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スティーブ・ジョブズのプレゼン技術を学ぶ本
- Narrated by: 西田 雅一, Andrew Barker
- Length: 7 hrs and 15 mins
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スティーブ・ジョブズのプレゼン技術を学ぶ本
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Publisher's summary
聴いてわかる珠玉のプレゼン方法29編
デザイン、遊び心など、他社とは違うセールスポイントを随所に盛り込んでいるアップル社の製品。
しかし、同社の製品が市場の人気を博す理由は商品本体の魅力だけではない。
同社最高の広告塔としても、広くその名を世に知られているCEO、スティーブ・ジョブズ氏の製品紹介の仕方は、カスタマーはもとより、市場を牽引するメディアを説得するにたる様々なプレゼン技術に満ちている。
時に力強く、時にやさしく、時にユーモアを交えたスピーチは、聴衆の五感を刺激し、 製品の見せたい姿を強烈に焼きつかせるのである。
●大きな絵を先に話す
●私のための何が込められているのか
●値段を提示する特別なスキル
●ニュースになりそうなことだけを話そう
●短所を長所に変える方法
●スティーブ・ジョブズとビル・ゲイツのプレゼン
本オーディオブックは、韓国における著名な広告マーケティングの権威であるキム・キョンテが、ジョブス流の「聴衆を引き込む話術」を、1時間以上に及ぶプレゼンテーションを細かく区切りながら解き明かす。
また、底本に掲載された英語と日本語のテキストをネイティブスピーカーとプロのナレーションで完全再現。わかりやすい英語を適切なスピードと方法で話すジョブズ氏のプレゼンを通し、語学学習としても有効に利用できる。
就職活動、論文発表、会議でのプレゼン、営業交渉において、あなたを他から差別化する『絶対有利』なプレゼン術がマスターできるはずだ。
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