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Луншоты. Как взращивать безумные идеи, которые выигрывают войны, лечат болезни и меняют мир
- Сафи Бэколл. Ключевые идеи книги
- Narrated by: Дмитрий Евстратов
- Length: 29 mins
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Луншоты. Как взращивать безумные идеи, которые выигрывают войны, лечат болезни и меняют мир
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Publisher's summary
Как думаете, почему стартапы выстреливают быстрее и чаще технологических гигантов? Ведь у последних обычно есть средства и возможности, а у первых - часто только смахивающий на безумие энтузиазм? Сафи Бэколл, физик и предприниматель из сферы биотехнологий, придумал понятие "луншоты" (loonshot, от англ. longshot - высокий риск, далекая перспектива и loon - сумасшедший). Луншоты - прорывные идеи, в которые сначала никто не верит, а потом они переворачивают мир. В своей книге о луншотах Сафи Бэколл отвечает на вопрос: почему одни, как Apple, остаются на переднем крае инноваций долгие годы, а другие, как IBM, идут ко дну, хотя Послушайте аудиосаммари, чтобы разобраться, почему так важно поддерживать баланс между инь и ян любой компании - луншотами и устойчивым, серийным производством; между творцами-инноваторами и солдатами-исполнителями.
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