Marketing

A lot has changed in 25 years. A quarter-century after the publication of his groundbreaking first book, Malcolm Gladwell returns with a brand-new volume that reframes the lessons of The Tipping Point in a startling and revealing light.

This audiobook contains the playbooks that took me from sleeping on my gym floor to owning a portfolio of companies that generate $200,000,000 per year in under a decade. Wanna know the biggest difference between those two time periods? How many leads I was getting.

Donald Miller not only deepens his teaching on how to use his seven universal story elements—he'll provide you with one of the most powerful and cutting-edge tools to help with your brand messaging efficacy and output.

Fanatical Prospecting gives salespeople, sales leaders, entrepreneurs, and executives a practical, eye-opening guide that clearly explains the why and how behind the most important activity in sales and business development—prospecting....

From the bestselling author of The Bomber Mafia: discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior.

A groundbreaking work of history and reportage that unveils the stranger-than-fiction world of multilevel marketing: a massive money-making scam and radical political conspiracy that has remade American society.

What separates the world's top traders from the vast majority of unsuccessful investors? In this iconic financial classic, Jack Schwager sets out to answer this question in his interviews with superstar money-makers....

In his seventh business book, bestselling author, entrepreneur, and investor Gary Vaynerchuk offers fresh, in-depth advice to enhance brand development, grow sales, and beat the competition using modern advertising strategies grounded in social media.

Word of mouth makes products, ideas, and behaviors catch on. Can you create word of mouth for your product or idea? According to Berger, you can....

Master the science of funnel building to grow your company online with sales funnels in this updated edition from the $100 million entrepreneur and cofounder of the software company ClickFunnels....

To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth....

For the first time, Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package. This Is Marketing shows you how to do work you're proud of, whether you're a tech start-up founder, a small-business owner, or part of a large corporation....

People don't buy from people they like. No! Your buyer doesn't care about you or your product or service. It's not your job to overcome objections, it's your buyer's. Closing isn't a skill of good salespeople; it's the skill of weak salespeople....

There are few one-size-fits-all solutions in sales. Context matters. Complex sales are different from one-call closes. B2B is different than B2C. There is little black and white in the sales profession. Except for objections. There is democracy in objections....

While most books are a 400-page exercise in academia, we have 4 promises to make this the most actionable sales book you've ever heard of.

Master the art of what to say in your funnels to convert your online visitors into lifelong customers in this updated edition from the $100 million entrepreneur and cofounder of the software company ClickFunnels....

ChatGPT is going to forever change how we use the internet. We currently live in a world where businesses are paying hundreds of dollars to people for writing engaging articles and blogs, and thousands of dollars per month for social media marketing and SEO....

Endless Customers delivers a proven framework for businesses to become the most trusted and recognized brands in their markets by harnessing the power of developing the right content, website, sales activities, technology, and culture of performance.

Why is Red Bull so popular, though everyone—everyone!—hates the taste? Humans are, in a word, irrational, basing decisions as much on subtle external signals (that little blue can) as on objective qualities (flavor, price, quality)....

One Million Followers is the ultimate guide to building your worldwide brand and unlocking all the benefits social media has to offer. It’s time to stop being a follower and start being a leader....

This guide from New York Times best-selling author Donald Miller is a must-have for any marketing professional or small business owner who wants grow their business. It will teach you how to create and implement a sales funnel that will increase traffic and drive sales....

From Seth Godin, one of the world's most influential business thinkers and bestselling author of This is Marketing, comes an essential guide to thinking strategically in a complex, ever-changing world.

Storytelling with Data teaches you the fundamentals of data visualization and how to communicate effectively with data....

Master the evergreen traffic strategies to fill your website and funnels with your dream customers in this timeless work from the $100 million entrepreneur and cofounder of the software company ClickFunnels....

Over twenty years ago at a company convention, Eric Worre had an "aha" moment that changed his life forever....

“Brian Sooy is a truly impactful marketer in the trades, transforming messy marketing challenges into clear, winning strategies with his sharp insights.” – Rick Brown & Carole Lawson, Founding Partners, MarketStorm.ai You’re building an independent home service company that holds its own against well-funded, PR-backed competitors. In a hyper-competitive market, you’re forced to compete on price instead of reputation for your brand. Are you tired of being overlooked, competing on price alone, or wondering why your quality work doesn’t translate into the reputation you deserve? ...

Your Voice Matters. Let’s Turn It Into Something That Lasts. At As You Wish Publishing, we help everyday people turn their lived stories, service, and wisdom into books that connect, clarify, and build real trust. Whether you’re a business owner, creative, or someone who never thought they’d write a book, this guide will show you how authorship can be accessible, powerful, and personal. Inside, you'll explore our three publishing paths: Branded Business Books that position your expertise and keep working long after the first impression. Flex Publish, a solo book path for indie authors...

What makes a goofy meme about cereal beat a million-dollar Super Bowl ad? Why does one five-second video skyrocket into everyone’s group chats while a polished campaign barely gets a like? In Funny and True, Beck Whitley cracks open the psychology, storytelling, and science behind the content we can't help but share. This isn’t just a book—it’s your playbook for understanding what grabs attention, holds it, and spreads like wildfire. Backed by neuroscience, real-world case studies, and interviews with meme-makers, marketers, and music producers, this book reveals the invisible ...

