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不況に強いビジネスは北海道の「小売」に学べ
- Narrated by: 森川 直樹
- Length: 4 hrs and 53 mins
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不況に強いビジネスは北海道の「小売」に学べ
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Publisher's summary
少子高齢化、営業日数も少ない北の大地で、なぜ儲かるのか？
「厳しい環境だからこそ、たくましい筋肉をつけて全国進出できた。
本州進出は怖かった。でも北海道の企業はローコスト経営で強い」
ニトリHDの似鳥昭雄会長が語るように「北海道の小売」の経営は
どんな逆境でも生き抜く「強さ」を持っている。
なぜ、少子高齢化が進む縮小市場で「拡大」できたのか？
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