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Подай идею. Как влюбить других в то, что ты придумал
- Йерун ван Хейл. Ключевые идеи. Аудиокнига
- Narrated by: Дмитрий Евстратов
- Length: 37 mins
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Подай идею. Как влюбить других в то, что ты придумал
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Publisher's summary
Мы продаем идеи каждый день, на работе и дома. Хорошие "продавцы" создают стартапы, получая инвестиции; укладывают детей спать без капризов и убеждают мужей отдохнуть на курорте, о котором мечтали. Йерун ван Хейл только и делает, что продает идеи UX-дизайна крупным клиентам. Он знает, как это - говорить с потенциальным заказчиком, который придирается ко всему подряд. В своей книге "Подай идею!" нидерландский предприниматель называет четыре причины, по которым даже объективно хорошие идеи "не продаются". И предлагает решение для каждой из этих проблем. Послушайте аудиосаммари на эту легкую, но очень практичную книгу - и вы научитесь "упаковывать" идеи так, что их непременно захотят купить - ваши близкие, инвесторы или работодатели.
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