Your Network Is Your Net Worth: A Transformative Guide to Building Wealth Through Relationships Unlock the secret to turning handshakes into opportunities with Your Network Is Your Net Worth by Eric Campbell and Jason Laughead. This game-changing guide redefines networking, stripping away the intimidation and revealing how authentic connections can skyrocket your personal and professional success. Drawing from their own journeys—Eric’s cross-country adventures and Jason’s whirlwind of 180 events in a single year—the authors share hard-won wisdom and practical strategies to help you ...

Begin Your Journey Into Marketing & Consumer Behavior in the AI World AI is reshaping every touchpoint between brands and consumers, challenging everything we thought we knew about trust, influence, and the path to purchase. Dreams & Algorithms is your guide to navigating this new reality, blending the poetry of human connection with the precision of advanced algorithms. Inside, you’ll explore: How word-of-mouth, trust, and community are evolving in the age of Digital Campfires and Sacred Circles What Digital Prisms and Hidden Highways mean for brand visibility and commerce. What this new...

Finally — the secret playbook elite marketers hoped you'd never find... Are you tired of wasting time typing random ChatGPT prompts hoping for magic — only to end up with basic, boring, generic content? What if you could plug into the exact prompt stacks, copy templates, and campaign formulas used by seven, eight, and nine-figure marketers to print money with AI… even while they sleep? This isn't just another ChatGPT beginner guide. This is a vault of marketing intelligence built for creators, entrepreneurs, coaches, consultants, and digital product sellers who want to dominate with ...

Affiliate Marketing Empire™: The Complete Blueprint for Passive Income Selling High-Ticket Offers, Digital Products & Books What if you could make $500–$5,000 commissions again and again—without creating your own products or paying for expensive ads? This isn’t just another theory-packed marketing book. Affiliate Marketing Empire™ is your step-by-step action plan for building a thriving affiliate business using zero-cost traffic and proven conversion systems. Perfect for beginners and seasoned marketers ready to scale. 📈 Inside, you’ll learn how to: ✔️ Find high-ticket ...

Are you an ambitious solopreneur who's tired of the hustle and ready for a real system? You're stuck in a cycle of overwhelm—drowning in tasks, afraid of technology, and unsure how to turn your passion into a real business. You know there has to be a better way than working 12-hour days just to stay afloat. This is that better way. The AI-Powered Solopreneur is a complete, 30-day challenge that gives you the entire operating system for a modern, one-person business. This is not a collection of tips; it's a day-by-day blueprint that will guide you from idea to a fully automated business. ...

You are the only person marketing your products. But what if you could build a team of passionate fans to do it for you? As a solopreneur, your reach is limited. You can only create so much content and run so many ads. This puts a hard cap on your growth. To truly scale, you need to leverage the enthusiasm of your existing customers. What if you could build a sales force that works for you 24/7, at zero upfront cost? Your Affiliate Army is Day 26 of your 30-day challenge. This book demystifies affiliate marketing and gives you a simple system to empower your biggest fans to become your most...

WARNING: Your competitors are already using these tools. Every day you wait, they get further ahead. What if you could cut your work week in half while dramatically improving the quality of everything you produce? What if you could create professional marketing materials that used to cost thousands—in just minutes? What if the technical barriers keeping you from building the business you want simply... disappeared? It's happening right now. And most entrepreneurs are missing it completely. Stop grinding 12-hour days while your competitors work 6 hours and get better results. If your ...

This Book Isn’t for You If You’re Already Converting Most of Your Leads to Revenue But if you're generating traffic, getting leads… and still not seeing the revenue you hoped for, read on. After 25+ years in B2B marketing, I’ve noticed a pattern that’s all too common: Teams are brilliant at generating interest. But somewhere along the way, the momentum stalls. Landing pages look great, but nobody fills out the form. Leads come in, but meetings don’t happen. Opportunities fill the pipeline… but never hit “closed-won.” It’s frustrating. And it’s not your fault. The truth...

You have an audience, but do you have a community? An audience listens. A community engages, supports, and buys. In the age of ever-changing social media algorithms, building a dedicated community is the single most important thing you can do to create a long-term, sustainable business. But the thought of starting and managing one can be overwhelming. What if you could build a thriving, engaged tribe with just 15 minutes of work a day? The Community Flywheel is Day 23 of your 30-day challenge. This book gives you a simple, low-maintenance system for turning your passive followers into an ...

Indie Author Launch Protocol Write. Publish. Promote. Profit. You wrote the book. Now what? Whether you're launching your first title or your fiftieth, Indie Author Launch Protocol gives you the exact roadmap Bruce Goldwell has used to release over 100 titles — and build entire book-based ecosystems. This isn't theory. It's workflow. Inside you'll discover: How to develop and outline your book using AI (step by step) How to write faster and smarter without losing your voice How to format like a pro and auto-generate your index How to publish on Amazon with zero guesswork How to create ...

