиции. Цифры брать из анализа имеющихся данных. Для анализа использовать методы математической статистики и машинного обучения. Применять эконометрику, научную дисциплину о взаимосвязи экономических показателей. Проводить такой анализ самостоятельно или обращаться к сторонним организациям. Книга "Ключевые цифры" написана от первого лица. Ее можно сравнить с заметками путешественника, где гид по миру аналитики проводит нас через 7 ступеней. Это 7 бизнес-задач, с которыми сталкивается любая компания. Узнаем, что это за задачи и как их можно решать, анализируя данные. Начнем с главного человека в компании - вашего клиента!
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