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Хорошая стратегия, плохая стратегия. В чем отличие и почему это важно
- Ричард Румельт. Ключевые идеи книги
- Narrated by: Дмитрий Евстратов
- Length: 30 mins
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Хорошая стратегия, плохая стратегия. В чем отличие и почему это важно
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Publisher's summary
Слово "стратегия" и его производные стали настолько популярными, что мы не заметили, что подменяем понятия, ставя знак равенства между стратегией и амбициями, лидерством, планированием, постановкой целей и другими понятиями. Любой громкий призыв принято называть стратегией. Однако "стратегия роста", "IT-стратегия", "стратегия низких цен" не имеют ничего общего с настоящей стратегией. Стратегия - применение сильных сторон с целью преодоления слабых. Стратегический подход подразумевает, что нужно выявить критические факторы, мешающие движению вперед в конкретной ситуации, и выработать способ их преодоления, чтобы затем направить на его реализацию все силы и ресурсы. Хорошая стратегия бывает, как правило, незамысловатой и очевидной. Ее можно объяснить "на пальцах", без долгих презентаций. Для ее создания не нужны сложные схемы, матрицы и диаграммы. В книге "Хорошая стратегия, плохая стратегия. В чем отличие и почему это важно" Ричард Румельт объясняет, чем отличается плохая стратегия от хорошей. Автор уверен, что придумать и воплотить хорошую стратегию несложно, и подробно описывает процесс ее создания. Книга проиллюстрирована множеством примеров из истории, политики и бизнеса, что способствует легкости восприятия.
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