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Конкуренция
- Майкл Портер. Ключевые идеи книги
- Narrated by: Дмитрий Евстратов
- Length: 25 mins
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Конкуренция
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Publisher's summary
Книга Майкла Портера "Конкуренция" - это сборник научно-практических статей. Автор, профессор Гарварда, впервые заявил о себе в 1979 году статьей в научном журнале Harvard Business Review. Она называлась "Как конкурентные силы формируют стратегию" и породила революцию в стратегическом управлении. С тех пор термин "Пять сил Портера" превратился в устойчивое выражение. Под силами имеются в виду отраслевые конкуренты, потребители, поставщики, новые игроки на рынке и замещающие товары. Эти факторы определяют структуру отрасли и формируют конкурентное взаимодействие внутри нее. Проницательность автора, его идеи сформировали целое направление академических исследований и практики менеджмента. Их суть сводится к одной из главных задач руководителя - понять механизмы конкурентной борьбы и победить в ней.
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