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Фирма: История "Маккинзи" и ее тайного влияния на американский бизнес
- Дафф МакДональд. Ключевые идеи книги
- Narrated by: Дмитрий Евстратов
- Length: 30 mins
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Фирма: История "Маккинзи" и ее тайного влияния на американский бизнес
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Publisher's summary
Если вам нужно, чтобы вашу компанию воспринимали всерьез, нанимайте специалистов из компании "МакКинзи". Ее консультанты запустили волну финансовых и технологических изменений в лучших организациях США. Они изменили властные структуры в Белом доме и революционизировали бизнес-школы. Они, по сути, задали курс развития американского капитализма в ХХI веке. Вот далеко не полный список заслуг влиятельной и противоречивой фирмы McKinsey, основанной в 1926 году. Вместе с тем ее консультанты маячили на горизонте и в самые темные для General Motors времена, и когда со скандалом разорилась корпорация Enron, и когда едва не рухнула крупная сеть магазинов Kmart. Дафф МакДональд отвечает на вопрос, который крутится в уме у каждого, кто слышал об этой компании: "А заслуживает ли она своей репутации?"
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