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Отдел продаж под ключ
- Сергей Капустин, Дмитрий Крутов. Ключевые идеи книги
- Narrated by: Дмитрий Евстратов
- Length: 29 mins
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Отдел продаж под ключ
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Publisher's summary
"Отдел продаж под ключ" - книга, созданная по мотивам одноименного бизнес-семинара. Она предназначена для молодых предпринимателей, которые мечтают создать собственное дело. Дмитрий Крутов и Сергей Капустин - энергичные учредители маркетингового агентства Mokselle и партнеры всероссийского проекта "Бизнес Молодость", объединяющего предпринимателей от 17 до 27 лет по всей России. Учитывая внешнюю рыночную ситуацию, авторы ищут внутренние причины малоэффективной работы предприятия и помогают устранить неполадки. Они рассказывают, как расширить "воронку продаж", превратив потенциального клиента в реального покупателя. Описанные приемы помогут контролировать показатели продаж на каждом этапе, управлять конверсией покупательского потока и создавать эффективную, работающую рекламу.
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