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Три диалога о ценности. Как создать, обосновать и утвердить ценность своего предложения
- Эрик Питерсен, Тим Ристерер, Конрад Смит, Шерил Джоффрио. Ключевые идеи книги
- Narrated by: Дмитрий Евстратов
- Length: 41 mins
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Три диалога о ценности. Как создать, обосновать и утвердить ценность своего предложения
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Publisher's summary
В продажах всегда побеждает тот, кто умеет преподнести свое предложение в форме увлекательной и оригинально рассказанной истории. Однако просто заинтересовать клиента эффектной подачей недостаточно. Чтобы преуспеть, продавец должен создать ценность своего предложения для покупателя. К счастью, искусство общения с покупателем - не врожденный талант, ему вполне можно научиться. Авторы книги "Три разговора о ценности" исходят из богатого профессионального опыта и подкрепляют свои выводы последними научными данными из области бихевиористики, а также релевантными маркетинговыми исследованиями. В аудиосаммари вы найдете конкретные практики и техники, которые позволят повысить эффективность продаж и качество взаимодействия с клиентом на всех этапах процесса продаж.
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