You've launched your first product. Now the terrifying question hits: "What's next?" The fear of being a "one-hit wonder" keeps many solopreneurs from building a truly sustainable business. They don't have a system for innovation, so they get stuck, endlessly tweaking their first product, too afraid to create the next one. What if your audience could just tell you exactly what to build next? Planning Your Next Product is Day 20 of your 30-day challenge. This book gives you a simple system to end the guesswork of product development forever. You'll learn how to listen to the signals your ...

Your business is running, but are you flying blind? You log into your analytics dashboards and see a wall of confusing numbers and acronyms. CTR, CPC, Bounce Rate, Open Rate. You know this data is important, but you have no idea what it means. So you ignore it, and you keep guessing about what's actually working. What if you could have a professional data analyst on your team, ready to translate those numbers into plain English? Your AI Data Analyst is Day 18 of your 30-day challenge, and it's designed to cure "data blindness" for good. This book gives you a simple system for understanding ...

Does the thought of posting on social media every single day exhaust you? You know you need to be consistent to grow your business, but the daily pressure to come up with new, creative content is a direct path to burnout. You fall behind, your posting becomes inconsistent, and your brand's momentum stalls. What if you could create and schedule an entire month of high-quality social media content in a single afternoon? The AI Social Media Machine is Day 16 of your 30-day challenge, and it's designed to get you off the content hamster wheel for good. This book gives you a powerful "batching" ...

You have a great product, but you hate the idea of being "salesy." The fear of marketing is what keeps most solopreneurs from ever making a sale. You've created something valuable, but the thought of pushing it on people feels inauthentic and wrong. So you do nothing, and your business never gets off the ground. What if you could attract your perfect customers by giving them a gift? The Irresistible Lead Magnet is Day 13 of your 30-day challenge, and it will transform your relationship with marketing. This book shows you how to create a high-value free resource that solves a real problem ...

Your business is everywhere online, but it has a home nowhere. You have products on KDP, a course on Whop, and profiles on social media. But when someone asks "Where can I find you?" you send them a messy list of links. Your brand feels scattered and unprofessional. What if you could build a beautiful, professional website to act as your central hub in less than an hour? Your 1-Page Home Base is Day 14 of your 30-day challenge. This book demolishes the myth that you need a complicated, multi-page website. I will show you how to build a simple, elegant, and effective one-page site that ties ...

What if you could fire yourself from the most exhausting parts of your job... today? As a solopreneur, you know the feeling: the quiet dread of the blank page, the pressure to be creative on command, and the constant, draining shift between being a high-level strategist and a low-level worker bee. It's the fastest path to burnout and the single biggest reason most one-person businesses fail to grow. But what if the "hustle" is a lie? What if the solution isn't to work harder, but to fundamentally change the way you work? The AI Advantage is Day 1 of a 30-day challenge that will completely ...

You just created a great blog post. Now what? If your next thought is, "I need to come up with new ideas for Twitter, LinkedIn, Instagram, and my newsletter," you're on the content hamster wheel. This exhausting cycle is the #1 reason solopreneurs burn out and fail to stay consistent. What if you could turn one piece of work into a full week of marketing? The Content Multiplier is Day 7 of your 30-day challenge, and it's designed to get you off the content treadmill for good. This book introduces the "Create Once, Publish Everywhere" system, using your AI toolkit to multiply your efforts, ...

Stop Undercharging and Start Earning What Your Business Is Actually Worth Are you tired of working harder while competitors charge twice your rates for similar work? Do customers seem shocked by your prices even though you know your service is superior? Are you constantly stressed about money because your pricing barely covers costs, let alone provides reasonable profit? You're not alone. Thousands of business owners struggle with pricing because they've never learned the difference between competing on price and competing on value. This book changes everything by showing you how to ...

By observing a typical day of decision-making, from trivial food choices to significant work-place moves, he investigates how our behaviour is shaped by psychological shortcuts. With a clear focus on the marketing potential of knowing what makes us tick, Shotton has drawn on evidence from academia, real-life ad campaigns and his own original research. The Choice Factory is written in an entertaining and highly-accessible format, with 25 short chapters, each addressing a cognitive bias and outlining simple ways to apply it to your own marketing challenges.

Imagine waking up each morning to find a growing community of eager readers, customers, and fans waiting for your next message—people who trust you, value your insights, and are ready to buy what you offer. That’s the power of a list. In today’s noisy digital world, algorithms change, ads get muted, and social platforms rise and fall—but one thing never goes out of style: a direct line to your audience. In The Money Is in the List, you’ll learn how to build that line from the ground up. You’ll discover why an email address is more valuable than a like or a follow, how simple “...

Every scroll, swipe, and search shapes today’s digital economy. In a world where attention is scarce and algorithms change overnight, relying on outdated strategies is no longer an option. The rules have changed—and so have the tools.

In The Glory of Giving Everything: The Taylor Swift Business Model, author Crystal Haryanto delves into the extraordinary business dynamics behind Taylor Swift's career. This book addresses how Swift has not only revolutionized the music industry but has also created a sustainable brand that resonates deeply with fans. Haryanto provides valuable insights on leveraging personal branding, fan engagement, and innovative marketing in today's competitive landscape.